Ben Amos - Engage Video Marketing
Ben Amos - Engage Video Marketing
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How Any Brand Can Use UGC for MASSIVE SOCIAL MEDIA REACH // Ft Melissa Laurie from Oysterly (Ep 302)
🚀 Are you ready to elevate your brand’s social media strategy with impactful video content? In Episode 302 of the Engage Video Marketing Podcast, we sit down with Melissa Laurie, founder of the social video agency Oysterly. With a rich background in corporate marketing and a passion for video, Melissa shares her journey and the transformative power of user-generated content (UGC) for major brands.
🔍 In this episode, Melissa delves into the rise of video on social media platforms, explains the importance of creating texture in your social media channels, and discusses why brands need to adapt their strategies to stay relevant in 2024. Whether you're a marketer, business owner, or social media enthusiast, Melissa’s insights will help you harness the power of video to connect with your audience and grow your brand.
Chapters:
00:00 Welcome and Introduction to Melissa Laurie
00:30 Overview of UGC and Its Importance for Brands
02:10 Melissa's Background and Journey to Starting Oysterly
03:40 The Birth of Oysterly and Embracing Video Content
04:50 Getting Started with Video Content
07:30 The Difference Between a Social Video Agency and a Video Production Company
09:00 Defining Owned User-Generated Content (UGC)
12:10 The Value of UGC and Influencer Content for Brands
Key Takeaways:
• UGC Explained: Understand what user-generated content is and how it can benefit your brand.
• Navigating Social Media Trends: Learn how to keep up with the rapid changes in social media and leverage video for maximum impact.
• Practical Tips for Video Creation: Get started with video content creation, even if you’re a beginner, with Melissa’s practical advice and tips.
• Building a Strong Online Presence: Discover why it’s crucial to balance brand guidelines with creative freedom to create engaging and authentic content.
📜 Full Episode and Shownotes here: www.engagevideomarketing.com/302
🎥 Learn how to become a Confident Video Strategist here: www.engagevideomarketing.com/vsm
👥 Connect with Melissa Laurie:
Visit her agency: Oysterly
🌐 Stay Connected:
Follow Ben Amos on Instagram @engage_ben
Email us: podcast@engagevideomarketing.com
👍 Rate & Review: If you found this episode valuable, please leave a rating and review on iTunes. Your feedback helps us reach more listeners and improve the show.
🎬 Subscribe to Our Channel: Don't miss out on future episodes! Click the Subscribe button and hit the notification bell.
มุมมอง: 173

วีดีโอ

Adapt or Die: Staying Ahead in Digital Marketing with Meg Coffey (Episode 301)
มุมมอง 1253 หลายเดือนก่อน
www.engagevideomarketing.com/301 🔮 Welcome to Episode 301 of the Engage Video Marketing Podcast! In today's episode, we sit down with internationally recognized social media strategist Meg Coffey to unravel the complexities of staying ahead in the dynamic world of social media and digital marketing. From the rise of "keyboard warriors" to the importance of creating niche content, Meg shares her...
Becoming A Video Strategist: Guiding Clients To Effective Video Planning
มุมมอง 43K4 หลายเดือนก่อน
Check out the full Video Strategist Masterclass - www.engagevideomarketing.com/vsm SUBSCRIBE FOR MORE TIPS AND TACTICS FOR EFFECTIVE ONLINE VIDEO STRATEGY Welcome back, Strategists! 🎥 In this episode, we dive deep into a crucial topic for early-stage video strategists: transitioning from being known solely for video production to becoming a trusted video strategist. What You’ll Learn: 👉 Buildin...
Creating A HIGH CONVERTING WEBSITE: Tips From Design Expert Greg Merrilees (full episode)
มุมมอง 1374 หลายเดือนก่อน
Take the website conversion score quiz now 👉 www.studio1design.com/engage In this special 300th episode of the Engage Video Marketing Podcast, host Ben Amos sits down with @gregmerrilees6270Greg Merrilees from @studio1design321 to discuss the importance of designing websites that convert visitors into action takers. Greg, the founder and director of Studio One Design, shares valuable insights o...
Your secret sauce for your SOCIAL VIDEO STRATEGY in 2024 (Full Interview with Jera Bean)
มุมมอง 1024 หลายเดือนก่อน
In this episode of the Engage Video Marketing Podcast, host Ben Amos is joined by social media strategist and short form video expert, @JeraBeanOfficial Together, they dive into the concept of finding your "secret sauce" for a successful video strategy in 2024. Key Points Discussed: The importance of authenticity and connection in video content The Content Pillar Trifecta: Expertise Pillars, Bu...
Growing a Video Production Company and Selling for Millions $$ // Episode 298
มุมมอง 1485 หลายเดือนก่อน
www.engagevideomarketing.com/podcast Have you ever wondered what it takes to build a successful video production business from the ground up and eventually lead it to acquisition by a major news corporation? In this episode of the Engage Video Marketing Podcast, host Ben Amos sits down with Daniel Goldstein, co-founder of Visual Domain, to share the inspiring story of their journey. Key Points ...
What's really happening with DIGITAL MARKETING in 2024? // Episode 297 with Mike Allton
มุมมอง 1025 หลายเดือนก่อน
www.engagevideomarketing.com SUBSCRIBE FOR MORE TIPS AND TACTICS FOR EFFECTIVE ONLINE VIDEO STRATEGY In this episode, Ben Amos interviews @MikeAllton a digital marketing expert, about the landscape of digital marketing in 2024. They discuss the importance of strategy in digital marketing and the difference between tactics and strategy. They also explore the role of video in marketing strategy a...
Do this to revive your LINKEDIN COMPANY PAGE in 2024 // Episode 297 with Michelle J Raymond
มุมมอง 2027 หลายเดือนก่อน
www.engagevideomarketing.com/297 SUBSCRIBE FOR MORE TIPS AND TACTICS FOR EFFECTIVE ONLINE VIDEO STRATEGY Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasizes the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles ...
How to Use AI for Podcast Promotion and Shownotes (quick & easy) // Swell AI
มุมมอง 1407 หลายเดือนก่อน
👉 Try Swell AI for free here; swellai.com/?via=ben SUBSCRIBE FOR MORE TIPS AND TACTICS FOR EFFECTIVE ONLINE VIDEO STRATEGY Swell AI is a game-changing tool for podcasters that automates the creation of show notes, transcripts, summaries, and more. This tool simplifies the post-production process and allows podcasters to focus on promotion. The AI-powered features of Swell AI make it easy to upl...
Your Video Business Growth Plan for 2024 - Are you joining us?
มุมมอง 729 หลายเดือนก่อน
www.engagevideomarketing.com/bestyearyet to register for the free training. 🎧 Learn more on the podcast www.engagevideomarketing.com/podcast 🎶 All my TH-cam music comes from www.engagevideomarketing.com/artlist 🧰 TH-cam Channel Growth Tools powered by www.engagevideomarketing.com/tubebuddy 👉 Learn the Foundations for your Video Marketing for Free at www.engagevideomarketing.com/foundations
How STICKY AUSTRALIA is nailing their VIDEO MARKETING (& what any business can do) // Episode 284
มุมมอง 1.5K11 หลายเดือนก่อน
www.engagevideomarketing.com/podcast SUBSCRIBE FOR MORE TIPS AND TACTICS FOR EFFECTIVE ONLINE VIDEO STRATEGY In this episode of the Engage Video Marketing Podcast, David and Annabelle King from @Stickylollies share how their boutique rock candy business went from almost closing its doors during the pandemic to becoming a global sensation. With millions of social media followers and a thriving b...
How to be a Video Strategist (Part 7) - Strategy-First PRODUCTION
มุมมอง 149ปีที่แล้ว
How to be a Video Strategist (Part 7) - Strategy-First PRODUCTION
How to be a Video Strategist (Part 6) - Analysing the METRICS
มุมมอง 146ปีที่แล้ว
This is part 6 of my 7-part 'Video Strategist Toolkit' series of the Engage Video Marketing Podcast and we're jumping in to the METRICS side of Video Marketing Strategy. Don't let the data overwhelm you... it's powerful stuff when executing effective video strategy for your clients. I'll explain more in this video. 👉 www.engagevideomarketing.com/vsm to become a confident Video Strategist with t...
How to be a Video Strategist (Part 5) - Optimizing for Audiences over Algorithms
มุมมอง 132ปีที่แล้ว
How to be a Video Strategist (Part 5) - Optimizing for Audiences over Algorithms
How to be a Video Strategist (Part 4) - Mastering Distribution
มุมมอง 138ปีที่แล้ว
How to be a Video Strategist (Part 4) - Mastering Distribution
How to be a Video Strategist (Part 3) - Content Planning
มุมมอง 205ปีที่แล้ว
How to be a Video Strategist (Part 3) - Content Planning
How to be a Video Strategist (Part 2) - Strategic Goals
มุมมอง 238ปีที่แล้ว
How to be a Video Strategist (Part 2) - Strategic Goals
How to be a Video Strategist (Part 1) - Understanding Audiences
มุมมอง 17Kปีที่แล้ว
How to be a Video Strategist (Part 1) - Understanding Audiences
Viral Reels Growth Masterclass // Episode 275 Engage Video Marketing Podcast
มุมมอง 564ปีที่แล้ว
Viral Reels Growth Masterclass // Episode 275 Engage Video Marketing Podcast
Try this to GET VIDEO MARKETING CLIENTS! // Engage Video Marketing Podcast Episode 274
มุมมอง 180ปีที่แล้ว
Try this to GET VIDEO MARKETING CLIENTS! // Engage Video Marketing Podcast Episode 274
Why Start a VIDEO PODCAST in 2023? // Episode 273
มุมมอง 131ปีที่แล้ว
Why Start a VIDEO PODCAST in 2023? // Episode 273
AI Video Generation and the FUTURE OF VIDEO MARKETING // Ep272 Engage Video Marketing Podcast
มุมมอง 10Kปีที่แล้ว
AI Video Generation and the FUTURE OF VIDEO MARKETING // Ep272 Engage Video Marketing Podcast
The LINKEDIN Profile Features You're Probably Missing out On // Episode 271 with Kay Ridge
มุมมอง 82ปีที่แล้ว
The LINKEDIN Profile Features You're Probably Missing out On // Episode 271 with Kay Ridge
Try This SHORT FORM VIDEO Repurposing Strategy! // Episode 270 with Latasha James
มุมมอง 163ปีที่แล้ว
Try This SHORT FORM VIDEO Repurposing Strategy! // Episode 270 with Latasha James
I tried ChatGPT to help with VIDEO MARKETING... and it's blown me away
มุมมอง 175ปีที่แล้ว
I tried ChatGPT to help with VIDEO MARKETING... and it's blown me away
These VIDEO STRATEGIES are our Agency's focus for 2023
มุมมอง 364ปีที่แล้ว
These VIDEO STRATEGIES are our Agency's focus for 2023
The Secret to Video Optimization: Algorithm vs. Human (Part 2)
มุมมอง 92ปีที่แล้ว
The Secret to Video Optimization: Algorithm vs. Human (Part 2)
The Secret to Video Optimization: Algorithm vs. Human (Part 1)
มุมมอง 77ปีที่แล้ว
The Secret to Video Optimization: Algorithm vs. Human (Part 1)
5 Ways that VIDEO STRATEGY grows BUSINESSES (It's all about LEVERAGE)
มุมมอง 275ปีที่แล้ว
5 Ways that VIDEO STRATEGY grows BUSINESSES (It's all about LEVERAGE)
Video Marketing Statistics for Businesses for 2023 // Survey Results Breakdown
มุมมอง 527ปีที่แล้ว
Video Marketing Statistics for Businesses for 2023 // Survey Results Breakdown

ความคิดเห็น

  • @barbarabryson9177
    @barbarabryson9177 6 วันที่ผ่านมา

    There is no convert kit for Mac

  • @RetreatHacker
    @RetreatHacker 22 วันที่ผ่านมา

    This is great stuff. Thanks

  • @drnessimakaabeche7189
    @drnessimakaabeche7189 28 วันที่ผ่านมา

    Is there a maximum size in MB to embed the video into convertkit? i am having troubles loading mine. I don't want anyone to be able to share the link via youtube so i prefer not to use youtube or vimeo

  • @TeaandLaceJournals
    @TeaandLaceJournals หลายเดือนก่อน

    This is not 'embedding' FYI. It is LINKING. Sending the viewer to another place. Embedding would be where the video plays inside the email and the viewer does not leave the email.

  • @Johnod100
    @Johnod100 หลายเดือนก่อน

    That's was useless

  • @PassionVenture
    @PassionVenture หลายเดือนก่อน

    Thank you! The photo with link was a nice hack! thank you!

  • @AndroidMan1
    @AndroidMan1 หลายเดือนก่อน

    very helpful thx

  • @youthsndreams
    @youthsndreams หลายเดือนก่อน

    Wow!

  • @sushidoggy-xl3gp
    @sushidoggy-xl3gp 2 หลายเดือนก่อน

    wow, Amazing vide thanks

  • @aaezah
    @aaezah 3 หลายเดือนก่อน

    Can you do this for Facebook groups? like when you send them a link and they auto join to the group?

    • @EngageBen
      @EngageBen 2 หลายเดือนก่อน

      Not that I'm aware of. Sorry

  • @larryklein2435
    @larryklein2435 3 หลายเดือนก่อน

    youtube wants to put an ad in the front of the video - how do I avoid that as I dont want my viewers distracted

    • @EngageBen
      @EngageBen 2 หลายเดือนก่อน

      Ahh - that's the unavoidable downside of TH-cam these days. There isn't a way around this, as TH-cam is an ad driven platform. You would need to host on a different platform like Vimeo or Wistia.

  • @ripascorner8681
    @ripascorner8681 3 หลายเดือนก่อน

    Thank you so much for sharing👌👌

  • @jilldaltonnyc7545
    @jilldaltonnyc7545 3 หลายเดือนก่อน

    Great.vid. Sadly I couldn't find duotone in my apps on CANVA. I found lots of other apps but not this one. Hmmm.

  • @BluFinanceTV
    @BluFinanceTV 3 หลายเดือนก่อน

    Thank you Ben, appreciated.

  • @Sathyabodha2411
    @Sathyabodha2411 4 หลายเดือนก่อน

    Thank you for such a valuable video. I was breaking my head over the formats, Thx again

    • @EngageBen
      @EngageBen 4 หลายเดือนก่อน

      That’s great to hear :) all the best with your video creation!

  • @KadeemBooth
    @KadeemBooth 4 หลายเดือนก่อน

    Needed this

    • @EngageBen
      @EngageBen 4 หลายเดือนก่อน

      Good to hear Kadeem.

  • @AlexanderAPW
    @AlexanderAPW 4 หลายเดือนก่อน

    My fear with using embed on youtube is that people who don't have youtube premium will have to watch ads to see it...

  • @user-vc4sh2jc7q
    @user-vc4sh2jc7q 4 หลายเดือนก่อน

    really useful ones

  • @onsitemedianewzealand3328
    @onsitemedianewzealand3328 4 หลายเดือนก่อน

    Thanks Ben great video, everyone goes straight to content and miss strategy!

    • @EngageBen
      @EngageBen 4 หลายเดือนก่อน

      yep 100%... Jera and I align a lot on what is covered in this episode too. Thanks for watching :)

  • @asirib3670
    @asirib3670 4 หลายเดือนก่อน

    Thank you so much for the lesson

  • @BrainThriveConsultingLLC
    @BrainThriveConsultingLLC 4 หลายเดือนก่อน

    Thank you so much! This was very helpful. Do you have a video on how to add background music to a Zoom video as part of the editing process? If not, could you please do a video on that topic?

  • @licesbraz
    @licesbraz 4 หลายเดือนก่อน

    Thank you for this Gold... See you soon in the Masterclass.

    • @EngageBen
      @EngageBen 2 หลายเดือนก่อน

      Nice one... Glad you got value from this, and I look forward to welcoming you to the full program soon.

  • @estherweekes7571
    @estherweekes7571 5 หลายเดือนก่อน

    Thank you so much. Did it!!!!

  • @seyedmohammadsadr-gz5bf
    @seyedmohammadsadr-gz5bf 5 หลายเดือนก่อน

    I'm about to start my product advertising video and I find your channel very educational and helpful, thank you so much ❤

    • @EngageBen
      @EngageBen 2 หลายเดือนก่อน

      Glad it was helpful!

  • @andrewdentuzo8278
    @andrewdentuzo8278 5 หลายเดือนก่อน

    It would be even a greater help if you were clicking faster on the icons during presentation.

  • @ArtisanAlley77
    @ArtisanAlley77 5 หลายเดือนก่อน

    thanks for such a great video.

  • @soniaowens8851
    @soniaowens8851 6 หลายเดือนก่อน

    Ill certainly use the tip method.useful

  • @rrlideracademy
    @rrlideracademy 6 หลายเดือนก่อน

    Great advice, thank you so much.

  • @RandyCates-m3z
    @RandyCates-m3z 6 หลายเดือนก่อน

    Although good info (which I'm already aware of) I'm looking for a way (if there is one) to literally play the video directly inside the email - not hyperlinked. Small videos like "Thanks for attending our recent seminar" can in fact be smaller than 10MB when compressed with HandBrake or some similar method. That being said, most (if not all) email programs are wary of spam when the email has a large attachment. So my question is, is this even possible?

    • @TeaandLaceJournals
      @TeaandLaceJournals หลายเดือนก่อน

      Same. When people say 'embed' they are misleading. Embedding a video would imply it plays within the email. Everyone is just using the word embed when they mean link.....:(

  • @RussellWatsonFMHL
    @RussellWatsonFMHL 7 หลายเดือนก่อน

    Came here to learn more about uploading the video. Sadly, there is more in the Convertkit instructions than found here.

  • @ingenierobrocca
    @ingenierobrocca 7 หลายเดือนก่อน

    Incredible video !!! 🔥🔥🔥💪💪💪

    • @EngageBen
      @EngageBen 7 หลายเดือนก่อน

      Thanks for watching :) glad it helped.

  • @youfirstbella
    @youfirstbella 7 หลายเดือนก่อน

    Oh Ben. THANK YOU. this is gold.

  • @JuanitaMcDowell
    @JuanitaMcDowell 7 หลายเดือนก่อน

    Well done! Thank you for sharing.

  • @Rakibahamme0
    @Rakibahamme0 7 หลายเดือนก่อน

    Hi dear I have visited your TH-cam channel but your video is not SEO, no good title, no good hashtag, that's why your video is not getting views and subscribers are not increasing. Can you help to solve the problem?

  • @ThisisDigitalden
    @ThisisDigitalden 7 หลายเดือนก่อน

    "Entertain the community" makes good sense, and yes "everybody learns differently"... very interesting , thanks !

  • @KingaHerrera
    @KingaHerrera 7 หลายเดือนก่อน

    Thank you Ben! This is such a great video! Only one question my giphy becomes static as soon as I add it to the email. Why is that?

    • @EngageBen
      @EngageBen 7 หลายเดือนก่อน

      Thanks. The gif should play on the recipients end however every email software does treat gifs differently so it’s good to test as much as possible.

  • @KhaldoonJalili
    @KhaldoonJalili 8 หลายเดือนก่อน

    Thank you for the info

  • @MarkoKarja_SlapAsSound
    @MarkoKarja_SlapAsSound 8 หลายเดือนก่อน

    So far so good. But how can I send these videos througf text messages to my leads (email contacts) to get this insane open rates? I think your advice works only when you have your prospects phone number or messenger contact or something like that. You cant just text message to them if you have only the email addresses.

    • @MichaelDiSalvoSATandACTTutor
      @MichaelDiSalvoSATandACTTutor 4 หลายเดือนก่อน

      You need to get them excited enough to opt into text messages. Like have an exciting webinar and giveaway.

  • @Damian_Smith18
    @Damian_Smith18 8 หลายเดือนก่อน

    Thank you for making this video! I learned so much

  • @tribalz
    @tribalz 8 หลายเดือนก่อน

    Definitely useful and straightforward ❤

  • @FloraChristophe-qj9bx
    @FloraChristophe-qj9bx 8 หลายเดือนก่อน

    Your video is amazing. You made my day, thank you!

  • @liteolika1784
    @liteolika1784 9 หลายเดือนก่อน

    Straight to the point, very valuable information! Thank you!

  • @delbionic
    @delbionic 9 หลายเดือนก่อน

    Have Gmail changed anything?I can't access hyperlink option on inserted image or insert a GIf (Dec 2024)

  • @2sridhark
    @2sridhark 9 หลายเดือนก่อน

    Sorry you lost me. You should have started from the beginning!

  • @mohammad_yaser
    @mohammad_yaser 9 หลายเดือนก่อน

    Unfortunately you can not use more than 50 audio in one design

  • @andyslater2320
    @andyslater2320 9 หลายเดือนก่อน

    I just wanted to send a video! No TH-cam! Aaarg!

  • @verysuccessfulmom
    @verysuccessfulmom 10 หลายเดือนก่อน

    Thank you. Would love another video with more examples. Awesome video!

  • @meetrichardreyes
    @meetrichardreyes 10 หลายเดือนก่อน

    This was really good information, I'm going to use this app a whole lot now. Thank you

  • @flowwiththomas
    @flowwiththomas 10 หลายเดือนก่อน

    Wow these are great techniques. Thanks Ben! Subscribed :)

  • @PauloChaves31
    @PauloChaves31 11 หลายเดือนก่อน

    Great Explanation! With charts and stuff. Beautiful work, man. Really thanks!