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State of web analytics: 2024 wrap-up and 2025 predictions
2024 was full of surprises. Google's decision to use third-party cookies and the explosion of AI tools are just some of the events that come to mind when considering the passing year. But what had the most profound impact on the analytics industry, and what can we expect in the upcoming year?
มุมมอง: 60

วีดีโอ

Data enrichment in CDP with Google Sheets using Zapier #piwikpro #cdp #tutorial
มุมมอง 6314 วันที่ผ่านมา
This tutorial explains how to enrich your CDP profiles by syncing data from Google Sheets into Piwik PRO CDP using Zapier. You'll learn about the advantages of leveraging Google Sheets for efficient data management and practical use cases for enriching customer profiles. We’ll provide a step-by-step guide to setting up the integration, showcasing how to automate data transfers from Google Sheet...
Piwik PRO Analytics Suite - platform features overview
มุมมอง 9821 วันที่ผ่านมา
Piwik PRO Analytics Suite is a privacy-first platform that provides an advanced collection of modules centered around analytics. The European Commission, Fitch Ratings, DKMS, and over 600 organizations turn to Piwik PRO to safely optimize the customer journey and respect visitor’s choices. At the same time, its free version, Core, is used by over 10,000 customers. Book a demo piwik.pro/request-...
Sending CDP Audience to Customer list in Google Ads #piwikpro #cdp
มุมมอง 69หลายเดือนก่อน
This tutorial covers the fundamentals of customer lists in Google Ads and their role in retargeting. You'll discover practical use cases for setting up and managing audiences effectively with a step-by-step guide for creating audiences in Piwik PRO CDP. We'll also show you how to set up a customer list in Google Ads and configure two activations: for retargeting your customers or prospects and ...
Automate sending ad conversions from Piwik PRO CDP to Google Ads #piwikpro #cdp
มุมมอง 104หลายเดือนก่อน
This video explains how to automatically send conversion data, such as GCLID, from Piwik PRO CDP to Google Ads to enhance your campaigns. We'll cover the importance of syncing Conversion actions for accurate attribution and optimization. You'll learn how to improve your conversion tracking with our step-by-step guide for creating audiences in Piwik PRO CDP, setting up Conversion actions in Goog...
CDP data import - enriching profiles with data from Mailchimp #piwikpro #cdp #mailchimp #tutorial
มุมมอง 902 หลายเดือนก่อน
In this video, you’ll learn how to import and sync data from Mailchimp to enrich customer profiles. We'll walk through the process of adding a webhook from Piwik PRO CDP to Mailchimp, and mapping and selecting the data to import. Finally, we'll show you how profiles are created and enriched with new information from Mailchimp. This step-by-step guide will help you enhance your CDP data integrat...
Where does digital analytics fit in? | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 262 หลายเดือนก่อน
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry's history, technologies...
Bring the teams together | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 262 หลายเดือนก่อน
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry's history, technologies...
The big problem of our industry | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 252 หลายเดือนก่อน
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry's history, technologies...
How to create an Audience in Piwik PRO’s CDP: A comprehensive guide #tutorial #piwikpro #cdp
มุมมอง 1112 หลายเดือนก่อน
This guide explains the concept of an audience and its importance within the context of Piwik PRO’s. It begins by defining what an audience is, followed by a breakdown of audience attributes, their various types, and how to apply conditions to them effectively. The guide also explores event dimensions, showing how they can be used to create conditions based on frequency and recency. Chapters: 0...
Consent Manager and major privacy settings of Piwik PRO
มุมมอง 3922 หลายเดือนก่อน
In this video, you'll learn about the consent manager and key privacy settings in Piwik PRO. We explain how to set up consent types for each tag, change privacy settings for individual properties. You’ll also discover how to use the consent manager to create and edit consent forms, success messages, and consent reminders. Additionally, we cover how to add privacy settings and data request forms...
Introduction to Piwik PRO Customer Data Platform #tutorial #piwikpro #cdp
มุมมอง 3933 หลายเดือนก่อน
In this Piwik PRO Customer Data Platform tutorial video, you will learn what a CDP is and what it is used for. You will learn about the key components of Piwik PRO CDP: audiences, activation, and data imports. This knowledge will provide you with a solid foundation for everyday work with this module, along with examples of use cases and the benefits of using a CDP. Chapters: 00:00 Introduction ...
Overview of Variables in Piwik PRO Tag Manager #tutorial #piwikpro #tagmanager
มุมมอง 1474 หลายเดือนก่อน
In this video, you'll learn what a variable is. We explain the difference between built-in variables and custom variables, how to use variables in Piwik PRO Tag Manager as triggers and in tags, and how to check their values in the debugger. We will also go over the custom variable types, how to create them, debug them, and talk through some use cases for different types of custom variables. The...
Overview of Triggers in Piwik PRO Tag Manager #tutorial #piwikpro #tagmanager
มุมมอง 2705 หลายเดือนก่อน
In this video, you'll learn what a trigger is, how to add and attach triggers to your tags, and the essential information about trigger conditions and logic. We will then dive into detailed explanations of each trigger type with live examples, focusing primarily on understanding individual trigger types. Chapters: 00:27 What is a trigger 01:22 How to add and attach triggers to a tag 03:19 Trigg...
How to create Custom Dimensions in Piwik PRO #tutorial #piwikpro #tagmanager
มุมมอง 2625 หลายเดือนก่อน
In this video, you'll learn what Custom Dimensions are and how to configure them correctly. We'll provide key information to help you avoid common mistakes that can affect your data analysis. Finally, we'll walk you through a step-by-step process for setting up a Custom Dimension, including basic debugging tips. Chapters: 00:00 Introduction 00:27 What is a Custom Dimension? 02:40 Custom Dimensi...
How GDPR saved the industry | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 3.6K5 หลายเดือนก่อน
How GDPR saved the industry | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
This is where I want to be | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 2.7K5 หลายเดือนก่อน
This is where I want to be | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
A fundamental human right | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 1.5K5 หลายเดือนก่อน
A fundamental human right | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
Less is more | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 2.5K5 หลายเดือนก่อน
Less is more | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
How to set up a Custom Event in Piwik PRO Tag Manager #tutorial #piwikpro #tagmanager
มุมมอง 4125 หลายเดือนก่อน
How to set up a Custom Event in Piwik PRO Tag Manager #tutorial #piwikpro #tagmanager
How to set up a Goal in Piwik PRO Tag Manager #tutorial #tagmanager #piwikpro
มุมมอง 2466 หลายเดือนก่อน
How to set up a Goal in Piwik PRO Tag Manager #tutorial #tagmanager #piwikpro
Introduction to Piwik PRO Tag Manager #tutorials #tagmanager #piwikpro
มุมมอง 4006 หลายเดือนก่อน
Introduction to Piwik PRO Tag Manager #tutorials #tagmanager #piwikpro
How Piwik PRO collects data on a website #piwikpro
มุมมอง 2386 หลายเดือนก่อน
How Piwik PRO collects data on a website #piwikpro
Embedded report features in Piwik PRO #analytics #tutorials
มุมมอง 1866 หลายเดือนก่อน
Embedded report features in Piwik PRO #analytics #tutorials
How to create Dashboards in Piwik PRO #analytics #tutorials
มุมมอง 3897 หลายเดือนก่อน
How to create Dashboards in Piwik PRO #analytics #tutorials
The first analysis | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 17K7 หลายเดือนก่อน
The first analysis | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
Universal Analytics | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 7K7 หลายเดือนก่อน
Universal Analytics | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
The crack | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
มุมมอง 27K7 หลายเดือนก่อน
The crack | 25 years of #digitalanalytics with Brian Clifton | #piwikpro
Key concepts and terms in Piwik PRO #piwikpro
มุมมอง 1827 หลายเดือนก่อน
Key concepts and terms in Piwik PRO #piwikpro
How to use filters in Piwik PRO #analytics #tutorials
มุมมอง 3017 หลายเดือนก่อน
How to use filters in Piwik PRO #analytics #tutorials

ความคิดเห็น

  • @chrisandersonq
    @chrisandersonq หลายเดือนก่อน

    Up to 17:20 everything was good, but now I don't see the consent form neither a report in the debugger. I've set it up how it's described. Maybe because I use cloudflare before the page loads?

    • @PiwikPro
      @PiwikPro หลายเดือนก่อน

      Hi, thanks for your comment. I would encourage you to ask on our community forum community.piwik.pro/ It is frequently monitored by our support team, community leaders and Piwik PRO users.

  • @arcuartero
    @arcuartero 5 หลายเดือนก่อน

    when debugging, do I need to install any chrome extensions to have the side bar? because I dont have the sidebar..

    • @PiwikPro
      @PiwikPro 5 หลายเดือนก่อน

      If you are referring to the debug mode used in the video at 14:07, it should load when clicking on the button (see the video at the given timestamp). Alternatively, you could go to the page where you wish to enable the debug mode and append: ?_stg_debug at the end of the URL of the page - sometimes that does the trick. If none of these work, please ask for more help on our Community forum: community.piwik.pro/ It's a rather vibrant community where you can get help on almost anything Piwik PRO-related.

  • @andre.laguerre
    @andre.laguerre 5 หลายเดือนก่อน

    Wow, could be very interresting, but you already have lots of configuration in your account, would it be nice, for a new user to see the first steps to do with an empty account, because on the custom event setting, I don't see the values Clicks, Black button and the name {{ [PP] PiwoikPro - global - Click text value. Your explanation is very hard to understand, and the interface is not very easy to understand what we have to do.

    • @PiwikPro
      @PiwikPro 5 หลายเดือนก่อน

      Hi @andrelaguerre586, Thank you for your feedback! I understand that a tutorial on an account that already has configurations might be confusing. We'll keep it in mind. Regarding the '{{ [PP] Piwik PRO - Global - Click text }}' variable, it's not a built-in variable. At 4:17 in the video, I explain its details and show the JavaScript code behind it. You can add the same code for the JS variable in your setup, and it should work the same way. Should you need some help, don't forget we have our community forum at community.piwik.pro There will be more videos coming soon where we will explain in more detail how to work with variables, so stay tuned, and we would love to have you among our subscribers 😊

    • @andre.laguerre
      @andre.laguerre 5 หลายเดือนก่อน

      @@PiwikPro Thank you.

  • @RobCooper
    @RobCooper 6 หลายเดือนก่อน

    Is it possible (well I know it's possible, but) to run a container on a site that's also running GA? I'd like to test something.

    • @PiwikPro
      @PiwikPro 6 หลายเดือนก่อน

      There should not be any issues. We recommend avoiding the use of both Piwik PRO Tag Manager and GTM at the same time, though. There are cases where they may interfere with each other. It's better to stick to one of them. If you have any more detailed questions, we encourage you to visit our community at community.piwik.pro. It’s a great resource with plenty of useful information and a vibrant group of Piwik PRO users ready to help.

    • @RobCooper
      @RobCooper 6 หลายเดือนก่อน

      @@PiwikPro Thanks. I understand there may be issues and I don't intend to do it for more than say a fortnight, so its a temporary test

  • @RobCooper
    @RobCooper 6 หลายเดือนก่อน

    Right on! Another Piwik video. Thank you. Im excited to learn more about how this works. Im leaving GA and moving to Piwik

    • @RobCooper
      @RobCooper 6 หลายเดือนก่อน

      Finished. Yep that was useful. Thank you

  • @RobCooper
    @RobCooper 6 หลายเดือนก่อน

    Very nice. An actual tutorial from Piwik on how to use their service, without a $500 course fee. I'm liking this much better.

    • @PiwikPro
      @PiwikPro 6 หลายเดือนก่อน

      Thank you for your kind words. Glad you liked it! Stay tuned for more videos coming soon.

  • @marcomaterazzi5598
    @marcomaterazzi5598 7 หลายเดือนก่อน

    Google's shift from UA to GA4 was the reason why I switched to Piwik. Without this shift, I would have never discovered such a great, simple and yet powerful analytics tool. So thank you, Google, for your killing UA. That helped me discover Piwik.

    • @PiwikPro
      @PiwikPro 7 หลายเดือนก่อน

      Thank you for your kind words. Hope you're enjoying our video series.

  • @FredOndricka
    @FredOndricka 9 หลายเดือนก่อน

    P R O M O S M

  • @ancacanulescu9253
    @ancacanulescu9253 2 ปีที่แล้ว

    Great show, looking forward for the next episodes!