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SUMMARY: Tim Ping, David Amigo, and Randy Adams discuss BASF's new eco-product, CathGuard 570 Pro, its benefits for automotive applications, and its potential manufacturing shift to North America. IDEAS: - BASF introduces CathGuard 570 Pro, a high film build eco-product from Germany. - The product is new to the market, with potential first North American use at PowCo 2. - CathGuard 570 Pro offers improved edge protection without sacrificing appearance. - The product represents an evolution from previous high-edge eco-products. - It achieves high film build easily, starting at 40 microns, up to 65 microns. - Unlike the standard 525, 570 Pro maintains smoothness at high film builds. - No equipment changes required for transitioning from 525 to 570 Pro. - The product allows for lower voltage application, potentially extending equipment life. - High film build products sacrifice some throw power for better coverage. - BASF plans to manufacture CathGuard 570 Pro in North America based on demand. - The product targets underbody and engine cradle applications for better edge protection. - CathGuard 570 Pro expected to perform well in cycrosion tests for OEMs. - BASF's full-service approach includes pre-treatment, eco-products, and top coats for automotive. - The introduction of CathGuard 570 Pro is a step towards local manufacturing. INSIGHTS: - Innovation in eco-products like CathGuard 570 Pro addresses specific automotive industry needs. - High film build products balance appearance and functionality for automotive coatings. - Local manufacturing of new products can hinge on successful market adoption. - Edge protection is a critical factor in the longevity of automotive coatings. - The shift towards high film build products reflects evolving automotive industry standards. - BASF's strategy includes comprehensive solutions from pre-treatment to top coats. - The development of eco-products like CathGuard 570 Pro is driven by OEM requirements. - Successful eco-product adoption requires balancing technical and operational considerations. QUOTES: - "CathGuard 570 Pro is the newest generation high film build Eco product out of Germany." - "This would be the first plant in North America to use this version of the product." - "The difference between the standard 570 and the 570 Pro is the added benefit of the extra Edge additive." - "You don't have to change your equipment; you could use the same rectifier capacities." - "High film build works on a different mechanism than High throw power Eco." - "Initially it'll probably be shipped but once we get volume here, we're already gearing up to manufacture here." - "These high build products have better much better Edge protection." - "We should expect Pro to perform no worse than the standard 570." - "BASF is a good company; we offer pre-treatment and more full service pre-treatment Eco." - "The main goal for 570 Pro is targeting the Edge." HABITS: - Regularly exploring new product innovations for industry-specific applications. - Engaging in detailed technical discussions to understand product benefits fully. - Prioritizing product features that meet emerging industry standards and requirements. - Considering operational impacts, like equipment adjustments, when introducing new products. - Focusing on products that offer both performance and aesthetic benefits. - Planning for future manufacturing shifts based on initial market success. - Emphasizing comprehensive solutions that span from pre-treatment to final coatings. - Keeping abreast of OEM testing requirements to guide product development. - Balancing technical advancements with practical application considerations in product design. - Strategizing product introductions to align with broader company capabilities. FACTS: - CathGuard 570 Pro is a high film build eco-product developed by BASF in Germany. - The product is designed for automotive applications, offering improved edge protection. - It represents an evolution from previous generations by maintaining smoothness at high builds. - Achieving high film builds of up to 65 microns without equipment changes is possible. - The product sacrifices some throw power for better coverage and edge protection. - BASF plans to start manufacturing CathGuard 570 Pro in North America based on demand. - The product targets critical automotive parts like underbody and engine cradles for protection. - CathGuard 570 Pro is expected to perform well in cycrosion tests required by OEMs. REFERENCES: - BASF - CathGuard 570 Pro - PowCo 2 - High film build eco-products - Automotive industry coating standards - OEM cycrosion test requirements ONE-SENTENCE TAKEAWAY: CathGuard 570 Pro by BASF innovates in eco-coatings with superior edge protection for automotive applications. RECOMMENDATIONS: - Consider CathGuard 570 Pro for automotive applications requiring high film build. - Evaluate eco-products based on both performance and aesthetic benefits. - Plan for potential equipment adjustments when transitioning to new coatings. - Stay informed about evolving OEM requirements for product development. - Explore comprehensive coating solutions from pre-treatment to top coats. - Assess the operational impact of adopting new products in manufacturing processes. - Prioritize edge protection in automotive coatings for longer-lasting performance. - Monitor market adoption for cues on local manufacturing transitions.