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How To SaaS
Canada
เข้าร่วมเมื่อ 5 ม.ค. 2022
We work with Founders, CEOs and Investors who are looking to capture the marketing potential of their SaaS company.
👇🏽 Find Us Here
www.howtosaas.com/
🔔 Get Bite-Sized Insights on SaaS Marketing:
www.howtosaas.com/saas-marketing-simplified
📚 Get a copy of of Post-Acquisition Marketing: How to create enterprise value in the first 100 days:
www.howtosaas.com/post-acquisition-marketing
🎧 Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
👇🏽 Find Us Here
www.howtosaas.com/
🔔 Get Bite-Sized Insights on SaaS Marketing:
www.howtosaas.com/saas-marketing-simplified
📚 Get a copy of of Post-Acquisition Marketing: How to create enterprise value in the first 100 days:
www.howtosaas.com/post-acquisition-marketing
🎧 Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
Ep. 58: Scott Stouffer, scaleMatters | Using Data to Make Effective Go-To-Market Investments
This episode is sponsored by scaleMatters.
Shiv speaks with Scott Stouffer, CEO and Founder at scaleMatters, all about data - data hygiene, data infrastructure, and the insights that come from data to make those important value creation decisions.
Learn how scaleMatters - a firm that specializes in go-to-market analytics - reviews and audits client data, why it’s important for companies and PE firms to take on this work, how to establish the metrics you need in your dashboards, and more.
⏱️ Time Stamps
0:00 Intro
2:59 About scaleMatters' Data-First Manifesto and their approach to analyzing and auditing clients' data
20:02 Why it's important for companies to take on data infrastructure work
27:34 Why founders should prioritize this data work, even before looking for PE funding
30:00 The most important dashboards and metrics you need to make impactful decisions, and how to design those dashboards
37:11 How to ensure your data models account for the differences when reporting top-down vs bottom-up forecasts and results
42:22 How do you connect the initial investment to each metric and ROI while setting realistic goals for the team?
🎙️ Tune into the Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
📚 Grab a copy of of Exit-Ready Marketing:
www.howtosaas.com/exit-ready-marketing
👇🏽 Find Us Here
www.howtosaas.com/
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
Shiv speaks with Scott Stouffer, CEO and Founder at scaleMatters, all about data - data hygiene, data infrastructure, and the insights that come from data to make those important value creation decisions.
Learn how scaleMatters - a firm that specializes in go-to-market analytics - reviews and audits client data, why it’s important for companies and PE firms to take on this work, how to establish the metrics you need in your dashboards, and more.
⏱️ Time Stamps
0:00 Intro
2:59 About scaleMatters' Data-First Manifesto and their approach to analyzing and auditing clients' data
20:02 Why it's important for companies to take on data infrastructure work
27:34 Why founders should prioritize this data work, even before looking for PE funding
30:00 The most important dashboards and metrics you need to make impactful decisions, and how to design those dashboards
37:11 How to ensure your data models account for the differences when reporting top-down vs bottom-up forecasts and results
42:22 How do you connect the initial investment to each metric and ROI while setting realistic goals for the team?
🎙️ Tune into the Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
📚 Grab a copy of of Exit-Ready Marketing:
www.howtosaas.com/exit-ready-marketing
👇🏽 Find Us Here
www.howtosaas.com/
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
มุมมอง: 94
วีดีโอ
Ep. 57: Sean Cantwell, Volition Capital | Growing Portcos by Building the Operations Function
มุมมอง 5628 วันที่ผ่านมา
Ep. 57: Sean Cantwell, Volition Capital | Growing Portcos by Building the Operations Function
Ep. 56: Jordon Kruse & Matt Wilson, Oaktree Capital | Opportunities in Special Situations Investing
มุมมอง 372หลายเดือนก่อน
Ep. 56: Jordon Kruse & Matt Wilson, Oaktree Capital | Opportunities in Special Situations Investing
Silicon Y’all 2024 - Create Enterprise Value With Marketing
มุมมอง 71หลายเดือนก่อน
Silicon Y’all 2024 - Create Enterprise Value With Marketing
Ep. 55: Inovia Capital Panel | Successful Acquisitions From the People, Cultural, and Technical Side
มุมมอง 59หลายเดือนก่อน
Ep. 55: Inovia Capital Panel | Successful Acquisitions From the People, Cultural, and Technical Side
Ep.54: Aldy Keene, Loyalty Research Center | The Importance of Customer Loyalty for Portcos
มุมมอง 39หลายเดือนก่อน
Ep.54: Aldy Keene, Loyalty Research Center | The Importance of Customer Loyalty for Portcos
Ep.53: Randy Garg, Vistara Growth | Leveraging Growth Debt as an Alternative Means of Funding
มุมมอง 82หลายเดือนก่อน
Ep.53: Randy Garg, Vistara Growth | Leveraging Growth Debt as an Alternative Means of Funding
Ep.52: Tim Strickland, Summit Partners | Fostering a Culture of Data, Accountability and Alignment
มุมมอง 772 หลายเดือนก่อน
Ep.52: Tim Strickland, Summit Partners | Fostering a Culture of Data, Accountability and Alignment
Ep.51: Brian Neider, Lead Edge Capital | How Boards Can Add Value to Portcos
มุมมอง 1062 หลายเดือนก่อน
Ep.51: Brian Neider, Lead Edge Capital | How Boards Can Add Value to Portcos
Ep.50: Jeff Standridge, Innovation Junkie | Seven-Domain Diagnostic For Strategic Growth
มุมมอง 672 หลายเดือนก่อน
Ep.50: Jeff Standridge, Innovation Junkie | Seven-Domain Diagnostic For Strategic Growth
Ep.49: Paul Swaney, Swaney Group Capital | Creating Value When Investing in Industrial Businesses
มุมมอง 1172 หลายเดือนก่อน
Ep.49: Paul Swaney, Swaney Group Capital | Creating Value When Investing in Industrial Businesses
Ep.48: Peter Walker, Carta | Using Equity to Attract & Retain Employees
มุมมอง 672 หลายเดือนก่อน
Ep.48: Peter Walker, Carta | Using Equity to Attract & Retain Employees
Ep.47: David Bluth, GLC Advisors | How the Market Has Shifted for SaaS M&A
มุมมอง 843 หลายเดือนก่อน
Ep.47: David Bluth, GLC Advisors | How the Market Has Shifted for SaaS M&A
Ep.46: Omair Sarwar, Gearbox Capital | Matching Values with Founder-Led Companies
มุมมอง 1093 หลายเดือนก่อน
Ep.46: Omair Sarwar, Gearbox Capital | Matching Values with Founder-Led Companies
Ep.45: Shiv Narayanan and Kate Hawkes, How To SaaS I How C-Level Marketers Impact Company Growth
มุมมอง 1403 หลายเดือนก่อน
Ep.45: Shiv Narayanan and Kate Hawkes, How To SaaS I How C-Level Marketers Impact Company Growth
Ep.44: Alex Western, Terminus Capital Partners | Finding Clarity With the Vision Prism
มุมมอง 653 หลายเดือนก่อน
Ep.44: Alex Western, Terminus Capital Partners | Finding Clarity With the Vision Prism
Ep.43: Mohammad Rasouli and Philipp Reineke, AIx2 | Improving Investment Processes with AI
มุมมอง 733 หลายเดือนก่อน
Ep.43: Mohammad Rasouli and Philipp Reineke, AIx2 | Improving Investment Processes with AI
Ep.42: Kevin Iudicello, Realization Capital Partners | Generating Value with Secondary Investments
มุมมอง 733 หลายเดือนก่อน
Ep.42: Kevin Iudicello, Realization Capital Partners | Generating Value with Secondary Investments
Ep.41: Sunaina Sinha, Raymond James | How to Improve ROI with Capital Formation Strategies
มุมมอง 494 หลายเดือนก่อน
Ep.41: Sunaina Sinha, Raymond James | How to Improve ROI with Capital Formation Strategies
Ep.40: Richard Lichtenstein, Bain & Company | How to Create Value Using GenAI
มุมมอง 1464 หลายเดือนก่อน
Ep.40: Richard Lichtenstein, Bain & Company | How to Create Value Using GenAI
Ep.39: Dave Mangot, Mangoteque | How to Leverage DevOps to Deliver a Competitive Product
มุมมอง 504 หลายเดือนก่อน
Ep.39: Dave Mangot, Mangoteque | How to Leverage DevOps to Deliver a Competitive Product
Ep.38: David Acharya, Acharya Capital Partners | Growing Portcos through M&A
มุมมอง 614 หลายเดือนก่อน
Ep.38: David Acharya, Acharya Capital Partners | Growing Portcos through M&A
Ep.37: Matthew Safaii, Arrowroot Capital | Improving Alignment in Software Investments
มุมมอง 2784 หลายเดือนก่อน
Ep.37: Matthew Safaii, Arrowroot Capital | Improving Alignment in Software Investments
Ep.36: Edgar Baum, Avasta | How to Correctly Size Your Market
มุมมอง 1105 หลายเดือนก่อน
Ep.36: Edgar Baum, Avasta | How to Correctly Size Your Market
Ep.35: Devin Mathews, ParkerGale | How to Create Value by Being Unconventional
มุมมอง 615 หลายเดือนก่อน
Ep.35: Devin Mathews, ParkerGale | How to Create Value by Being Unconventional
How to Chart a Path to Becoming a C-Level Marketer
มุมมอง 715 หลายเดือนก่อน
How to Chart a Path to Becoming a C-Level Marketer
How To Find Candidates For High-Demand Senior Roles
มุมมอง 55 หลายเดือนก่อน
How To Find Candidates For High-Demand Senior Roles
Ep.34: Hillel Zidel, Kennet Partners | Expanding Companies to International Markets
มุมมอง 705 หลายเดือนก่อน
Ep.34: Hillel Zidel, Kennet Partners | Expanding Companies to International Markets
Ep.33: Craig Dupper, Elan Growth Partners | A Partner Equity Approach to Investing
มุมมอง 585 หลายเดือนก่อน
Ep.33: Craig Dupper, Elan Growth Partners | A Partner Equity Approach to Investing
Ep.32: Mark Kearney, Ascent CFO Solutions | Using Finance as a Strategic Growth Lever
มุมมอง 645 หลายเดือนก่อน
Ep.32: Mark Kearney, Ascent CFO Solutions | Using Finance as a Strategic Growth Lever
Pretty obvious.
How has this not gone monster? Quality conversation and content Shiv, thank you! Huge insights and smarts generously shared by Justin - thank you :)
Great insights from Peter and Shiv on such a critical topic! Understanding how equity can play a pivotal role in attracting and retaining top talent is key for any PE-backed company looking to stay competitive. Key takeaways: -Equity as a recruitment tool: Companies can offer equity to employees to create long-term incentives and foster loyalty. -Data-driven decisions: Carta’s first-party data helps leaders understand industry trends and make informed decisions about equity distribution. -Retaining talent: Offering equity not only attracts but also helps in retaining employees by aligning their success with the company’s growth
Tremendously insightful. Probably have more depth than all other talks about (secondary) VC for quite a while
Thanks to both interviewer & the guest. Great work
I still don't get his cap table misalignment point, even after the interviewer trying to probe into that...
hello can u share the template link please
great conversation! Thanks for sharing
🍀 "promo sm"
Great podcast, thanks Shiv and Kevin. Nicely done!
Great show!
Good stuff. #1 YT views provider -> *promo sm*!!!
Your opinion on article generator?
you do not need content generator. existing software do not allow to get truthful articles. Order amazing press releases to see results at textscout :-) ;-)
Please send me the template.
You can download a copy of the template here: www.howtosaas.com/content-strategy-template
Can I get the template pleae
You can download a copy of the template here: www.howtosaas.com/content-strategy-template
Please send template
You can download a copy of the template here: www.howtosaas.com/content-strategy-template
Love your content. Request your help in branding a cleaning product brand.
Thanks! If you're interested in a consultation, head to our website: www.howtosaas.com/
Keep sharing value and helping others🔥
Private equity firms have always been the driving force behind startups and businesses. However, the way they carry out their work has changed over time. In the past, they would invest in a company through debt or equity and then wait for it to grow. Nowadays, they use digital marketing as a growth lever that can provide immediate returns on investment.
Template please
You can download a copy of the template here: www.howtosaas.com/content-strategy-template