rAdvertisingSchool
rAdvertisingSchool
  • 15
  • 58 672
The "Anti-Research" Approach to Advertising | r/Advertising School #204
Before the holiday, we were joined by Maria Vorovich and Holland Martini, co-founders at GoodQues, an "anti-research" agency.
Maria and Holland are brilliant strategists and analysts with impressive backgrounds working in big advertising agencies. In this session of r/Advertising School, we talk shop about starting an agency, breaking into the industry, and how GoodQues is approaching market research totally differently.
Maria and Holland were kind enough to host a class during our first r/Advertising School class, definitely worth the watch: th-cam.com/video/Tm1_yDcRjq8/w-d-xo.html
You can read more about GoodQues on their site: goodques.com/
มุมมอง: 499

วีดีโอ

r/Advertising School #202: Sophie Schweik on her first year working in social
มุมมอง 3403 ปีที่แล้ว
Sorry for the weird recording format! That'll be fixed next video! Sophie Schweik is a social strategist at [An Internet Reference], where she helps build best-in-class social campaigns for major brands. Sophie reflects on her first year working in social media marketing, and the r/Advertising Community discusses a range of social trends for brands including Duolingo's TikTok blow-up, Grindr's ...
Gaming Industry Marketing & Advertising with Marie Kare | r/Advertising School #201
มุมมอง 2953 ปีที่แล้ว
In this session of r/Advertising School, Marie Kare shares her experience as a lead on Reddit's Creative Strategy team and her current role as Reddit's Sr. Marketing Lead. We discuss what it's like to work in the gaming industry, Berries and Cream TikTok trend (and Starburst activation), the connection between affiliate partner programs and influencer strategies, Emily Zugay's TikTok logo spoof...
Social Media Creative 101 with Joseph Day -- r/Advertising School #112
มุมมอง 1.7K4 ปีที่แล้ว
Great social media marketing isn't just about telling a great story. It requires brands to behave in ways that align with their stated values. Joseph Day is an Associate Strategy Director at Gray, and in this session of r/Advertising School, Joseph shares insights into brand archetypes, finding brand muses, and how best-in-class brands think through their social strategies. If you have particip...
Connecting Data and Strategy with Maria Vorovich & Holland Martini -- r/Advertising School #111
มุมมอง 1.4K4 ปีที่แล้ว
Too often, the advertising strategy process separates data-driven thinkers from the insight-finding and creative briefing processes. Maria Vorovich and Holland Martini started their strategic consultancy, GoodQues, with a plan to break down that barrier. Their empathy-driven approach to building strategy informed by genuine, data-based insight gives this session of r/Advertising School a truly ...
Insights into Public Relations for Beginners with Gia Vecchio -- r/Advertising School #109
มุมมอง 5364 ปีที่แล้ว
Public Relations is way more than just PR. Great Public Relations professionals have expertise far beyond writing pitch emails, and understanding the complex media landscape is key to attracting great press (and navigating negative press). Gia Vecchio, founder of Foxglove Communications and former Director of Activation at 160over90, shares her experience working in large agencies, small agenci...
Introduction to Copywriting in Ad Agencies with Brendan Quinn -- r/Advertising School #109
มุมมอง 4K4 ปีที่แล้ว
Great copywriting is about celebrating genuine human insights, and expressing ideas and stories in ways that compel audiences. Brendan Quinn started his career as a copywriter before serving as 160 over 90's Group Creative Director and eventually starting his own agency called Truth & Consequences. In this session, he shares insight from throughout his career writing copy, freelancing, and lead...
The Value of the Human Insight in Media Strategy with Jonathan Henning -- r/Advertising School #108
มุมมอง 8914 ปีที่แล้ว
Conversation about creativity in advertising often remains exclusively focused on creative output the films we make, the billboards we produce, and so on. But creativity is equally important in thinking about where and when to show an ad to someone in our target audience. Jonathan Henning, former strategy director at Wieden Kennedy and R/GA, shares his insights into what makes a great media str...
7 Principles of Brand Building with Sam Bergen -- r/Advertising School #107
มุมมอง 1.2K4 ปีที่แล้ว
Brand building is more art than science even for scientific companies like Tesla. A brand is more than a logo or an ad or a piece of social content. It's the accumulation of all of an entity's touchpoints with their prospective customers. In this session, Sam Bergen delivers 7 principles of brand building from his experience leading creative departments across Omnicom agencies and at his curren...
Film Direction 101 with Win Bates -- r/Advertising School #106
มุมมอง 8514 ปีที่แล้ว
Who writes a TV script? When does casting actually happen? What do you do if it rains ALL DAY on your only day to shoot...? Win Bates is a director at Tool and has won just about every advertising award there is to win. In this session of r/Advertising School, Win shares his experience working in both large agencies and major production houses. To learn more about r/Advertising School, feel fre...
How to think like an Art Director with Maria Lee -- r/Advertising School #105
มุมมอง 33K4 ปีที่แล้ว
Art Direction is a fundamental creative discipline in advertising, and it's one that often goes misunderstood by those outside the role. Art Directors aren't necessarily designers (although those career paths can intersect). Learn from Maria Lee, Associate Creative Director at Goodby Silverstein, about how Art Directors think. what they look for in portfolios, and how they make decisions. To le...
Design as a Way of Seeing with Han Lin -- r/Advertising School #104
มุมมอง 1.6K4 ปีที่แล้ว
Design may feel like personal taste or loose aesthetic, but great design communicates ideas visually in ways that infuse work with meaning. This week in r/Advertising School, learn from Han Lin, an Executive Design Director at Grey, as he teaches us about basic typography and his process for arriving at a finished typographical aesthetic. To learn more about r/Advertising School, feel free to v...
What Makes a Great Account Manager with Maggie Insogna -- r/Advertising School #103
มุมมอง 3.3K4 ปีที่แล้ว
Account Managers are the paper pushers of the advertising world... right? Nope. Great account management means helping creative teams understand client asks, and helping clients parse creative conversations. Hear from Maggie Insogna, partner at Truth & Consequences and ad exec with experience in large agencies, small agencies, and client-side marketing about what account management really is an...
Intro to Production with Danielle Gurley -- r/Advertising School #102
มุมมอง 3.1K4 ปีที่แล้ว
What do producers do? How do production companies work with advertising agencies? How do producers choose which production houses and directors to work with? Danielle Gurley, former Executive Producer at TBWA and with experience at Facebook Oculus, Energy BBDO, and a slew of other recognizable brands, shares her knowledge on what makes for a great producer and how to break into the production s...
Portfolio and Resume Building in Advertising with Jim Walls -- r/Advertising School #101
มุมมอง 6K4 ปีที่แล้ว
Portfolio and Resume Building in Advertising with Jim Walls r/Advertising School #101

ความคิดเห็น

  • @silviggi
    @silviggi 3 หลายเดือนก่อน

    Her advice of being selfish, aggressive and loud is very toxic and is contributing to the toxicity of the creative industry. Creativity should be about being collaborative and empathic. Really disappointing advice coming from someone in a leadership position, that people can see as a role model.

  • @ruciokas
    @ruciokas ปีที่แล้ว

    Viva la vulva is a good example? No need to explain more. Thank you, I'm - out...

  • @zainlodhi3258
    @zainlodhi3258 ปีที่แล้ว

    ummmm ummmm ummmm aahhhhhh it was so annoying

  • @masgan991
    @masgan991 ปีที่แล้ว

    need more content like this...

  • @maniidotcalm
    @maniidotcalm ปีที่แล้ว

    I’m so excited to be in school again!

  • @_understatedd
    @_understatedd ปีที่แล้ว

    I'm currently in my shifting era; moving from finance to advertising just with the online material. Been obsessed and inquisitive about advertising and art direction. This is a blessing! Thank you so much

  • @iH1Q
    @iH1Q ปีที่แล้ว

    so much thank to you, it's a brilliant artflow ❤‍🔥

  • @ElonCrust1234
    @ElonCrust1234 2 ปีที่แล้ว

    Love the fact you suggest up to 3 days for a mood board, so true but such a privilege of time ❤

  • @georgebuliba9481
    @georgebuliba9481 2 ปีที่แล้ว

    This is so inspiring, Thank you Maria

  • @Jeremysbox
    @Jeremysbox 2 ปีที่แล้ว

    Soooo good!! Thank you Win and team :) Very helpful guys.

  • @Jeremysbox
    @Jeremysbox 2 ปีที่แล้ว

    This was sooooo helpful and insightful! Thank you Maria and team :)

  • @korasproductions
    @korasproductions 2 ปีที่แล้ว

    Going to Humber in the Fall for a postgrad in Copywriting/Art Direction. Thanks for sharing !

  • @heatherpermitting
    @heatherpermitting 2 ปีที่แล้ว

    Thanks so much for this!!!

  • @IncandescentLightbulb
    @IncandescentLightbulb 2 ปีที่แล้ว

    I commented too soon on this. The more I listen, the more I feel so understood as a copywriter. No matter how much I may complain about it sometimes, I truly can't see myself doing anything else for a living! ☺️✏️❤️

  • @IncandescentLightbulb
    @IncandescentLightbulb 2 ปีที่แล้ว

    The topic around 23:30 regarding the acquisition definitely hits for me. I'm currently going through this at my marketing job which I loved that it was a small company... and the uncertainty of staying until I'm not growing anymore. Because the acquisition and who controls what is still unclear at this time, I'm not sure which point I'm at but it's very nice to hear this is a normal thing to feel, especially in the copywriting space.

  • @Ad-Adderall
    @Ad-Adderall 2 ปีที่แล้ว

    Is this rad school host the same guy who wrote the book behind him, the hidden psychology of social networks??

  • @apiromsamer1950
    @apiromsamer1950 2 ปีที่แล้ว

    THIS IS SO INSIGHTFUL! THANK YOU!!

  • @thuprmnd0008
    @thuprmnd0008 2 ปีที่แล้ว

    Lovely channel,thank you for all this value

  • @tomiateague
    @tomiateague 3 ปีที่แล้ว

    Love love this. I’m about to enter the world of advertising as a Junior AD in the next few weeks after graduation and this was so inspiring/motivating to watch.

  • @Kkitaji
    @Kkitaji 3 ปีที่แล้ว

    I have it!

  • @sinenhlanhlachauke2218
    @sinenhlanhlachauke2218 3 ปีที่แล้ว

    Amazing Talk 🥺

  • @rarepleasures8117
    @rarepleasures8117 3 ปีที่แล้ว

    So insightful. Questions at the end were the best part for me

  • @devmankar4580
    @devmankar4580 3 ปีที่แล้ว

    This is BEST ❤️

  • @brandonwu765
    @brandonwu765 3 ปีที่แล้ว

    😍❤️ this helped me a lot and helped me get a job (eventually). Glad to see this continue

  • @jesusaraujoc
    @jesusaraujoc 3 ปีที่แล้ว

    This is GOLD! Thank you so much👏🏽

  • @gustavorio329
    @gustavorio329 3 ปีที่แล้ว

    Wow what a rich interview, thank you!

  • @thewindmillcreative7232
    @thewindmillcreative7232 3 ปีที่แล้ว

    Loved this, invaluable insights. I love the format on the Advertising school idea, really unmatched on TH-cam rn.

  • @poorvachavan957
    @poorvachavan957 3 ปีที่แล้ว

    Hello. I understand that the course is over. But is there still a chance to get my queries answered?

  • @VR-99
    @VR-99 3 ปีที่แล้ว

    Hello! First off let me put it out here that these videos have been super helpful to me during the lockdown. Mad props to the team that managed to put this entire course. I was wondering if we could get access to the presentations that are provided in the video. Thanks!

  • @tylerfukuda
    @tylerfukuda 4 ปีที่แล้ว

    Can we get access to this treatment/deck?

  • @judd3649
    @judd3649 4 ปีที่แล้ว

    Enjoyed this very much! Super valuable. Thank you for posting this.

  • @بالكوم.كوم
    @بالكوم.كوم 4 ปีที่แล้ว

    It's always sad thing to see the last episode of the the show you love but here you it's show you love about things you love :(

  • @azziemarrie7457
    @azziemarrie7457 4 ปีที่แล้ว

    what does she mean by dot starter?

  • @بالكوم.كوم
    @بالكوم.كوم 4 ปีที่แล้ว

    First time to be the first one who press like on a video firstly

  • @Kkitaji
    @Kkitaji 4 ปีที่แล้ว

    Thanks, Brendan! As an aspiring copywriter, that just graduated, this was an excellent presentation. Your personal story and introduction was spot on, and the positive motivation to keep pushing for my first copywriting job. Good luck with Truth&Consequences. I’m pulling for you all!

  • @aleksandermikeson8077
    @aleksandermikeson8077 4 ปีที่แล้ว

    Much appreciated! Loved the talk! Keep it up Quinn and the mind's at /r/advertising! :D

  • @edwardjemes3848
    @edwardjemes3848 4 ปีที่แล้ว

    Thank you Brendan for your lecture! As an aspiring copywriter, I’ve been waiting for this lecture for ages...like waiting for a good Jaws sequel movie!

  • @simshing
    @simshing 4 ปีที่แล้ว

    Loved this session! Thank you all.

  • @berthunteri
    @berthunteri 4 ปีที่แล้ว

    I discovered this channel recently, is it too late to start completing the assignments ?

    • @radvertisingschool5620
      @radvertisingschool5620 4 ปีที่แล้ว

      not at all! check out www.reddit.com/r/advertising for the latest assignments. you can also search for "r/advertising school" to see all previous assignments and posts about the sessions.

  • @بالكوم.كوم
    @بالكوم.كوم 4 ปีที่แล้ว

    Nice and great and fantastic

  • @tethadam6444
    @tethadam6444 4 ปีที่แล้ว

    This was a fantastic lesson. Fun and insightful. Huge thanks to Han Lin for this!

  • @ShubhamMazumdar
    @ShubhamMazumdar 4 ปีที่แล้ว

    For someone who has never been advertising school, thank you for doing this.

  • @stefanysanchez2874
    @stefanysanchez2874 4 ปีที่แล้ว

    This is glorious, I've been looking for "advertising campaign management" for a while now, and I think this has helped. Ever heard of - Dylantan Trackify Taboparesis - (do a search on google ) ? Ive heard some amazing things about it and my m8 got cool success with it.

  • @TaineBuchan
    @TaineBuchan 4 ปีที่แล้ว

    Cheers another killer class

  • @CipherKilledit
    @CipherKilledit 4 ปีที่แล้ว

    Tight! Killed it!

  • @jodiemarie3222
    @jodiemarie3222 4 ปีที่แล้ว

    I wasn’t chosen as a student 😢 but I’m grateful that the lessons are uploaded!! THANKS r/Advertising

  • @7urtIe
    @7urtIe 4 ปีที่แล้ว

    another great class

  • @brentonburns8890
    @brentonburns8890 4 ปีที่แล้ว

    This was super insightful, learned a few things and took out what I can do to improve my own portfolio and CV. Thank you!

  • @ampairecollins1970
    @ampairecollins1970 4 ปีที่แล้ว

    Nice presentation, but please always go straight to the main presentation and we can have the announcements at the end. Thanks

  • @anniecoleman2971
    @anniecoleman2971 4 ปีที่แล้ว

    This was a perfect first project! Can't wait for today's lecture.