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Exit Five
United States
āđāļāđāļēāļĢāđāļ§āļĄāđāļĄāļ·āđāļ 19 āļ.āļ. 2023
The #1 Community for B2B Marketers ðĪ
Exit Five has become one of the top resources for B2B marketing pros looking for a sounding board outside of work.
You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies.
Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are.
Exit Five has become one of the top resources for B2B marketing pros looking for a sounding board outside of work.
You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies.
Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are.
Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow
In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflowâs first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.
Dave and Michael cover:
- How Everflow turns happy customers into referral partners
- What itâs like to be a first-time marketing leader
- Building a marketing function from scratch
Timestamps
(00:00) - - Introduction to Michael
(06:28) - - Michaelâs journey to marketing leadership
(11:15) - - Understanding company growth before developing your strategy
(14:19) - - Turning happy customers into referrals
(18:24) - - Scaling a successful team
(25:35) - - Referrals vs. paid ads
(29:52) - - Organic vs. paid strategies
(32:19) - - Growing organically and spreading through word-of-mouth
(34:05) - - Finding complementary business partnerships
(40:18) - - Enhancing content creation
(43:18) - - Delegation and accountability in a strong team
(44:17) - - Strategizing for growth
(47:27) - - Closing remarks
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: www.exitfive.com/newsletter
Check out the Exit Five job board: jobs.exitfive.com/
Become an Exit Five member: community.exitfive.com/checkout/exit-five-membership
Dave and Michael cover:
- How Everflow turns happy customers into referral partners
- What itâs like to be a first-time marketing leader
- Building a marketing function from scratch
Timestamps
(00:00) - - Introduction to Michael
(06:28) - - Michaelâs journey to marketing leadership
(11:15) - - Understanding company growth before developing your strategy
(14:19) - - Turning happy customers into referrals
(18:24) - - Scaling a successful team
(25:35) - - Referrals vs. paid ads
(29:52) - - Organic vs. paid strategies
(32:19) - - Growing organically and spreading through word-of-mouth
(34:05) - - Finding complementary business partnerships
(40:18) - - Enhancing content creation
(43:18) - - Delegation and accountability in a strong team
(44:17) - - Strategizing for growth
(47:27) - - Closing remarks
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: www.exitfive.com/newsletter
Check out the Exit Five job board: jobs.exitfive.com/
Become an Exit Five member: community.exitfive.com/checkout/exit-five-membership
āļĄāļļāļĄāļĄāļāļ: 4
āļ§āļĩāļāļĩāđāļ
The Future of GTM and Sustainable Growth with Chris Walker
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In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels. Dave and Chris also cover: - The future of ...
Building a Marketing Operating System with the Team at Tenon
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In this episode, Dave is joined by the team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager) to go behind the scenes of B2B marketing. They talk about the marketing operating system specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. Youâll learn how top marketers are us...
How To Build A B2B Community with Dan Cmejla, B2B Community Expert
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How To Build A B2B Community with Dan Cmejla, B2B Community Expert
How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai
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How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai
B2B Marketing Trends of 2024 and a Look Ahead to 2025 with the Exit Five Team
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B2B Marketing Trends of 2024 and a Look Ahead to 2025 with the Exit Five Team
Why Cookie Cutter Marketing Doesnât Work with Gurdeep Dhillon, CMO at ContentStack
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Why Cookie Cutter Marketing Doesnât Work with Gurdeep Dhillon, CMO at ContentStack
How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO of GoTo
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How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO of GoTo
Mastering B2B Paid Spend with John Short, CEO of Compound Growth Marketing
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Mastering B2B Paid Spend with John Short, CEO of Compound Growth Marketing
B2B Content Marketing & Distribution with Ross Simmonds, Founder and CEO of Foundation Marketing
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B2B Content Marketing & Distribution with Ross Simmonds, Founder and CEO of Foundation Marketing
From Employee #4 to CMO: The Path to Marketing Leadership
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From Employee #4 to CMO: The Path to Marketing Leadership
How to Build a Marketing Plan and Get It Approved for 2025
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How to Build a Marketing Plan and Get It Approved for 2025
LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know
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LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know
Paddle CMO Andrew Davies on The First Principles of B2B Marketing
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Paddle CMO Andrew Davies on The First Principles of B2B Marketing
Meet the Marketers: Austin, TX recap (our first community meetup)
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Meet the Marketers: Austin, TX recap (our first community meetup)
How to Say No to Your CEO and Leadership Team
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How to Say No to Your CEO and Leadership Team
From Comms at Zoom to Marketing Leader at Neat
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From Comms at Zoom to Marketing Leader at Neat
Behind the Scenes of Drive by Exit Five
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Behind the Scenes of Drive by Exit Five
Marketer to Entrepreneur: How To Build A Solo Marketing Business
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Marketer to Entrepreneur: How To Build A Solo Marketing Business
How To Measure Your Marketing Efforts
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How To Measure Your Marketing Efforts
Doing Marketing in a Sales-Led Organization
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Doing Marketing in a Sales-Led Organization
Where Product Marketing Fits in B2B
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Where Product Marketing Fits in B2B
What Makes a Great CMO/VP in B2B Marketing
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What Makes a Great CMO/VP in B2B Marketing
Why Marketers Need Great RevOps Partners
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Why Marketers Need Great RevOps Partners
How Storylane Grew Organic Traffic 10x Through SEO in 6 Months
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How Storylane Grew Organic Traffic 10x Through SEO in 6 Months
How to Simplify ABM
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How to Simplify ABM
We audited 40 B2B Landing Pages - Hereâs What Stood Out
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We audited 40 B2B Landing Pages - Hereâs What Stood Out
How to Get Sales on Board with Your Marketing Content
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How to Get Sales on Board with Your Marketing Content
Building a Strong Brand, Embracing AI, and Leading a Marketing Team
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Building a Strong Brand, Embracing AI, and Leading a Marketing Team
B2B Copywriting 101
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B2B Copywriting 101
Let's either/or so we can "and" later. Nice work guys!
Great host and guest! Imagine marketing being responsible until the qualification of the leads as Chris suggests. That little change would have so much impact on efficiency.
Hi, where are the links to the templates?
Great conversation! Nice to hear the value of the âstrategyâ bucket.
Hi from subscriber number 800! Love your podcast and just found you here ð This was an amazing episode packed with tangible learnings I can action immediately
Dave, Dan, Matt, Anna, Danielle - All I have been thinking about since the past two days when the hiring post went up - is how great it would be to be a part of your team! Last year I decided to leave my job in venture capital to explore what the B2B world has to offer and fell in love with marketing (especially content). My epiphany moment was when I was researching for any article about influencer marketing (that I was writing for a newsletter) and I read a post made by Dave where he talks about the Hockeystack Dashboard. It was so well written and the ad done so well - it blew my mind and I was like - I want to learn this and become just as good! Infact just Friday morning I had emailed Dave talking about this in response to his joining email for the newsletter (I subscribed from a new email address!) My resolution for 2025 was to become the best marketer for B2B SaaS (ambitious, I know, given I have literally just started self-learning marketing some time) and now I know for a fact that I can try to be so if I get to work with all of you and learn from you! Do I have experience planning events - technically, no, but does a 400 people big fat Indian wedding count?ðĪ·ââ Why do I want to work with Exit Five? - Given my resolution for this year and the team (I even reached out to Danielle on LI for a fan girl moment!) it's a no brainer Why should you hire me? - If I have your guidance and coaching, I know that I have the potential to outwork everyone else. I am also super excited about the website content to help marketers - I know how difficult it is to switch careers and learn something new (or learn something new in general) so the thought of being able to work on it makes me super invested! I am not based in the US/Canada so it's a bummer that I won't be able to take this opportunity but I knew I would regret it if I didn't atleast put forth my case so here it goesðŦ LinkedIn - www.linkedin.com/in/himani-sheth-091806108/
Awesome content in this video! It got me thinking about how to effectively integrate content with email. I have been using Filter Bounce for a while, and it keeps my bounce rate below 1%. That is a game changer for maintaining reputation. If you are sending cold emails, you should definitely look into it for accurate verification.
Loved the insights from Ross on B2B marketing! It is crucial to pair content with effective outreach. I have found that Do You Mail works perfectly alongside my cold outreach efforts. The automatic DNS management is such a time saver. If you have not checked it out yet, you should really consider it!
Really enjoyed this video on effective marketing! You cannot ignore the power of cold emailing for B2B success. In my experience using Do You Mail, the scalability and unlimited sending have made a massive difference. If you are looking to amp up your emailing game, that is definitely worth a shot!
Just watched this insightful video on B2B marketing! Content is just one part, cold emailing is where the real magic happens. Mystrika has transformed my approach with its user-friendly interface and A/B testing feature. It is like having a personal coach for my emails! Seriously, give it a whirl if you want to elevate your email game.
05:31 ð
omg I love Exit Five
Great talk - and all power to Lashay for powering through and gifting that knowledge to the room!
Superb listen, great breakdown of when ABM is applicable.
Stick Season is so on brand for Drive I absolutely love it. Here's to hoping I can go next year!
do it!!
If you aren't ready to lie cheat and steal
Im a sales rep at a franchise company. This conversation while I didnât fully understand all of it has opened my mind to learning more. I will read your book and watch some more of these. Thanks.
This is soooooo good!
thank you! :) Madhav is great...
bring more how to run a marketing agency stuff...
Hi Dave! Quick question: does Exit Five community replaces or provides the same content that used to be available at DGMG University? I began following you and digging at all your content recently and I think that DGMG its the right thing for me to go to for, but I can't find it now. I know there is an B2B Accelerator going on right now, but I've become aware too late! Looking forward hearing back and regards from Colombia!! ð
hi there - yes, we've taken all of the content we created for those back then and it all is inside Exit Five now
Is it costly to advertise to your connections on your personal LinkedIn?
So you can actually retarget your your personal connections using ads?
Dave, on my way to write you a 1-star review. Great episode.
LOL thank you
Really enjoyed this episode. Loved the humor and the insights. Tons of gems about the Sales-Marketing relationship.
First!
My LI posts popped off pre 2024. 1,000+ likes in many of my posts. In the last few months, my posts have beeen tanking from a vanity metric perspective. 20-40-60 likes. 1 thought is, I've redone my headline to position myself around SMB sales VS all SaaS sales Maybe LI now has to learn my style / audience now?
Thanks so much for having me on!
Great to have you Tommy!
Delegation has unlocked your energy and therefore unleashed massive potential in the business. Amazing stuff Dave!!
thank you!
Great podcast! Got some really good nuggets from this one.
Glad to hear it! Thanks for listening.
Honestly I read the from name before the sl
The real gold gem of this video is from 22:00 The number of leads that come through is very low for SMBs!
great episode guys !
Glad you enjoyed it :)
Beautiful and very insightful, thank you Exit Five for the quality content !
Thanks for watching!
I liked the entire conversation. Thank you for mentioning the books. I too believe that we must think in terms of advertising when we write copy. It's been working for me because I came from a media company to a B2B SaaS company and I'm trying to change the mindset of creating lead magnets that will help in nurturing if you frequent it.
Couldn't you make the argument that the people living farther away from the beach will be a better fit for the One Club Greg is talking about ?Because they dont have access to it whenever they want, they'd be a perfect fit.
Great discussion! How about when a new founder is hesitant about posting about the business on LinkedIn because they still have their day job which is tied to their LinkedIn profile and also their new business is unrelated to their 9-5 which means wrong audience. What then?
Great session thanks guys. Really useful.
Our pleasure!
Hi
ello
Didnât he just basically say I know nothing but Iâm a good snoop?
Audio is borked throughout
whoopsie
There's a bit of audio feedback when John comes on.
bit??
thanks for flagging
Such a fun one!
agreed!
"How do you nurture the 99% of people who visit your website, but don't convert?" I love this question. My take on it: - Some of those people won't be your ICP. You can ignore them - Of those who ARE your ICP, the vast majority won't be in a position to buy. So what did they come looking for? - Information? (Answering: "What" questions) - Education? (Answering "How" questions) - Entertainment? (They may have seen something entertaining, and they're curious) - and so on. - I would go deep on the problems your ICP are experiencing - and say the quiet parts out loud. - Evangelize the problem. - I would then start to create mini-courses, that they can subscribe to (for free), to get solutions to each of the top problems. - These are solutions that would help them, without a need to buy your product or service - This helps you earn the right to start a relationship with them - You could also offer periodic and on-demand webinars (which also enter you into a relationship) - Or offer a newsletter subscription (as suggested by Dave) But I'd be careful about tricking them into giving you their email address, just so you can inundate them with unrequested emails. That's called spam. Ultimately - you'd like to earn the right to influence, and learn from, your audience. Stop trying to do the bare minimum, to enter that relationship. Do the most. (Not in volume, but in quality and depth of relationship.)
Good stuff with conference but received way too many eamils I did know who emailing next ; Dav, Dan Matt way too many people ;)
sorry about that!
It better be off exit five or we riot ð
hahah
Never been to Vermont, but this is tempting!
Very excited! Looking to pull the ticket trigger this week.
FINALLY some non-SaaS focus!
The real use of AI is always to help the person, never replace it, great talk you guys made here
Thank you!!