Armcha1r Expert
Armcha1r Expert
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Revisiting the WORST Smear Campaign in Vtubing History (...for now)
A deep-dive into how one of the evilest termination strategies seen in the world of corporate Vtubing created one of the most maligned ex-corporate Vtubers in history.
Anyone who wishes to react to this video on stream or record themselves reacting to it is welcome to do so (as long as you're not just chairing it to your audience).
DISCLAIMER: This video and its contents falls under the principles of Fair Use (see Section 107 of the Copyright Act 1976). Also, please do not attempt to contact anyone mentioned in the video about its contents. The documented situation has been resolved and all parties have expressed their wishes to move on with their life. This video is intended to be nothing more than an educational retrospective that can be used to better understand and expose unethical media practices, should similar situations arise in the future.
Chapters:
00:00-02:00 Intro & Recap
02:01-03:14 NIJI EN's Only Other Termination
03:15-05:09 The Devil of NIJISANJI EN
05:10- 07:01 The Short Life of Zaion LanZa
07:02-08:23 NIJISANJI's Communication Strategy
08:24-09:05 The End of Zaion's Career
09:06-11:05 Explaining 'Moral Panics'
11:06-14:54 The Termination Notice
14:55-16:13 Deja Vu
16:14-16:52 The First Message from NIJISANJI EN
16:53-18:07 Doppio & Ver's Statements
18:08-18:34 Coincidences, Surely
18:35-20:14 The Truth Behind NIJI's 'PR' Strategy
20:15-21:20 Folk Devils Explained
21:21-21:34 NIJISANJI's Very Own Folk Devil
21:35-22:09 An Important Clarification
22:10-24:04 Meloco Kyoran's Statement
24:05-28:55 Kotoka Torahime's Statement
28:56-29:28 Mane-san's Use of Misdirection
29:29-31:16 Hex Haywire's Statement
31:17-32:05 Why Are the Talents Speaking?
32:06-32:35 Moral Panics & Victimhood
32:36-33:53 NIJISANJI's Worst Trick
33:54-35:22 They Almost Got Away With It
35:23-36:03 Folk Devils Are a Symptom
36:04-36:51 A Warning Against Creating Devils
36:52-37:13 Outro
Sayu’s Channel: @SayuSincronisity
Contact me via Twitter: ExpertArmcha1r
or Email (see in my About section).
Subscribe for more media literacy via talking chair. Comment below if I actually helped you learn something.
Music used in this video:
“OKAY” by 13ounce
"Punishment" by Shawn Lee (Bully OST)
“Home Base (UNATCO)” by Michiel van den Bos
“Main Menu Theme” (Plants vs. Zombies OST)
"Among Us Drip Theme Song Original (Among Us Trap Remix / Amogus Meme Music)" by Leonz
“Bad Friends” by Mimmi Bangoura
“Driftveil City Theme” (Pokemon Black & White OST)
“Icecream Song” by Zeekerss (Lethal Company OST)
“The Cycle Repeats” by Lateralis Heavy Industries (OTXO OST)
Statements referenced (as follows):
The Termination Notice: NIJISANJI_World/status/1634147534795841536
Kotoka Torahime: th-cam.com/video/p008nRyAZ2g/w-d-xo.html
Meloco Kyoran: th-cam.com/video/nSeGQXmIIVI/w-d-xo.html
Hex Haywire: th-cam.com/video/xw-3opilbn8/w-d-xo.html
Ver Vermillion: th-cam.com/video/wwg2V3JFQzM/w-d-xo.html
Doppio Dropscythe: th-cam.com/video/lGsrZ9D_qLw/w-d-xo.html
One Girl’s Story: www.twitlonger.com/show/n_1ss9qgq
Additional Resources (for the Nerds among us):
-(PDF) don’t panic! reflections on crisis, criticism and media. (2020). www.researchgate.net/publication/344358675_Don’t_Panic_Reflections_on_crisis_criticism_and_media
-Cohen, S. (2011). Deviance and moral panics. Folk Devils and Moral Panics, 45-64. doi.org/10.4324/9780203828250-5
-deYoung, M. (2013). Considering the Agency of Folk Devils. In The Ashgate Research Companion to Moral Panics. essay, Ashgate.
-Flinders, M., & Wood, M. (2015). From folk devils to folk heroes: Rethinking the theory of moral panics. Deviant Behavior, 36(8), 640-656. doi.org/10.1080/01639625.2014.951579
-HIER, S., & Hier, S. P. (2011). Moral panic and the politcs of anxiety. Routledge.
-Walby, K., & Spencer, D. (2011). How Emotions Matter to Moral Panics. In Moral panic and the politics of anxiety (pp. 108-117). essay, Routledge.
Tags: #nijisanji #nijisanji_en #nijisanjien #vtuber #envtuber #media_theory
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วีดีโอ

Dissecting Nijisanji's Manipulative PR Strategy
มุมมอง 29K2 หลายเดือนก่อน
A retrospective analysis of one of the worst PR strategies I've ever seen implemented by a major corporation. Godspeed Dokibird. Anyone who wishes to react to this video on stream or record themselves reacting to it is welcome to do so (as long as you're not just chairing it to your audience). Chapters: 00:00-00:45 Intro 00:46-02:38 The Silencing of Selen Tatsuki 02:39-05:05 The Termination Not...

ความคิดเห็น

  • @ThePrastomo
    @ThePrastomo 2 ชั่วโมงที่ผ่านมา

    Bro, good stuff.

  • @nathanaelhavlik4293
    @nathanaelhavlik4293 3 ชั่วโมงที่ผ่านมา

    25:50 As a person with mental illness, anyone using it as a pass for poor behavior angers me. It de facto assumes that those with mental issues are somehow lesser and unable to control themselves. As if all the effort made by myself and others like me to manage our condition can be waved away.

  • @imfinishedgrinding638
    @imfinishedgrinding638 4 ชั่วโมงที่ผ่านมา

    I 100% mean this when I say your voice could give Vox a run for his money. Amazing voice and an even more impressive video.

  • @desdar100
    @desdar100 5 ชั่วโมงที่ผ่านมา

    In my view, what makes this parasocial phenomenon within the industry so distressing is that the industry seems to thrive on exploiting the mentally vulnerable. Many of these individuals lack normal social interactions, particularly with the opposite sex, and the Talents are designed to serve as unattainable beacons of hope for such people. Many corporate Vtubers are crafted around anime stereotypes, which are inherently designed to cater to the hyperbolic fantasies and illusions that people hold about women in this genre. This setup perpetuates a cycle of unrealistic expectations and emotional dependency. This in turn leads to a myriad of issues that are bought up in the video.

  • @dlarenceparks2211
    @dlarenceparks2211 5 ชั่วโมงที่ผ่านมา

    Justice for sayu/Zaion

  • @vongolashodaime1975
    @vongolashodaime1975 5 ชั่วโมงที่ผ่านมา

    Very well made video ! Truly shows your time learning about it.

  • @HelplessFangirl
    @HelplessFangirl 5 ชั่วโมงที่ผ่านมา

    I think another constructive way to encourage representation in the Vtuber community would be going out and seeking those people with darker skinned models. I'm certain there's black VArtists who've made their own models, VArtists who are able and willing to make darker skinned models, or people who've gone out of their way to obtain those darker skinned models. And if you can't find one off the back, I encourage people like Evanit0 and Shizzy to use their platform constructively and uplift these creators. I'm not saying this is a replacement for a critique/conversation about the lack of awareness in the VTuber community, but I think that'd be more effective than "I'd like to see more representation" because it gives way to meaningful representation.

  • @lunaskre6781
    @lunaskre6781 8 ชั่วโมงที่ผ่านมา

    Неожиданно крутое аналитическое видео на тему. Сам не обладаю знаниями для комплексного анализа PR стратегий или информационного поля, поэтому был приятно удивлен увидев озвучивание несформированных до уровня мыслей ощущений из моей головы кем-то другим. Очень надеюсь что переводчик осилит передать тебе то, что я хотел написать тут 😅

  • @MoguMogu818
    @MoguMogu818 9 ชั่วโมงที่ผ่านมา

    I liked that you gave examples of videos that do a better job addressing issues in vtubing compared to Shizzy's video.

  • @KaitouKiara422
    @KaitouKiara422 11 ชั่วโมงที่ผ่านมา

    This is genuinely a really fun stream in long time I’ve watched

  • @JosearoShikari
    @JosearoShikari 12 ชั่วโมงที่ผ่านมา

    i need to know where did that video of Tazumi dancing came from

  • @fuqnzht
    @fuqnzht 13 ชั่วโมงที่ผ่านมา

    lol. that bing chilling opening caught me off guard xD

  • @19Ledor
    @19Ledor 14 ชั่วโมงที่ผ่านมา

    You didn’t have to go that hard with the ending. But oh boy am I glad you did. What a way to cap off an amazing video.

  • @jikoos
    @jikoos 15 ชั่วโมงที่ผ่านมา

    i had never watched a niji liver when they terminated zaion, so i really had no clue it was that bad for her. fire video mate

  • @elina1271
    @elina1271 15 ชั่วโมงที่ผ่านมา

    In the end shizzy smelled his own shit and ate it too. I kind of get it he wanted attention, and with his weird ass model, being a tourist and a jealous rapper that envies Calliope of all people He did all that in bad faith and wanted the attention rather than a discussion. Just like dunkenisdead These call outs were done in bad fate Wanting to capitalize in Hololives success and ride the wave of being infamous for being Dumbasses. They might not be bad people, just really fucking stupid and not really worth hating on If anything I feel sorry that for their 1 week of fame they are willing to eat that shit

  • @Motegii
    @Motegii 15 ชั่วโมงที่ผ่านมา

    Ike is really dehydrated ig I'M DEAD

  • @treegerd8941
    @treegerd8941 16 ชั่วโมงที่ผ่านมา

    Has anyone ever said you sound like young Kevin Brighting (or Stanley parable narrator) because damn I like your voice

  • @Sunseahl
    @Sunseahl 16 ชั่วโมงที่ผ่านมา

    "If anyone could be turned into a folk devil, Then the next one could be you." My man out here sounding like Warframe's Ballas...

  • @goonma1
    @goonma1 16 ชั่วโมงที่ผ่านมา

    Would love to hear this approach to talking about the vtuber Taiga, who is still really struggling from a lot of these same issues.

  • @stinopharan5528
    @stinopharan5528 18 ชั่วโมงที่ผ่านมา

    This video should be viewed by all. People like Shizzy needs to "education".

  • @irystocratictakodachithatmooms
    @irystocratictakodachithatmooms 19 ชั่วโมงที่ผ่านมา

    This whole thing helped highlight the difference between CEOs and company policies when it comes to Anycolor and Cover.

  • @TheDisquietingNight
    @TheDisquietingNight 20 ชั่วโมงที่ผ่านมา

    Oh hey. I was in the vid. 2:04 Edit: man, that last line was POWERFUL. Although the shocking part is that you're a normie before all this controversy. Always appreciate a fresh set of eyes viewing this

  • @protagadditc8434
    @protagadditc8434 21 ชั่วโมงที่ผ่านมา

    Fr though while i am watching the vod i see most of you're points on shizzy's Video that i sorta thought where off Especially on the "Racism" points The worst to me was when he used Fillian makes a bad george Floyd joke as one while leaving out the few seconds sge immediately apologized which got me boiled Especially his othe asinine arguments with his Parascoial and Trauma Dump points The rest? Garbage and you have no idea who much each ones i heard or stereotypical vtuber jokes is painfully Headache inducing that just poisons the well which hurts though of us black people in the Vtuber Fandom in the possible long run

  • @ufsman
    @ufsman 21 ชั่วโมงที่ผ่านมา

    Okay adding ist to an end of a word would make most people laugh she wasn’t mocking people.

  • @DarkEnigma1115
    @DarkEnigma1115 21 ชั่วโมงที่ผ่านมา

    1:43:43 Next time you could just say: "Watch Nightcrawler (2014), and no, it's not about X-Men."

  • @KeirnothVT
    @KeirnothVT 21 ชั่วโมงที่ผ่านมา

    Here from Rev says desu to watch your video. I learned so much.

  • @princeofdew8980
    @princeofdew8980 22 ชั่วโมงที่ผ่านมา

    >black >can't talk about anything that isn't muh waysisms >can't do anything else but play the victim What a surprise.

  • @Shiroya_Rumika
    @Shiroya_Rumika 22 ชั่วโมงที่ผ่านมา

    Zaion's Lore: *From the Future who wants to warn everyone about an incoming apocalypse but was ignored* Elira Lore: *Willing to betray her sister (Selen)* *ABSOLUTE SUINEMA*

  • @aster8832
    @aster8832 23 ชั่วโมงที่ผ่านมา

    Hi Armchair, i'm wondering if you would make a full detailed video about this in the future?

    • @theArmcha1rExpert
      @theArmcha1rExpert 20 ชั่วโมงที่ผ่านมา

      While the concepts I cover are definitely on the table, I don’t think I would have anything more to add to this particular case study.

    • @aster8832
      @aster8832 20 ชั่วโมงที่ผ่านมา

      Ah, alright cheers mate

  • @Skycube100
    @Skycube100 วันที่ผ่านมา

    Idk bout y'all but "Zaion, the Devil of Nijisanji EN"? Sounds real cool It's like RX-78 being called the "White Devil", can't get any cooler than that

  • @dalemorgan8263
    @dalemorgan8263 วันที่ผ่านมา

    That closing was chilling

  • @ufsman
    @ufsman วันที่ผ่านมา

    It brings into question which rules did she break or did she actually break them we need to question these more cause I believe some of them she didn’t break and makes me think they lied to say she broke this many just to say how evil and much of a criminal she is and zinion could be a criminal she’s not a criminal we should look at these rule breaking and question them.

  • @ufsman
    @ufsman วันที่ผ่านมา

    Yep using talents do this means we if to choose who do you support or believe so my choice is to believe it’s nijisanji is evil and until the talent leave I can not support them or have opinion on them that support and fun I had watching them is in the 5th dimension as to say which is a shame cause I did like a lot of them. I think doing this is evil tatents should not be used like this and a company that does this is evil nijisanji and any colour is very evil as you show in the video.

  • @ufsman
    @ufsman วันที่ผ่านมา

    That’s sa is very much in question if it actually happened I think a game sa is different from a irl sa so that means that sa was not a sa and I need to go alpoise for being a zinionist we thought it was funny but using ist is a slur against real regions we did not mean to slur or say real believer of religion were brainwashed or that we would start a new religion for some reason when you put ist on the end of a word people believe you are a brainwashed and b inventing a new religion crazy it was a joke and anyone would laugh over it this it should be thrown out that she wasn’t mocking believers etc cause anyone would laugh at the mir thought at being compared to a god who has followers but if ist did lead to that us fans need to say sorry for saying that we wanted to be called that cause we thought it would be fun not that I’m saying being brainwashed by religion is bad is just that we are all brainwashed that we believe laws and religion go hand in hand laws protect you region does not they are two totally different things and we should follow laws while taking region with a grain salt or else you may believe that Islam is an actual religion and not just a following allowing terrorist to do what they want and say I was not evil it’s my religion trying to explain myself takes me off topic 😂

  • @ufsman
    @ufsman วันที่ผ่านมา

    The fans was brainwashed by nijisanji and we couldn’t stand by and yet what happened to zaion again lucky selan was bigger and we fought and thought and proved it’s the company that’s evil now we need to find out who’s evil vtuber in nijisanji finna, Pandora, ike England? We’re if to find out cause my support for finna is in the 4th dimension at the moment and until she and !kirara and other nijisanji vtubers tell thee truth and leave nijisanji I can’t support them 😢 it’ll stay in question if I support her or until they leave and tell the truth.

  • @Junior_Kula
    @Junior_Kula วันที่ผ่านมา

    From Armchair Expert to a General. Sometimes people should pay attention to form their own opinion. Hence why I prefer both sides of the coin before I would larp. Thank god for exposing this those shades of a company.

  • @Psych0Mat
    @Psych0Mat วันที่ผ่านมา

    God damn the outro gave me goosebumps! Excellent work my friend! I hope you keep doing these videos and post them, whenever you have the time of course. Ahhhhhh it was so good!

  • @chenchen6150
    @chenchen6150 วันที่ผ่านมา

    Ah the devil folks method by using smear campaign. This tend proven nasty effective especialy on bigger scale entertaiment enviroment. I do remember even in western Voice acting community they did not only slander but also ruined one of their veteran actor and turn him into devil folks, too bad the consequence are a certain artifical program soon replace them all slowly but surely, not like i even feel bad since speaking from expereince, some just had it coming and deserve get smack on after getting multiple warning from fans and fellow worker to stop spout bold and unrpoven claim to people when you have high status(ie like have job or a public figure). Your last statement about how easy turn people into devil folks are pretty much accurate and it did backfired at those community and even hollywood industry in the past 4 years.

  • @MagnaSonic3000
    @MagnaSonic3000 วันที่ผ่านมา

    I really doubt some goober on Twitter is going to deplatform an agency VTuber when both the company and the agency are Japanese. Sorry to break it to him, but Japanese companies tend to value each other more than outsiders.

    • @coolman229
      @coolman229 20 ชั่วโมงที่ผ่านมา

      He's genuinely stupid if he thinks attacking Hololive talents will work out for him. At best he'll be ignored and at worst Cover will destroy him.

  • @hewhocommunes
    @hewhocommunes วันที่ผ่านมา

    Thanks for the insightful breakdown i knew his video was disingenuous, but was having difficulty articulating why i felt that way.

  • @dayved5508
    @dayved5508 วันที่ผ่านมา

    its really ironic that the people who try to reclaim N word are also the people who are the most offended by it even though reclaiming a slur is supposed to make it inoffensive. People managed to reclaim the word "simp" faster than the people trying to reclaim the N word 💀

  • @NanamikaRosetta666
    @NanamikaRosetta666 วันที่ผ่านมา

    Then why their a brown npc near her on the live stream telling it to go back and pick cotton 😂😂

  • @Theonetruefinalboss
    @Theonetruefinalboss วันที่ผ่านมา

    Yeah. I didn't even watch the guy's video because I could tell just from the trailer and the guy's personality that it was just a rage bait video for clout.

  • @peonypipa797
    @peonypipa797 วันที่ผ่านมา

    I’m gonna stay out of the rest of it, but am I the only one that read the “nega” compilation at the beginning as a joke to Segway into the real points??? There’s no way anyone watched that and didn’t know that it was a word in another language. It feels so obvious to me, but everyone is losing their minds over that part?

    • @stinopharan5528
      @stinopharan5528 18 ชั่วโมงที่ผ่านมา

      They want "reason to get mad, rage baiting" thats why.

  • @Ballsexpuncher
    @Ballsexpuncher วันที่ผ่านมา

    curious but do you plan to make a full detailed video about this too as a follow up? either way good stream.

  • @jareenamrahs3209
    @jareenamrahs3209 วันที่ผ่านมา

    I feel like the racism debate has no permanent solution at all, as internet anonymity exists for everyone equally. So the only thing creators can really do is moderate their comment sections and chats. Ban people who are being derogatory and offensive without remorse. Another point against shizzy is that you don't bring a rocket launcher to a table if you want a civil discussion. You bring a rocket launcher if you're okay with blowing everyone up including yourself and at that point you got all the hostility and rage coming at you. And I mean he can celebrate all he wants that his video brought out all the racists into his replies in twitter and say they were having a klan meeting in his comments section saying they just proved his point but the thing is everybody knows that there are racists, white supremacists, sexists and what have yous on the internet, we didn't need him to point that out. He just wanted to stir the pot and he achieved that, with flying colors might I add. And then we'll go back to same place we used to be at. Nothing has changed, nothing will as online content creation as a concept has existed for some 20 years and in those 20 years the only solution to racists, sexists etc that has worked is ignoring them and removing them from your community. We can discuss about these issues all we want but they're too complex to be dealt with in that simple way. Congratulations to shizzy for getting a few thousand new people who find his takes based I guess. Great dissection of the issue by the way. I thoroughly enjoyed the "TED talk".