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StrategyKiln
United States
เข้าร่วมเมื่อ 22 มิ.ย. 2021
Welcome to Strategy Kiln: the place strategic thinking and strategic concepts get broken down and recrafted in ways that make practical sense. Check us out at strategykiln.com for loads of free templates and great content.
About the Guy in the Video
Adam Fischer is a marketer with over ten years of experience in brand management and digital marketing. He’s challenged assumptions and taken bold moves to drive growth in roles at small businesses like Dogeared Jewelry and multi-billion-dollar companies like Nature Made Vitamins and CVS Health. His B.S. in philosophy from Northeastern University helps him ask questions that get to the heart of business issues. His M.B.A. in marketing from the Thunderbird School of Global Management at ASU helps him think strategically about driving brands and growth. www.linkedin.com/in/adamfischerri/
About the Guy in the Video
Adam Fischer is a marketer with over ten years of experience in brand management and digital marketing. He’s challenged assumptions and taken bold moves to drive growth in roles at small businesses like Dogeared Jewelry and multi-billion-dollar companies like Nature Made Vitamins and CVS Health. His B.S. in philosophy from Northeastern University helps him ask questions that get to the heart of business issues. His M.B.A. in marketing from the Thunderbird School of Global Management at ASU helps him think strategically about driving brands and growth. www.linkedin.com/in/adamfischerri/
Leading Through Change: How to Start and End a Project Successfully
A practical slide visual to keep confidence high during the EMOTIONAL MOOD SWINGS of change. 😀 😂 😅 😣 😍 HAPPY FRAMEWORK FRIDAY! 📚 I share tips on how to allay the emotional downswing after you announce a project or plan. Over communicating, consistent visibility to challenges/opportunities, and small wins are critical to keeping hope and confidence high.
มุมมอง: 87
วีดีโอ
GOST Strategic Planning Framework: Part 2
มุมมอง 6K2 ปีที่แล้ว
The second part of the GOST examination using Amazon as an example.
SWOT Fusion Matrix: Better Strategic Planning with TOWS Analysis (SWOT Part 2)
มุมมอง 8K3 ปีที่แล้ว
What is a TOWS analysis? TOWS is an advanced tool designed to create strategic insight that focuses on leveraging external insights to build strategies for the future. A standard SWOT is best for collecting dust, and lacks actionable next steps. The TOWS, or SWOT Fusion Matrix, brings more analytical rigor to your SWOT so you can expose the reality of your situation, see where you have the capa...
Modern SWOT Analysis Example with Amazon and Wal Mart (SWOT Part 1 of 2)
มุมมอง 6K3 ปีที่แล้ว
Want to learn how to do a SWOT analysis for better strategic planning? Check out our NEW STORY FORMAT APPROACH. Use our modern approach to SWOT analysis by taking the standard Strengths, Weaknesses, Opportunities, and Threats and putting them into a story format. The standard SWOT Analysis has major limitations - it's internally focused and typically doesn't create the business insights need to...
GOST Strategic Planning Framework: Part 1. Definitions and Strategies vs. Tactics example.
มุมมอง 4.4K3 ปีที่แล้ว
How do I build out the structure of my strategy? Here you'll learn the GOST framework for bringing Goals, Objectives, Strategies, and Tactics together. In Part 1 of this two part series, we explore what each of these components are and how the work together in theory and practice. We provide an in depth strategies vs. tactics example that will make the distinction clearer than ever before. Once...
Blue Ocean Strategy Simplified
มุมมอง 10K3 ปีที่แล้ว
An in depth Blue Ocean strategy example featuring Tesla. We'll give you a high level summary and discuss principles like blue vs. red oceans, uncontested market space and give you an AWESOME strategy canvas example. You can download the strategy canvas template and slides (including the four action framework) over at www.StrategyKiln.com. Let's make the competition irrelevant! 0:00 Intro 0:54 R...
How to Apply Strategic Thinking
มุมมอง 7K3 ปีที่แล้ว
Are you still in the dark about what it means to be a strategic thinker? That's why we're handing over a framework for strategic thinking, on one page, so you can finally get it. Strategic thinking in business is perhaps the most crucial skill a leader and manager can have. But let's admit it, we can all do better. It may sound amorphous, but thinking about thinking is critical here. Download t...
I liked it. Thanks for sharing.
Glad you enjoyed it!
You were right about the 2024/25 Tesla
nice
I like wide cars like Toyota Land Cruiser... Fuck Tesla and Elon Musk with his sucks.
Wow❤
Thank you for your comment. Appreciate your support.
Great content !!💯 I love strategy content. It's something I'm learning.
Make your videos downloadable! I want to view it offline 😢😢.
I'm not sure that's something I have control over it. I would love to make it downloadable - but I believe you need TH-cam premium. Do you have it?
Nope. I download other videos just fine. It's okay. Will watch it and take notes.
05:31 Do you think we can say the general how is a value proposition to the user segment (where)?
That's a deep question and a good one. The value proposition is how you deliver value overall, and it should be the general "how" for the way you deliver overaching corporate goals. Strategies and tactics, as elements of how you deliver your value proposition, should ladder up to it in a dimensionalized way.
Nice
Nice
Nice
Absolutely perfect
Thank you! Glad you enjoyed it.
Great content, do you find this process takes significantly longer than the tradition approach to SWOT?
I'm glad you enjoyed the video! There is a little more work you need to do up front for this, but the act of developing the story provides extra clarity and really elevates the analysis. It becomes more sharable and provides a quick synthesis that can be more engaging for those not interested in all the dirty work. Thanks!