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Exit Five
United States
āđāļāđāļēāļĢāđāļ§āļĄāđāļĄāļ·āđāļ 19 āļ.āļ. 2023
The #1 Community for B2B Marketers ðĪ
Exit Five has become one of the top resources for B2B marketing pros looking for a sounding board outside of work.
You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies.
Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are.
Exit Five has become one of the top resources for B2B marketing pros looking for a sounding board outside of work.
You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies.
Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are.
How To Measure Your Marketing Efforts
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution.
Pranav covers:
- Why attribution models like first-touch and last-touch are outdated
- How to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.
- How to present marketing's value to the CFO and CEO
Timestamps
(00:00) - - Intro to Pranav
(06:01) - - Marketing IS Measurable
(06:44) - - What Does Attribution Mean?
(09:59) - - Do Search Ads Drive Incremental Sales?
(11:16) - - How To Find Cause From Search, Impression, Click, Conversion
(13:09) - - Googleâs Conversion Lift
(14:36) - - Do Social Ads Drive Incremental Sales?
(16:02) - - Tracking Demo Bookings vs. LinkedIn Impressions
(18:17) - - Do Emails Drive Incremental Sales?
(20:47) - - Do Podcasts Drive Incremental Sales?
(23:59) - - Do Billboards Drive Incremental Sales?
(26:23) - - How Do You Measure Brand?
(31:18) - - Why You Should Experiment to Understand Attribution
(33:28) - - The Long Term Impact of Brand Equity
(35:13) - - How to Measure the Impact of Videos and LinkedIn
(36:26) - - Impressions vs Results
(39:36) - - Impressions vs Demos
(43:33) - - Wrap Up
Pranav covers:
- Why attribution models like first-touch and last-touch are outdated
- How to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.
- How to present marketing's value to the CFO and CEO
Timestamps
(00:00) - - Intro to Pranav
(06:01) - - Marketing IS Measurable
(06:44) - - What Does Attribution Mean?
(09:59) - - Do Search Ads Drive Incremental Sales?
(11:16) - - How To Find Cause From Search, Impression, Click, Conversion
(13:09) - - Googleâs Conversion Lift
(14:36) - - Do Social Ads Drive Incremental Sales?
(16:02) - - Tracking Demo Bookings vs. LinkedIn Impressions
(18:17) - - Do Emails Drive Incremental Sales?
(20:47) - - Do Podcasts Drive Incremental Sales?
(23:59) - - Do Billboards Drive Incremental Sales?
(26:23) - - How Do You Measure Brand?
(31:18) - - Why You Should Experiment to Understand Attribution
(33:28) - - The Long Term Impact of Brand Equity
(35:13) - - How to Measure the Impact of Videos and LinkedIn
(36:26) - - Impressions vs Results
(39:36) - - Impressions vs Demos
(43:33) - - Wrap Up
āļĄāļļāļĄāļĄāļāļ: 13
āļ§āļĩāļāļĩāđāļ
Doing Marketing in a Sales-Led Organization
āļĄāļļāļĄāļĄāļāļ 507 āļāļąāđāļ§āđāļĄāļāļāļĩāđāļāđāļēāļāļĄāļē
In this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies sheâs used to drive growth in sales-led organizations. Dave and Taylor cover: How Champify drives awareness through events...
Where Product Marketing Fits in B2B
āļĄāļļāļĄāļĄāļāļ 2316 āļāļąāđāļ§āđāļĄāļāļāļĩāđāļāđāļēāļāļĄāļē
In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Daveâs journey in B2B marketing-from marketing manager to CMO-hosting a podcast for B2B marketing, and organizing Exit Fiveâs first-ever i...
What Makes a Great CMO/VP in B2B Marketing
āļĄāļļāļĄāļĄāļāļ 56āļ§āļąāļāļāļĩāđāļāđāļēāļāļĄāļē
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dave hosts a marketing leadership panel with Peter Mahoney, CCO of GoTo, Tara Robertson, CMO at Bitly, and Amrita Mathur, Head of Marketing at Zapier. These marketing leaders open up about their experiences and share actionable advice to help you lead, manage, and set goals for your marketi...
Why Marketers Need Great RevOps Partners
āļĄāļļāļĄāļĄāļāļ 6114 āļ§āļąāļāļāļĩāđāļāđāļēāļāļĄāļē
In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: - How to build alignment between sales, marketing, and ops - Why early-stage comp...
How Storylane Grew Organic Traffic 10x Through SEO in 6 Months
āļĄāļļāļĄāļĄāļāļ 50214 āļ§āļąāļāļāļĩāđāļāđāļēāļāļĄāļē
How Storylane Grew Organic Traffic 10x Through SEO in 6 Months
We audited 40 B2B Landing Pages - Hereâs What Stood Out
āļĄāļļāļĄāļĄāļāļ 9621 āļ§āļąāļāļāļĩāđāļāđāļēāļāļĄāļē
We audited 40 B2B Landing Pages - Hereâs What Stood Out
How to Get Sales on Board with Your Marketing Content
āļĄāļļāļĄāļĄāļāļ 6521 āļ§āļąāļāļāļĩāđāļāđāļēāļāļĄāļē
How to Get Sales on Board with Your Marketing Content
Building a Strong Brand, Embracing AI, and Leading a Marketing Team
āļĄāļļāļĄāļĄāļāļ 83āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Building a Strong Brand, Embracing AI, and Leading a Marketing Team
How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO
āļĄāļļāļĄāļĄāļāļ 257āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO
How to Be Great at Marketing Without Being a Subject Matter Expert
āļĄāļļāļĄāļĄāļāļ 124āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
How to Be Great at Marketing Without Being a Subject Matter Expert
Startup Brand Building
āļĄāļļāļĄāļĄāļāļ 60āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Startup Brand Building
B2B Website Teardown
āļĄāļļāļĄāļĄāļāļ 101āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
B2B Website Teardown
Improving B2B Buying Experiences with Interactive Demos
āļĄāļļāļĄāļĄāļāļ 35āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Improving B2B Buying Experiences with Interactive Demos
Drive 2024 Recap (Our First In-Person Event)
āļĄāļļāļĄāļĄāļāļ 33āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Drive 2024 Recap (Our First In-Person Event)
Enterprise Pipeline Growth and Channel Optimization Strategies
āļĄāļļāļĄāļĄāļāļ 127āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Enterprise Pipeline Growth and Channel Optimization Strategies
Leveraging Partnerships to Drive Influence and Revenue
āļĄāļļāļĄāļĄāļāļ 42āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Leveraging Partnerships to Drive Influence and Revenue
Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team
āļĄāļļāļĄāļĄāļāļ 1052 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team
Building a Brand Strategy and Content Goldmine
āļĄāļļāļĄāļĄāļāļ 1372 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Building a Brand Strategy and Content Goldmine
How to Grow Your B2B Brand on LinkedIn
āļĄāļļāļĄāļĄāļāļ 1702 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
How to Grow Your B2B Brand on LinkedIn
How Marketers Can Be Better Partners with Sales
āļĄāļļāļĄāļĄāļāļ 1312 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
How Marketers Can Be Better Partners with Sales
Behind the Scenes of Our Content Strategy at Exit Five
āļĄāļļāļĄāļĄāļāļ 892 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Behind the Scenes of Our Content Strategy at Exit Five
How to Make Instagram Work for B2B
āļĄāļļāļĄāļĄāļāļ 822 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
How to Make Instagram Work for B2B
Email Marketing Teardown: Best Practices in 2024
āļĄāļļāļĄāļĄāļāļ 2872 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Email Marketing Teardown: Best Practices in 2024
Behind the Scenes of Monday.comâs Content Strategy
āļĄāļļāļĄāļĄāļāļ 1142 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Behind the Scenes of Monday.comâs Content Strategy
How to Create Data-Driven Content to Build Trust and Stand Out
āļĄāļļāļĄāļĄāļāļ 772 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
How to Create Data-Driven Content to Build Trust and Stand Out
Why Better Marketing Starts With Sales
āļĄāļļāļĄāļĄāļāļ 6263 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Why Better Marketing Starts With Sales
Behind The Scenes of a Successful B2B Product Launch
āļĄāļļāļĄāļĄāļāļ 1503 āļŦāļĨāļēāļĒāđāļāļ·āļāļāļāđāļāļ
Behind The Scenes of a Successful B2B Product Launch
Im a sales rep at a franchise company. This conversation while I didnât fully understand all of it has opened my mind to learning more. I will read your book and watch some more of these. Thanks.
This is soooooo good!
thank you! :) Madhav is great...
bring more how to run a marketing agency stuff...
Hi Dave! Quick question: does Exit Five community replaces or provides the same content that used to be available at DGMG University? I began following you and digging at all your content recently and I think that DGMG its the right thing for me to go to for, but I can't find it now. I know there is an B2B Accelerator going on right now, but I've become aware too late! Looking forward hearing back and regards from Colombia!! ð
hi there - yes, we've taken all of the content we created for those back then and it all is inside Exit Five now
Is it costly to advertise to your connections on your personal LinkedIn?
So you can actually retarget your your personal connections using ads?
Dave, on my way to write you a 1-star review. Great episode.
LOL thank you
Really enjoyed this episode. Loved the humor and the insights. Tons of gems about the Sales-Marketing relationship.
First!
My LI posts popped off pre 2024. 1,000+ likes in many of my posts. In the last few months, my posts have beeen tanking from a vanity metric perspective. 20-40-60 likes. 1 thought is, I've redone my headline to position myself around SMB sales VS all SaaS sales Maybe LI now has to learn my style / audience now?
Thanks so much for having me on!
Great to have you Tommy!
Delegation has unlocked your energy and therefore unleashed massive potential in the business. Amazing stuff Dave!!
thank you!
Great podcast! Got some really good nuggets from this one.
Glad to hear it! Thanks for listening.
Honestly I read the from name before the sl
The real gold gem of this video is from 22:00 The number of leads that come through is very low for SMBs!
great episode guys !
Glad you enjoyed it :)
Beautiful and very insightful, thank you Exit Five for the quality content !
Thanks for watching!
I liked the entire conversation. Thank you for mentioning the books. I too believe that we must think in terms of advertising when we write copy. It's been working for me because I came from a media company to a B2B SaaS company and I'm trying to change the mindset of creating lead magnets that will help in nurturing if you frequent it.
Couldn't you make the argument that the people living farther away from the beach will be a better fit for the One Club Greg is talking about ?Because they dont have access to it whenever they want, they'd be a perfect fit.
Great discussion! How about when a new founder is hesitant about posting about the business on LinkedIn because they still have their day job which is tied to their LinkedIn profile and also their new business is unrelated to their 9-5 which means wrong audience. What then?
Great session thanks guys. Really useful.
Our pleasure!
Hi
ello
Didnât he just basically say I know nothing but Iâm a good snoop?
Audio is borked throughout
whoopsie
There's a bit of audio feedback when John comes on.
bit??
thanks for flagging
Such a fun one!
agreed!
"How do you nurture the 99% of people who visit your website, but don't convert?" I love this question. My take on it: - Some of those people won't be your ICP. You can ignore them - Of those who ARE your ICP, the vast majority won't be in a position to buy. So what did they come looking for? - Information? (Answering: "What" questions) - Education? (Answering "How" questions) - Entertainment? (They may have seen something entertaining, and they're curious) - and so on. - I would go deep on the problems your ICP are experiencing - and say the quiet parts out loud. - Evangelize the problem. - I would then start to create mini-courses, that they can subscribe to (for free), to get solutions to each of the top problems. - These are solutions that would help them, without a need to buy your product or service - This helps you earn the right to start a relationship with them - You could also offer periodic and on-demand webinars (which also enter you into a relationship) - Or offer a newsletter subscription (as suggested by Dave) But I'd be careful about tricking them into giving you their email address, just so you can inundate them with unrequested emails. That's called spam. Ultimately - you'd like to earn the right to influence, and learn from, your audience. Stop trying to do the bare minimum, to enter that relationship. Do the most. (Not in volume, but in quality and depth of relationship.)
Good stuff with conference but received way too many eamils I did know who emailing next ; Dav, Dan Matt way too many people ;)
sorry about that!
It better be off exit five or we riot ð
hahah
Never been to Vermont, but this is tempting!
Very excited! Looking to pull the ticket trigger this week.
FINALLY some non-SaaS focus!
The real use of AI is always to help the person, never replace it, great talk you guys made here
Thank you!!
It was awesome hearing about what it takes to drive AI adoption at a large company. Totally agree about the value of using a tool that can help with both prompt engineering and functional expertise. It's exciting that, for example, a product marketer can now draft content marketing pieces.
Glad you liked it!
I learned a TON from listening to Pete's story. Thank you for interviewing him and thank you for sharing, Peter! I have great respect for your approach to leading teams! Not easy!
Glad you enjoyed it!
This episode is full of great insights! They discuss LinkedIn strategies, CEO profiles, marketing specialization, and the role of money in career happiness. Plus, they're taking questions from the community for future episodes. If you're interested in marketing and career growth, definitely check it out! ðð
Love the informal style here. Great to get to know Tim better.
Glad you liked it!
Promo sm
in which way?
What software do you use to record these podcasts?
Zencastr :)
Promo-SM ð
from who?
Thanks for having me! ðĨ
Is it just me or is her hair greasy asf
No one likes webinars
no one likes *boring* webinars