Dubai Shopping Festtival has included many diverse activities over the years, such as shop and win, lucky draws, and shopping parades. The festival also offers retail shopping options with great discounts on a wide range of products and prizes for the best spenders, in addition to global brands offering exclusive products and collections for the festival, accompanied by fashion shows by local and international designers. Live concerts and art shows are also held, with food festivals that include international cuisine. A children's area has been added with entertainment tours