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JTBD Framework in UX w/ Examples | UXtweak
🐝 FREE sign-up to UXtweak: accounts.uxtweak.com/register
45% of new companies in the US fail within the first 5 years. Often, it happens because businesses overlook the JTBD or Jobs-to-Be-Done framework.
The Jobs to Be Done framework helps understand specific motivations why customers use products. What are they trying to accomplish? How can a specific product help?
By applying the JTBD framework, companies can design solutions that fulfill real customer needs and solve meaningful problems.
📚 Lean more about The JTBD Framework in our article: www.uxtweak.com/jobs-to-be-done/framework/
🧐 Questions about the JTBD framework? Ask us in the comments!
Chapters:
00:00 Why do companies fail? (You'd be surprised!)
00:31 What you'll learn today
00:53 What is the JTBD framework?
02:03 How to identify users' jobs?
03:29 4 principles of the Jobs-to-Be-Done framework
05:00 Let's wrap it up!
มุมมอง: 45

วีดีโอ

Learn UX Storyboarding in 5 Minutes: w/ Steps and Examples | UXtweak
มุมมอง 3821 ชั่วโมงที่ผ่านมา
🐝 FREE sign-up to UXtweak: accounts.uxtweak.com/register UX storyboarding is the process of visualizing your user’s interaction with the product. In a sense, UX storyboards are similar to storyboards in cinematography. But instead of specific shots for a movie, UX storyboards depict how a user utilizes a product. In this video, we are talking about UX storyboarding in detail. We'll look at an e...
User Centered Design w/ Process & Example
มุมมอง 5014 วันที่ผ่านมา
🐝 Try UXtweak for FREE: accounts.uxtweak.com/register Did you know that boosting customer retention by just 5% can increase your profits by 25% to 95%? Good customer retention is achieved with user centered design. UCD places users and their needs at the heart of the design. By following the user centered design principles, you can improve user satisfaction, cut development costs, enhance your ...
Kelly Jura | How user research shaped a brand: a case study | #48
มุมมอง 4514 วันที่ผ่านมา
Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out ...
5 UX Research Tools: Must-Haves for UX Designers
มุมมอง 6621 วันที่ผ่านมา
🐝 Try UXtweak for FREE: accounts.uxtweak.com/register Including UX research in the design process is a must if you want to create user-centered designs, improve conversion rates, and get more returning customers. But what UX research tools to use? In this video, we'll guide you through the most important user experience research tools you should learn to use for effective user feedback collecti...
Kate Towsey | Scaling Research Ops | #47
มุมมอง 3021 วันที่ผ่านมา
Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hea...
UX Secondary (Desk) Research: What It Is & How to Do It
มุมมอง 6021 วันที่ผ่านมา
🐝 Try UXtweak for FREE: accounts.uxtweak.com/register UX secondary research (otherwise known as the UX desk research) is a type of research that you conduct by analyzing already existing data. For example, you use data from previous research activities, industry reports, or case studies. The main advantage of the UX secondary research is that it’s cost and time-effective. 📚 Learn more about sec...
Steve Bromley | The world of games user research | #46
มุมมอง 154หลายเดือนก่อน
Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear...
Sarah Doody | Navigating UX careers | #45
มุมมอง 318หลายเดือนก่อน
Sarah Doody | Navigating UX careers | #45
Noam Segal | Garbage metrics: the case against NPS | #44
มุมมอง 482 หลายเดือนก่อน
Noam Segal | Garbage metrics: the case against NPS | #44
A/B Testing with UXtweak
มุมมอง 1542 หลายเดือนก่อน
A/B Testing with UXtweak
Zsuzsa Kovacs | Hidden Risks of Surveys | #43
มุมมอง 322 หลายเดือนก่อน
Zsuzsa Kovacs | Hidden Risks of Surveys | #43
How to Chain Studies in UXtweak? 4 Easy Steps
มุมมอง 773 หลายเดือนก่อน
How to Chain Studies in UXtweak? 4 Easy Steps
Matt Wallaert | Personas vs. archetypes: why personas might not work | #42
มุมมอง 893 หลายเดือนก่อน
Matt Wallaert | Personas vs. archetypes: why personas might not work | #42
5 Most Important Usability Testing Metrics
มุมมอง 3473 หลายเดือนก่อน
5 Most Important Usability Testing Metrics
How to Use Funnel Technique in Qualitative UX Research?
มุมมอง 1333 หลายเดือนก่อน
How to Use Funnel Technique in Qualitative UX Research?
What is an Empathy Map? + How to create one
มุมมอง 1363 หลายเดือนก่อน
What is an Empathy Map? How to create one
5 Things to Look For in a UX Research Repository
มุมมอง 1073 หลายเดือนก่อน
5 Things to Look For in a UX Research Repository
What is Evaluative UX Research? w/ Methods & Examples
มุมมอง 1653 หลายเดือนก่อน
What is Evaluative UX Research? w/ Methods & Examples
Pamela Escobar | Financial psychology in Mexico with Pamela Escobar | #41
มุมมอง 243 หลายเดือนก่อน
Pamela Escobar | Financial psychology in Mexico with Pamela Escobar | #41
4 Common Types of UX Research Bias & How to Avoid It
มุมมอง 1163 หลายเดือนก่อน
4 Common Types of UX Research Bias & How to Avoid It
4 Tactics to Win Stakeholder Support for UX Research
มุมมอง 1503 หลายเดือนก่อน
4 Tactics to Win Stakeholder Support for UX Research
How to Write a UX Research Report? 5 Tips
มุมมอง 7604 หลายเดือนก่อน
How to Write a UX Research Report? 5 Tips
How to Analyze User Interview Notes? Step-by-Step Process (+ Bonus Tip!)
มุมมอง 2284 หลายเดือนก่อน
How to Analyze User Interview Notes? Step-by-Step Process ( Bonus Tip!)
How to Find Participants for UX Interviews? A Practical Guide
มุมมอง 1544 หลายเดือนก่อน
How to Find Participants for UX Interviews? A Practical Guide
User Interview Questions: How to Ask Correctly?
มุมมอง 3174 หลายเดือนก่อน
User Interview Questions: How to Ask Correctly?
Vitaly Friedman | uxcon special: Designing for Complex UIs and Measuring UX | #40
มุมมอง 804 หลายเดือนก่อน
Vitaly Friedman | uxcon special: Designing for Complex UIs and Measuring UX | #40
How to Take User Interview Notes? + 4 Useful Tips
มุมมอง 2394 หลายเดือนก่อน
How to Take User Interview Notes? 4 Useful Tips
Feyikemi Akinwolemiwa | uxcon special: The Power of Collaborative Research | #39
มุมมอง 364 หลายเดือนก่อน
Feyikemi Akinwolemiwa | uxcon special: The Power of Collaborative Research | #39
UXtweak User Panel - Quality Recruitment for Effective UX Research
มุมมอง 1164 หลายเดือนก่อน
UXtweak User Panel - Quality Recruitment for Effective UX Research

ความคิดเห็น

  • @czheng9227
    @czheng9227 29 วันที่ผ่านมา

    Thanks for the tips. Very helpful!!

  • @zerotoux
    @zerotoux หลายเดือนก่อน

    Woohoo! Thank you UXtweak for having me, Marek for being a great host, and those who asked questions!

  • @tadeadamjak7382
    @tadeadamjak7382 หลายเดือนก่อน

    This was great! Thank you Kevin and UXtweak

  • @由美子玉田
    @由美子玉田 หลายเดือนก่อน

    そのようなビデオ録画を続ける

  • @thimiradk
    @thimiradk หลายเดือนก่อน

    helpful

  • @gfaydark
    @gfaydark หลายเดือนก่อน

    Ux does not happen for startups

  • @neharsultana4457
    @neharsultana4457 หลายเดือนก่อน

    does the video have any sound or is it only to show the steps?

    • @uxtweak
      @uxtweak หลายเดือนก่อน

      @neharsultana4457 hi! In this video, we only show the steps, it doesn't have any sound.

  • @pigfaticecream
    @pigfaticecream หลายเดือนก่อน

    NNgroup Kim's explain about UX / CX on TH-cam made me mad confused , also the NN group TH-cam video comment section was off. This video made me understand a bit better. thank you.

    • @uxtweak
      @uxtweak หลายเดือนก่อน

      Thank you for your feedback! We are very happy our video was helpful.

  • @CristianBase
    @CristianBase 2 หลายเดือนก่อน

    How often and what is the best time to use it during the day?

  • @SahityaKashyap-c5q
    @SahityaKashyap-c5q 2 หลายเดือนก่อน

    very helpful

  • @giordanoflorian6089
    @giordanoflorian6089 2 หลายเดือนก่อน

    is there any way for conducting the A/B prototype test directly on a mobile device? Still using Figma

    • @uxtweak
      @uxtweak หลายเดือนก่อน

      @giordanoflorian6089 thank you for your question. You can run A/B tests on mobile using Figma with our tool, here is the link: www.uxtweak.com/prototype-testing. Just upload your Figma link to the study setup and select "mobile only" or "desktop and mobile" option for the test. Good luck! 🐝

  • @StevePerry-j9n
    @StevePerry-j9n 2 หลายเดือนก่อน

    Disagree. Years ago in theory, it may be used in a more advanced way during criminal investigations but this 5 whys in reality just makes the participant feel really uncomfortable.

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 Want to learn more about service blueprints and how to create a service blueprint diagram? Watch our full video on our channel!

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 What to learn more about creating a good UX persona for your UX research? Watch the full video on our channel

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 We are happy to announce that our full survey report "How to Deal with Stakeholders' Resistance to Research" is OUT! To learn new tips and statistics that can help you secure stakeholders’ buy-in, check out our article: blog.uxtweak.com/how-to-deal-with-stakeholders-resistance-to-research/

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 Let's take a quick look at an example of a service blueprint. If you want to have a more detailed example, watch the full video on our channel. And if you need a service blueprint template, check out our article: blog.uxtweak.com/service-blueprint/

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 How do you visualize points of contact a customer has with a business in an organized and chronological way? You use a service blueprint! To learn how to create a good service blue print, watch the full video on our channel

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 What to learn more about creating a good design brief? Check out our full video on our channel

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 Did you know that card sorting tools can be a great help when it comes to creating an affinity map? Check out the full video on our channel!

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    🐝 Affinity mapping is a technique that helps you organize a large number of ideas or information into related group. Want to learn how to create an affinity map? Check out the full video on our channel

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    User Scenarios are a very useful tool for UX researchers. You can use them alongside empathy and user journey maps, to create UX personas or with user stories to create empathy for the users. Want to learn more? Watch the full video on our channel🐝

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    Touchpoints are various moments of user interaction with a product during each journey phase. By analyzing them you better understand specific actions, feelings and goals users have at each step of the journey. If you want to learn more about Affinity Mapping, check out the full video on our channel!

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    Curious about the difference between user stories and user scenarios? We got you covered. And if you want to learn more, don't miss out on our full video on our channel !

  • @uxtweak
    @uxtweak 2 หลายเดือนก่อน

    Want to learn more about creating a good design brief? Watch the full video on our channel 🐝

  • @StevePerry-j9n
    @StevePerry-j9n 3 หลายเดือนก่อน

    I disagree with most of the advice given here. Feelings and opinions and desires are so low quality, there are many more effective approaches to gain feedback. Clue...don't ask! Watch and then dig.

  • @StevePerry-j9n
    @StevePerry-j9n 3 หลายเดือนก่อน

    I disagree with most of the advice given here. Feelings and opinions and desires are so low quality, there are many more effective approaches to gain feedback. Clue...don't ask! Watch and then dig.

  • @Mangroove-y6h
    @Mangroove-y6h 3 หลายเดือนก่อน

    thank you.....

  • @catalystx4u
    @catalystx4u 3 หลายเดือนก่อน

    nicely explained...appreciate it 🤩🤝🙏 (🤩Looking forward to more...)

  • @marikaalpis9037
    @marikaalpis9037 3 หลายเดือนก่อน

    Hi! Thanks for the video, it is very helpful. Is it possible to combine the user journey map and user flow into one visual? If yes, are there any examples available?

  • @uxtweak
    @uxtweak 3 หลายเดือนก่อน

    Want to learn more tips on creating a good user journey map? Check out our full video about User Journey Maps on our channel! @uxtweak #userresearch #uxresearch #userjourney #uxdesign #ux

  • @uxtweak
    @uxtweak 4 หลายเดือนก่อน

    User Journey Maps are a great way to empathize with users. However, creating one is not always as simple as we’d like. To discover actionable tips on how to create a User Journey Map, check out our full video on our channel 🐝

  • @vedantmahajan4185
    @vedantmahajan4185 4 หลายเดือนก่อน

    background sound is lousy... do something about it. It fits in some parts of video though, but not in entire vid.

  • @aramfree
    @aramfree 4 หลายเดือนก่อน

    you can also dump the data in GPT and say create affinity map out of everything. Double check for result because some info are not accurate (from my experience). Use the newest GPT for the best result.

  • @luisaperez8932
    @luisaperez8932 4 หลายเดือนก่อน

    Thanks for the tutorial. Very helpful. UXtweak offers a free plan for tree testing and card sorting or only a free trial? thanks

  • @memories_catcher6791
    @memories_catcher6791 5 หลายเดือนก่อน

    Thanks for sharing really helpful content

  • @jalynknirk3173
    @jalynknirk3173 5 หลายเดือนก่อน

    The background music is very loud.

    • @uxtweak
      @uxtweak 5 หลายเดือนก่อน

      Jalyn, thanks a lot for your feedback! We will make sure to fix this issue in our future videos.

  • @asmamenai7973
    @asmamenai7973 5 หลายเดือนก่อน

    thank u so much for this video

  • @3dlise
    @3dlise 5 หลายเดือนก่อน

    your music is so loud compared to your voice btw

    • @uxtweak
      @uxtweak 5 หลายเดือนก่อน

      Thanks a lot for your feedback. We'll make sure to fix this in the upcoming videos!

  • @diyadodiya6026
    @diyadodiya6026 5 หลายเดือนก่อน

    you guys are doing good it really helps me to understand this concept keep it up! :)

  • @DimaSofiyuk
    @DimaSofiyuk 6 หลายเดือนก่อน

    Alex, your video on usability testing is an eye-opener! It’s essential for designers to realize that our assumptions often differ from the actual user experience, which is why testing is crucial. I use the free version of Plerdy on my site because it helps me catch usability issues early by monitoring how real users interact with the design, just like the principles you described. Really makes a difference! 👍

  • @parmeshchopra
    @parmeshchopra 6 หลายเดือนก่อน

    This is a very good channel. Surprised not many views here. Good job anyways guys. Keep it up

  • @parmeshchopra
    @parmeshchopra 6 หลายเดือนก่อน

    Well made video. Good production value. Very helpful. Thanks a ton.

  • @Wordskies7
    @Wordskies7 6 หลายเดือนก่อน

    clear and concise. great video, thank you

  • @yumiuyeta6803
    @yumiuyeta6803 7 หลายเดือนก่อน

    The music is too loud

  • @InOrlando
    @InOrlando 7 หลายเดือนก่อน

    I really don't like your brand, lol. I appreciate what you guys are doing, though, and thank you for this video.

  • @uichakir836
    @uichakir836 8 หลายเดือนก่อน

    thanks !

  • @ChayonShaahOfficial
    @ChayonShaahOfficial 8 หลายเดือนก่อน

    Amazing man...

  • @juliens3505
    @juliens3505 8 หลายเดือนก่อน

    The music is ridiculous

  • @coolcatclifford
    @coolcatclifford 9 หลายเดือนก่อน

    Do we use user scenarios or user stories for creating user journey maps?

  • @thequietloud
    @thequietloud 9 หลายเดือนก่อน

    Great video! Just some feedback, maybe eliminate or lower the music while he's talking. Can be distracting, but overall great vid!