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*This video is a great resource for anyone starting with Google Ads in 2024.*

Knowing the community is such a plus! Helps you figure out what services to offer and how you can better provide for that community. We've seen things like sports physicals go amazing in some locations and normal in others. All depends on your location!

this guy seems to know what he's talking about

So much value!

Landing pages are a MUST!

Excellent info on setup.

#clinics

Love the way this came out! Thanks for having me on!

Great overview of the differences between building an occ med practice vs. urgent care marketing!

Fantastic episode, thanks for mentioning our Occ Med services. Great seeing you guys, keep up the great work!

And we'd love to have you back to speak, Nick. Call for proposals will be open in August. :)

Thanks for coming Nick and Michael, you're always fun to listen to and thanks for the recommendation. UCA and CUCM are very focused on giving relevant experiences to our Urgent Care colleagues and it's nice that it's recognized.

🎯 Key Takeaways for quick navigation: 01:10 🎙️ *Introduction to 2024 Season* - Promoting upcoming webinar on January 18th, 2024, about healthcare marketing for 2024. 03:30 🌐 *Google Business Sites Phase-out* - Google Business Sites created by Google Business Profile to be phased out by March 1, 2024. - Impact: Loss of traffic and information on these sites after the phase-out. - Google's control and rule changes affecting businesses. 06:29 🔄 *Changes in Google Business Profile* - Google Business Profile now offers services in addition to products. - Services introduction for medical categories. - Need for businesses to adapt and transition to the new Google Business Profile features. 08:35 🕵️ *SEO Landscape and Challenges* - Dynamic nature of SEO with continuous changes. - Necessity to adapt SEO strategies due to Google's evolving algorithms. - Emphasis on the challenge of staying updated with the ever-changing SEO landscape. 11:06 📝 *Content Strategy in 2024* - Content quantity vs. quality debate. - The overwhelming amount of daily content and the challenge of standing out. - Shift towards more authentic, original, and high-quality content. 13:43 📈 *Opportunity for Business Profile Optimization* - Urgency for businesses to proactively optimize their Google Business Profiles. - Importance of having access to the email associated with the profile for notifications. - Addressing potential issues like unauthorized changes and auto-applied categories. 15:32 🔄 *Evaluating and Updating Websites in 2024* - Reevaluation of the website's performance and user-friendliness. - Emphasis on assessing what's working, what's not, and identifying areas for improvement. - Suggestion to focus on quality updates rather than frequent website overhauls. 19:14 🔗 *URL Challenges in Site Migration* - Challenges in updating URLs during site migration can lead to 404 errors. - Migrating to a new site may inadvertently update URLs, causing confusion for search engines. - 404 errors can occur, impacting Google's understanding of the site's content changes. 20:12 🌐 *Google Business Profile and Name Consistency* - Importance of maintaining accurate Name, Address, and Phone Number (NAP) across the internet. - Google operates like a child; inconsistent information may lead to confusion and reduced visibility. - Shared personal experience highlights the significance of a consistent NAP. 21:33 📞 *Consistency in Phone Numbers and Addresses* - Emphasis on consistency in phone numbers and addresses across directories. - Examples of variations causing confusion, like using different abbreviations for "Boulevard" or inconsistent suite numbering. - Highlighting the need for attention to detail in maintaining accurate business information. 22:15 🏢 *Challenges in Moving Locations and Google's Postcard Verification* - Challenges and potential SEO impact of moving to a new office and updating the Google Business Profile. - Google's discontinuation of postcard verification and the shift to a video verification process. - Personal experience with difficulties in video verification and the waiting period for approval. 23:50 🔄 *Evolving Google Business Profile Features* - Positive acknowledgment of Google Business Profile improvements and added features. - Mention of the convenience for users to find information directly on the profile without visiting the website. - Critique of the app experience while expressing optimism about Google's direction. 24:43 🌐 *Experiment: Treating Google Business Profile as a Website* - Proposal to experiment with treating Google Business Profile as a primary platform similar to a website. - Suggestion to replace the website with blog posts and treat the profile as a comprehensive online presence. - The idea is to study the impact on rankings and visibility with this approach. 25:13 🎙️ *Listener Engagement and Call for Questions* - Appreciation for listener engagement and feedback received via email. - Announcement of addressing listener questions in upcoming podcast episodes. - Encouragement for more audience interaction and questions. 26:09 🛋️ *Closing Remarks and Personal Reflection* - Reflection on past episodes, acknowledging personal challenges during office moves. - Mention of ongoing improvements in the office setup and appearance. - Informal discussion about the changes in physical appearance and well-being over past episodes. Made with HARPA AI

Have a hard time hearing guy on the left. The audio is not balanced because one of you talks close to the mic and the other is further away. If you could please even the audio level I would appreciate it!

I'd love to talk to you about being a leader in an Urgent Care.

Greg is my owner! I referred him after listening to numerous podcasts. Love it!

So true! Dr's make the worse managers!

"Big enough to serve you, small enough to know you." definitely describes #UrgentCareAssociation!

😂😂😂 LOVED FAT THOR and MIKE MALONE and something called Wine15 ❤

Fantastic episode! Excellent questions, and Hopdoc’s founders were very insightful, informative and interesting! Great job, everyone!

Great interview!

Great episode 👏🏻👏🏻👏🏻

Great episode! You made me laugh :)

GREAT suggestions to make sure office is represented POSITIVELY and with care 🥰