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Thanks for uploading. A video that goes in more depth with lots of exampels of segmentation would be useful. I believe this is a topic area that is most critical but sorely lacks rigour.

Excelente ejemplo!!

Interestingly enough, the resurgence of retro music hardware is getting a different job done than they originally did. They're memorabilia, feed nostalgia, look great in a cabinet or displayed on the wall, show that you're a music aficionado, help support the artist, are fun finds on flee markets, etc, etc. Because if we're honest: the people who are buying vinyls to listen to them because they sound better than streaming - they're lying to themselves.

Excellent framework definition of what financial services do for customers

OK, you say you segment by unmet needs... but how do you ensure that you've sampled the full variety of customers to ensure you can spot those different segments? Just interviewing more people is not a solution.

World class insights...

Thank you Tony!

I believe that job executors know their needs but struggle to communicate them when asked to. However, they express their needs with better clarity outside of the needs gathering context. Meaning online to other job executors who are getting the same job done.

The biggest problem with implementing innovation is executives with a phobia of being wrong about their assumptions.

That explained nothing

Very interesting though is there not a bit too strong emphasis in that people "know" what they want beforehand? In business and marketing the goal is to also create a new need and want?

phenomenal

Comprehensive & insightful 👌👌🤩🙏

You solve strategic problem at their core.

Fantastic & Comprehensive 👍🤩 Thank you Tony...🙏

They don't need a quarter inch hole. Asking why they need a whole tells us they need to hang a painting. If we think to eliminate the drilling step, now we have an unmet need for people and can come up with a solution that can avoid drilling and helps in just hanging painting on the wall without drilling.

Honestly if I didn't get from all your content except this piece of information, it is more than enough to make a great use of it with a very fruitful end. Thank you sir.

Super Informative & Thought provoking 🤩👌👌👌appreciate the share Tony...Love to learn more on the ODI model...

How do you structure data for clustering analysis?

I've just tested this canvas on my own in preparation for a workshop. It's fantastic work! Thank you 🙏

tell us please how to do it

Understanding the criteria of evaluation is a key point here

How do you calculate IMP and SAT ?

Great presentation!

Amazing.. thank you so much

Thank you for this video. It has cleared my mind somewhat. The concepts seem simple enough, but it can be quite intricate to go through the thought process for the first time. While listening to you, it seemed straightforward. Once I got down to analyse the JTBD for an airport, I found myself going around in circles. 😂

That's really incredible. I red your book 'Jobs-to-be-done' and found it very practical, as is your explanation of Financial Services jobs. I was wondering where might 'Tax Preparation & other accounting/reporting' fits in this jobs map?

I’m struggling to create the SINGULAR job statement since our software is used by many executors to do many smaller job steps. We’re a startup software company and we have created a CRM solution for insurance agencies. Is this getting close to a job statement? An insurance agency owner wants their team to sell more policies and service existing clients. They need a single place for their data to be collected so that their team can complete their duties efficiently. But maybe that’s not a part of the job statement.

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Great Presentation

I am pleased to be the first one writing comment about this video. Mr. Ulwick is the real deal when it comes segmenting, innovating and creating strategic advantage. There are very very few people who demonstrate an unmatched level of clarity and excellence in their chosen fields. Mr. Ulwick is one of them. You might wanna watch his video on Jobs-to-be-Done to get motivation and primer on the subject: th-cam.com/video/G3ujSdu8mYQ/w-d-xo.html

So insightful

This webinar is very informative! How can I get the slides?

From my experience such an approach would limit the success at sealing of 30 to 40%

Im here to Confirm that He won!!.... not only that ... 40 percent of the opposition joined him!!.. historic election!!

FYI: There's a grammar error in your slide at 3:56 (two occurrences of "the").

I want to give a success story of the JTBD in a Massive Scale!!! and i really hope this will illustrate the real power of the JTBD when used in all areas.... the results achieved are so historic and i know it may sound funny but this has just demonstrated that indeed the customer first approach to innovation is a far far far better approach to Innovation thank you so much Anton for this revelation!

The Q&A session is impressive - QFD and VOC question is good.

Wow, a lot of really good points in here. Great video for unpacking jobs theory.

Great explanation as always. Congratulations to Tony and the team at Strategyn for preparing this video.

Beautifully clear overview of why innovation needs JTBD and ODI. Nice work.

Why more companies don't approach innovation through a customer-oriented, jobs-to-be-done lens has always been a mystery to me. Want to dramatically improve your likelihood of bringing a product to market that customers actually want to buy? Do the JBTD work before you develop your product or service. In this video, Tony beautifully lays out JBTD theory and practice. It is hard to imagine any product executive disagreeing with this approach.

This is the best video I have found that summarizes Jobs-to-be-done - Solid work!

This is a brilliant overview of ODI. You've managed to summarize the essence of ODI in eight minutes. It took me and Anders Ångström two hours to do the same when we interviewed you in Stockholm :-) Perhaps the only thing I'm missing from your video is a picture of the Opportunity Landscape.

Thanks Tony, this video will be a great tool when helping people grasp the essence of the JTBD framework! Great work!

This presentation is gold. I have struggled to put JTBD concepts into practice and the ODI framework helped a lot. Also the questions were spot on and have a lot of added value. Amazing! Thank you.

Really loved this perspective, thank you.

Clive is such a deep thinker, what a great perspective.

asking the right questions by by having the end in mind generates better outcomes.

Can you please do a webinar on Outcome Driven Ideation? It's the hardest (for me) to find information and/or examples about. Big thanks to the whole team at Strategyn for the work you do.