This session, led by Jacek Gillispie, focused on strategies for building and maintaining strong relationships with Realtors 🏠, including acquiring new partners and deepening connections with existing ones. Key points included:
Acquiring New Realtor Relationships:
📋 Importance of creating a list of 500 potential Realtors using tools like MMI or My MTAi to widen the net.
🎯 Developing a "Top 20 Realtors to Chase" list, targeting agents with potential or rekindling past relationships.
Maintaining Current Relationships:
📞 Consistent communication (weekly updates, personal connections, attending events).
🌟 Delivering exceptional service and exceeding expectations to build trust and loyalty.
🤝 Developing authentic friendships with Realtors by sharing interests and engaging in life outside of work.
Rekindling Lost Connections:
🙏 Apologizing when necessary and addressing past mistakes honestly.
🎁 Reaching out with value, such as event invites or meaningful gifts, to reignite relationships.
Value Propositions for Realtors:
📈 Offering support through business growth strategies, co-hosting events, or providing buyer referrals.
Tech Tools and Resources:
🖥️ Utilizing MMI, My MTAi, or free tools like Homes.com to identify and engage potential partners.
📂 Incorporating CRM systems like Jungo for effective follow-up and marketing.
The call emphasized persistence 💪, authenticity ❤️, and strategic targeting to build a robust Realtor network and grow business relationships effectively. Participants were encouraged to leverage creativity 💡, ask intentional questions ❓, and focus on long-term partnerships.