This exclusive interview provides a rare glimpse into the mind of René Hansen, the leader driving X-Shore's mission to electrify the boating world. Learn how his vision is set to disrupt the global marine market and usher in a new era of sustainable boating.
A seasoned executive with a diverse background, René Hansen brings a wealth of experience to X-Shore. He previously served as Executive Vice President at Stora Enso, a leading Nordic renewables company. His impressive career trajectory includes roles at Yara International, a multinational mineral fertilizer company, and TOMRA, a global recycling leader. René held key positions at renowned companies like Airwalk, Burton Snowboards, and Zound Industries. He is a graduate of the University of Oslo, BI Norwegian Business School, and the University of Chicago.
René Hansen's journey with X-Shore began long before his 2024 appointment as CEO. His prior collaboration with founder Konrad Bergström involved disrupting the headphone market, previously dominated by industry titans like Sennheiser and Sony. This partnership brought about a revolution in headphone aesthetics, introducing bold colors and innovative branding that resonated with consumers globally.
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⚓ About X-Shore
X-Shore is a trailblazer in the marine industry, crafting high-performance electric boats that are revolutionizing boating with their innovative technology and sustainable approach, paving the way for a fossil-free future.
X Shore, often hailed as the 'Tesla of boats,' is a Swedish marine-tech company at the forefront of the electric boating revolution. Founded in 2016 by entrepreneur Konrad Bergström, the company designs and manufactures a range of high-performance electric boats renowned for their near-silent operation, minimal maintenance requirements, and zero exhaust emissions. As a global leader in electric boat technology, X Shore serves customers in North America, Europe, and beyond. By choosing X Shore, customers not only experience a luxurious and exhilarating boating experience but also contribute to a cleaner, healthier ocean for generations to come.
xshore.com/
⚓About The Green Boater (TGB)
TGB seeks to educate boaters about innovative products and proven practices that can help stop all forms of ocean pollution. We connect with manufacturers, experts, influencers, environmentalists and scientists to empower boaters with knowledge to help stop all forms of ocean pollution. 🎯Our goal is to empower one million boaters to change one thing which helps reduce ocean pollution.
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⏰ Timecodes
00:00 Introduction
01:19 Personal Journey
01:55 Brand Soul
02:31 Birth
03:35 Airwalk
04:16 Burton Snowboards
06:50 Environment
07:24 Konrad Bergström
09:00 Tomra
10:25 Yara
14:20 Summary
14:37 Connect
15:27 Close