Mesa School of Business
Mesa School of Business
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From 30 Lakhs To 28 CR In Just 3 Years | The d'you Story
In this episode, Shamika Haldipurkar, the founder of d’you, offers an inside look at the complexities of the skincare industry and what it takes to build a brand in a market overwhelmed by information and trends. She shares how d'you is making a difference with thoughtful formulations and transparent messaging, tackling misconceptions around skincare ingredients. From the development of the Hustle serum to navigating the ever-evolving beauty landscape, Shamika talks about the challenges and triumphs of growing a brand that puts education and efficacy at the forefront.
If you're looking for an engaging discussion on entrepreneurship, the skincare industry's future, and how thoughtful leadership can shape the next generation of businesses, this is for you!
Stay tuned for more such conversations, only at Mesa School of Business!
Follow us:
Website: mesaschool.co/
Instagram: mesa.school
LinkedIn: www.linkedin.com/school/mesa-school-of-business/
0:00 Introduction
2:23 Shamika’s Journey
5:37 Funding d’you
7:35 Finding Brand Positioning
9:43 Importance of R&D
11:30 Building a Social Following
13:37 Risk Taking in Innovation
16:29 Building a Brand Voice
20:16 Unit Economics of d’you
#SkincareIndustry #Entrepreneurship #D2CBeauty #BrandBuilding #Leadership #BusinessEducation #DyouSkincare #ShamikaHaldipurkar #VarunLimaye
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ความคิดเห็น

  • @BeingHuman-pl8sm
    @BeingHuman-pl8sm 10 ชั่วโมงที่ผ่านมา

    Ghanta campaign. Muft ka paisa kisi ko nahin chahiye

  • @swaroopakhandekar
    @swaroopakhandekar 10 ชั่วโมงที่ผ่านมา

    Such a great video!

  • @Shrideshmukh-m6o
    @Shrideshmukh-m6o วันที่ผ่านมา

    Madness

  • @PushpPatel832
    @PushpPatel832 วันที่ผ่านมา

    It's the same company who once sponsored Jhonny Sins 🌚☠️

  • @Caharish6866
    @Caharish6866 วันที่ผ่านมา

    That's a crazy idea dude

  • @HitarthPanchal-uk2kb
    @HitarthPanchal-uk2kb วันที่ผ่านมา

    Where do they develop the products? Co-manufacturer? Which city has the highest number of 3rd party manufacturer?

  • @NaveenKumar-er5uc
    @NaveenKumar-er5uc วันที่ผ่านมา

    Very useful insights and information. She was ready to share them honestly 🙂

  • @sangyalchoegyal7297
    @sangyalchoegyal7297 วันที่ผ่านมา

    This guy looks like uniqpoet.

  • @VivekChandra007
    @VivekChandra007 วันที่ผ่านมา

    Crap ROI. Neither he will get “Return” not people “Invested” in him or his product. This is some theatrics on his part which is a failure coz people will forget and “move on” to the next reel/ short/ tweet. People’s Attention span is already running at an ATL.

  • @VivekChandra007
    @VivekChandra007 วันที่ผ่านมา

    Crap ROI. Neither he will get “Return” not people “Invested” in him or his product. This is some theatrics on his part which is a failure coz people will forget and “move on” to the next reel/ short/ tweet. People’s Attention span is already running at an ATL.

  • @NidhiSinha4U
    @NidhiSinha4U 2 วันที่ผ่านมา

    I saw this. But i didn't use his info for purchasing. Muft ki cheezein humein raas nhi ati 😅😊

  • @parneetsabharwal5684
    @parneetsabharwal5684 2 วันที่ผ่านมา

    Great insights!!

  • @dengxaoping5031
    @dengxaoping5031 2 วันที่ผ่านมา

    I will forget him the next morning

  • @shrynsh18
    @shrynsh18 2 วันที่ผ่านมา

    Naice!

  • @bhaveshsuthar4609
    @bhaveshsuthar4609 2 วันที่ผ่านมา

    Bro i messaged him for otp He didn't gave me 😅

  • @babusaheb9997
    @babusaheb9997 2 วันที่ผ่านมา

    Roti me thookna mat

  • @akshitagupta3721
    @akshitagupta3721 2 วันที่ผ่านมา

    Very refreshing thoughts from a D2C founder- amazing insights

  • @aditpatnaik2654
    @aditpatnaik2654 2 วันที่ผ่านมา

    And what are you doing?

  • @rajashreeranpise2622
    @rajashreeranpise2622 3 วันที่ผ่านมา

    Film Industry dekho kaise hai ,kisiko kitna nicha girane ki koshish karoge

  • @manan-543
    @manan-543 3 วันที่ผ่านมา

    Or maybe u should build a great product or service that would sell itself instead of using cheap marketing. That's why indian products never make it in the global market

  • @sahilbatt
    @sahilbatt 3 วันที่ผ่านมา

    That was not a credit card. That was a prepaid debit card, which could be generated and blocked in a single click. So no risk .

  • @tnmyyy
    @tnmyyy 3 วันที่ผ่านมา

    What's boldcare

  • @vgohills11
    @vgohills11 3 วันที่ผ่านมา

    Disruption 👍

  • @bharathkayyar2082
    @bharathkayyar2082 3 วันที่ผ่านมา

    also untaxed gift i guess

  • @Aditya-qx7nf
    @Aditya-qx7nf 4 วันที่ผ่านมา

    Are Akshay is also mentioned in this. He is an amazing business man with net worth in crores

  • @ANURAGSRIVASTAVA-s9s
    @ANURAGSRIVASTAVA-s9s 4 วันที่ผ่านมา

    Abe ye debit card hai ... credit card nahi jo ye video mei jaankaari se raha ki ye credit card hai usko credit mei daudda dauddakar kooto.

  • @sandeeprao22
    @sandeeprao22 4 วันที่ผ่านมา

    How to say you had rich parents without saying you had rich parents.

  • @saadiishere
    @saadiishere 4 วันที่ผ่านมา

    What in its for me " is the truth of everthing working in this obselete wrld!

  • @sirajkhan-bx5zl
    @sirajkhan-bx5zl 4 วันที่ผ่านมา

    and rich....

  • @shrisanidhya
    @shrisanidhya 4 วันที่ผ่านมา

    Like Kamath once said, founders use cheap foreign money to expand their businesses

  • @vinayaravishankar9225
    @vinayaravishankar9225 4 วันที่ผ่านมา

    I think this was an extremely intelligent conversation and I could just tell Shamika has a great grasp on her company. Very insightful! I hope we get more of her!

  • @souravsenapaty4738
    @souravsenapaty4738 4 วันที่ผ่านมา

    Something tells me it wasn't Ranveer singh that caught everyone's eye

    • @AbhinavSrinivasan
      @AbhinavSrinivasan 12 ชั่วโมงที่ผ่านมา

      It was definitely that doctor guy

  • @cs4u579
    @cs4u579 5 วันที่ผ่านมา

    This is proof that how much people are unemployed 😔

  • @MegaPrams
    @MegaPrams 5 วันที่ผ่านมา

    Otp kaha se mila

  • @tusarbehera6359
    @tusarbehera6359 5 วันที่ผ่านมา

    Fake news

  • @hinatandon2064
    @hinatandon2064 5 วันที่ผ่านมา

    For the first time I liked a founder's approach. She honesty told everything that too without any foolishness.

  • @SavageMunde
    @SavageMunde 5 วันที่ผ่านมา

    Is the deal still available.....??

  • @abrarmullan1
    @abrarmullan1 5 วันที่ผ่านมา

    Also having very wealthy courageous investors.

    • @pradhyudh
      @pradhyudh 4 วันที่ผ่านมา

      Five lakhs ,that's all , jewellery shops spend more money on advertisement.

  • @sathwikkuncham
    @sathwikkuncham 5 วันที่ผ่านมา

    Debit card. Not credit card.

  • @rahulvinay2480
    @rahulvinay2480 5 วันที่ผ่านมา

    This video is just an advertisement. 5 lakhs for an Adv. , bro get some sense. Ranveer Singh's fee alone would cost them in crores

  • @VVan595
    @VVan595 5 วันที่ผ่านมา

    Still nobody knows Boldcare

    • @pureprotein55
      @pureprotein55 5 วันที่ผ่านมา

      Right people know about it,you don't know the sharks cause you are still in the shallow waters

    • @lepenseur8242
      @lepenseur8242 5 วันที่ผ่านมา

      ​@@pureprotein55 if only were educated enough.. several species of sharks so swim on shallow waters 😂😂😂😂

    • @trippler5090
      @trippler5090 2 วันที่ผ่านมา

      Now you know😂

  • @aayushshrestha1655
    @aayushshrestha1655 6 วันที่ผ่านมา

    My only doubt, when so many people asking Otp , how will he know which Otp belongs to whom

    • @technbot2847
      @technbot2847 5 วันที่ผ่านมา

      By price and website name

    • @aayushshrestha1655
      @aayushshrestha1655 5 วันที่ผ่านมา

      @@technbot2847 still not manageable, very clumsy. Most people will order either food from Swiggy zomato or some items from Amazon Myntra flipkart. So hundreds of Otp coming in every minutes it’s not possible to find and send the correct otp before it expires

    • @kunalpaltani8534
      @kunalpaltani8534 5 วันที่ผ่านมา

      He mentioned the website and product name and amount with OTP on twitter !! So the person buy it can see it !!! I'm unlucky one who saw his tweet later that day 🥲🥲

    • @MegaPrams
      @MegaPrams 5 วันที่ผ่านมา

      You really think he is going to spend time for this nonsense?

    • @aayushshrestha1655
      @aayushshrestha1655 5 วันที่ผ่านมา

      @@MegaPrams yes he did. He spend 5 lakhs total after which his card was blocked by the bank

  • @truepatriot7355
    @truepatriot7355 6 วันที่ผ่านมา

    What abt the otp

  • @paridhi1405
    @paridhi1405 7 วันที่ผ่านมา

    I wish the podcast was little more longer. Shamika carries such an impressive knowledge about her industry, would absolutely love to hear her more

  • @user-f9u
    @user-f9u 8 วันที่ผ่านมา

    this is so true.

  • @shekhspeare11
    @shekhspeare11 8 วันที่ผ่านมา

    loving this new trend of boostrapped founders, thanks mesa for shedding light on stories like these!

  • @jaspritkaur2967
    @jaspritkaur2967 8 วันที่ผ่านมา

    Insightful journey and content! Well framed, to the point, clear answers.

  • @Anmolkumar-ii8tc
    @Anmolkumar-ii8tc 8 วันที่ผ่านมา

    so inspiring!

  • @SanchiOswal-p7c
    @SanchiOswal-p7c 8 วันที่ผ่านมา

    What a powerful force! Love women-led bootstrapped businesses! 🚀

  • @mynameisanu123
    @mynameisanu123 8 วันที่ผ่านมา

    very insightful! and inspiring :)