Exit Five
Exit Five
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Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow
In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.
Dave and Michael cover:
- How Everflow turns happy customers into referral partners
- What it’s like to be a first-time marketing leader
- Building a marketing function from scratch
Timestamps
(00:00) - - Introduction to Michael
(06:28) - - Michael’s journey to marketing leadership
(11:15) - - Understanding company growth before developing your strategy
(14:19) - - Turning happy customers into referrals
(18:24) - - Scaling a successful team
(25:35) - - Referrals vs. paid ads
(29:52) - - Organic vs. paid strategies
(32:19) - - Growing organically and spreading through word-of-mouth
(34:05) - - Finding complementary business partnerships
(40:18) - - Enhancing content creation
(43:18) - - Delegation and accountability in a strong team
(44:17) - - Strategizing for growth
(47:27) - - Closing remarks
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: www.exitfive.com/newsletter
Check out the Exit Five job board: jobs.exitfive.com/
Become an Exit Five member: community.exitfive.com/checkout/exit-five-membership
āļĄāļļāļĄāļĄāļ­āļ‡: 4

āļ§āļĩāļ”āļĩāđ‚āļ­

The Future of GTM and Sustainable Growth with Chris Walker
āļĄāļļāļĄāļĄāļ­āļ‡ 34512 āļŠāļąāđˆāļ§āđ‚āļĄāļ‡āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels. Dave and Chris also cover: - The future of ...
Building a Marketing Operating System with the Team at Tenon
āļĄāļļāļĄāļĄāļ­āļ‡ 10019 āļŠāļąāđˆāļ§āđ‚āļĄāļ‡āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē
In this episode, Dave is joined by the team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager) to go behind the scenes of B2B marketing. They talk about the marketing operating system specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are us...
How To Build A B2B Community with Dan Cmejla, B2B Community Expert
āļĄāļļāļĄāļĄāļ­āļ‡ 36214 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē
How To Build A B2B Community with Dan Cmejla, B2B Community Expert
How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai
āļĄāļļāļĄāļĄāļ­āļ‡ 28621 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē
How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai
B2B Marketing Trends of 2024 and a Look Ahead to 2025 with the Exit Five Team
āļĄāļļāļĄāļĄāļ­āļ‡ 9328 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē
B2B Marketing Trends of 2024 and a Look Ahead to 2025 with the Exit Five Team
Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
āļĄāļļāļĄāļĄāļ­āļ‡ 97āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO of GoTo
āļĄāļļāļĄāļĄāļ­āļ‡ 90āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO of GoTo
Mastering B2B Paid Spend with John Short, CEO of Compound Growth Marketing
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Mastering B2B Paid Spend with John Short, CEO of Compound Growth Marketing
B2B Content Marketing & Distribution with Ross Simmonds, Founder and CEO of Foundation Marketing
āļĄāļļāļĄāļĄāļ­āļ‡ 281āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
B2B Content Marketing & Distribution with Ross Simmonds, Founder and CEO of Foundation Marketing
From Employee #4 to CMO: The Path to Marketing Leadership
āļĄāļļāļĄāļĄāļ­āļ‡ 183āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
From Employee #4 to CMO: The Path to Marketing Leadership
How to Build a Marketing Plan and Get It Approved for 2025
āļĄāļļāļĄāļĄāļ­āļ‡ 382āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
How to Build a Marketing Plan and Get It Approved for 2025
LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know
āļĄāļļāļĄāļĄāļ­āļ‡ 363āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know
Paddle CMO Andrew Davies on The First Principles of B2B Marketing
āļĄāļļāļĄāļĄāļ­āļ‡ 1712 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Paddle CMO Andrew Davies on The First Principles of B2B Marketing
Meet the Marketers: Austin, TX recap (our first community meetup)
āļĄāļļāļĄāļĄāļ­āļ‡ 692 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Meet the Marketers: Austin, TX recap (our first community meetup)
How to Say No to Your CEO and Leadership Team
āļĄāļļāļĄāļĄāļ­āļ‡ 672 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
How to Say No to Your CEO and Leadership Team
From Comms at Zoom to Marketing Leader at Neat
āļĄāļļāļĄāļĄāļ­āļ‡ 1512 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
From Comms at Zoom to Marketing Leader at Neat
Behind the Scenes of Drive by Exit Five
āļĄāļļāļĄāļĄāļ­āļ‡ 1872 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Behind the Scenes of Drive by Exit Five
Marketer to Entrepreneur: How To Build A Solo Marketing Business
āļĄāļļāļĄāļĄāļ­āļ‡ 912 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Marketer to Entrepreneur: How To Build A Solo Marketing Business
How To Measure Your Marketing Efforts
āļĄāļļāļĄāļĄāļ­āļ‡ 1732 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
How To Measure Your Marketing Efforts
Doing Marketing in a Sales-Led Organization
āļĄāļļāļĄāļĄāļ­āļ‡ 1122 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Doing Marketing in a Sales-Led Organization
Where Product Marketing Fits in B2B
āļĄāļļāļĄāļĄāļ­āļ‡ 752 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Where Product Marketing Fits in B2B
What Makes a Great CMO/VP in B2B Marketing
āļĄāļļāļĄāļĄāļ­āļ‡ 862 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
What Makes a Great CMO/VP in B2B Marketing
Why Marketers Need Great RevOps Partners
āļĄāļļāļĄāļĄāļ­āļ‡ 742 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Why Marketers Need Great RevOps Partners
How Storylane Grew Organic Traffic 10x Through SEO in 6 Months
āļĄāļļāļĄāļĄāļ­āļ‡ 7183 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
How Storylane Grew Organic Traffic 10x Through SEO in 6 Months
How to Simplify ABM
āļĄāļļāļĄāļĄāļ­āļ‡ 883 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
How to Simplify ABM
We audited 40 B2B Landing Pages - Here’s What Stood Out
āļĄāļļāļĄāļĄāļ­āļ‡ 1443 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
We audited 40 B2B Landing Pages - Here’s What Stood Out
How to Get Sales on Board with Your Marketing Content
āļĄāļļāļĄāļĄāļ­āļ‡ 743 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
How to Get Sales on Board with Your Marketing Content
Building a Strong Brand, Embracing AI, and Leading a Marketing Team
āļĄāļļāļĄāļĄāļ­āļ‡ 983 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
Building a Strong Brand, Embracing AI, and Leading a Marketing Team
B2B Copywriting 101
āļĄāļļāļĄāļĄāļ­āļ‡ 1193 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™
B2B Copywriting 101

āļ„āļ§āļēāļĄāļ„āļīāļ”āđ€āļŦāđ‡āļ™

  • @ryanrsullivan
    @ryanrsullivan āļŠāļąāđˆāļ§āđ‚āļĄāļ‡āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Let's either/or so we can "and" later. Nice work guys!

  • @CharliedeThibault_
    @CharliedeThibault_ āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Great host and guest! Imagine marketing being responsible until the qualification of the leads as Chris suggests. That little change would have so much impact on efficiency.

  • @korencryer2294
    @korencryer2294 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Hi, where are the links to the templates?

  • @kindlymarketing
    @kindlymarketing 4 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Great conversation! Nice to hear the value of the ‘strategy’ bucket.

  • @Styledmicasa
    @Styledmicasa 14 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Hi from subscriber number 800! Love your podcast and just found you here 👍 This was an amazing episode packed with tangible learnings I can action immediately

  • @himanisheth-f9r
    @himanisheth-f9r 15 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Dave, Dan, Matt, Anna, Danielle - All I have been thinking about since the past two days when the hiring post went up - is how great it would be to be a part of your team! Last year I decided to leave my job in venture capital to explore what the B2B world has to offer and fell in love with marketing (especially content). My epiphany moment was when I was researching for any article about influencer marketing (that I was writing for a newsletter) and I read a post made by Dave where he talks about the Hockeystack Dashboard. It was so well written and the ad done so well - it blew my mind and I was like - I want to learn this and become just as good! Infact just Friday morning I had emailed Dave talking about this in response to his joining email for the newsletter (I subscribed from a new email address!) My resolution for 2025 was to become the best marketer for B2B SaaS (ambitious, I know, given I have literally just started self-learning marketing some time) and now I know for a fact that I can try to be so if I get to work with all of you and learn from you! Do I have experience planning events - technically, no, but does a 400 people big fat Indian wedding count?ðŸĪ·â€â™€ Why do I want to work with Exit Five? - Given my resolution for this year and the team (I even reached out to Danielle on LI for a fan girl moment!) it's a no brainer Why should you hire me? - If I have your guidance and coaching, I know that I have the potential to outwork everyone else. I am also super excited about the website content to help marketers - I know how difficult it is to switch careers and learn something new (or learn something new in general) so the thought of being able to work on it makes me super invested! I am not based in the US/Canada so it's a bummer that I won't be able to take this opportunity but I knew I would regret it if I didn't atleast put forth my case so here it goesðŸ’Ŧ LinkedIn - www.linkedin.com/in/himani-sheth-091806108/

  • @Decor_624
    @Decor_624 25 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Awesome content in this video! It got me thinking about how to effectively integrate content with email. I have been using Filter Bounce for a while, and it keeps my bounce rate below 1%. That is a game changer for maintaining reputation. If you are sending cold emails, you should definitely look into it for accurate verification.

  • @dinesh_rajput_890
    @dinesh_rajput_890 25 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Loved the insights from Ross on B2B marketing! It is crucial to pair content with effective outreach. I have found that Do You Mail works perfectly alongside my cold outreach efforts. The automatic DNS management is such a time saver. If you have not checked it out yet, you should really consider it!

  • @HMGAMING-q5g
    @HMGAMING-q5g 25 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Really enjoyed this video on effective marketing! You cannot ignore the power of cold emailing for B2B success. In my experience using Do You Mail, the scalability and unlimited sending have made a massive difference. If you are looking to amp up your emailing game, that is definitely worth a shot!

  • @dularamsaran147
    @dularamsaran147 25 āļ§āļąāļ™āļ—āļĩāđˆāļœāđˆāļēāļ™āļĄāļē

    Just watched this insightful video on B2B marketing! Content is just one part, cold emailing is where the real magic happens. Mystrika has transformed my approach with its user-friendly interface and A/B testing feature. It is like having a personal coach for my emails! Seriously, give it a whirl if you want to elevate your email game.

  • @daledavies_me
    @daledavies_me āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    05:31 😂

  • @heydavegerhardt
    @heydavegerhardt 2 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    omg I love Exit Five

  • @daledavies_me
    @daledavies_me 2 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Great talk - and all power to Lashay for powering through and gifting that knowledge to the room!

  • @orgcharthub
    @orgcharthub 2 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Superb listen, great breakdown of when ABM is applicable.

  • @jessicastonish1904
    @jessicastonish1904 2 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Stick Season is so on brand for Drive I absolutely love it. Here's to hoping I can go next year!

    • @ExitFiveCommunity
      @ExitFiveCommunity 2 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      do it!!

  • @carlosbaja678
    @carlosbaja678 2 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    If you aren't ready to lie cheat and steal

  • @ryanrivard4475
    @ryanrivard4475 2 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Im a sales rep at a franchise company. This conversation while I didn’t fully understand all of it has opened my mind to learning more. I will read your book and watch some more of these. Thanks.

  • @jakestrich
    @jakestrich 3 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    This is soooooo good!

    • @ExitFiveCommunity
      @ExitFiveCommunity 3 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      thank you! :) Madhav is great...

  • @fhati-kz5un
    @fhati-kz5un 3 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    bring more how to run a marketing agency stuff...

  • @carolinaacevedo5668
    @carolinaacevedo5668 3 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Hi Dave! Quick question: does Exit Five community replaces or provides the same content that used to be available at DGMG University? I began following you and digging at all your content recently and I think that DGMG its the right thing for me to go to for, but I can't find it now. I know there is an B2B Accelerator going on right now, but I've become aware too late! Looking forward hearing back and regards from Colombia!! 😊

    • @heydavegerhardt
      @heydavegerhardt 3 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      hi there - yes, we've taken all of the content we created for those back then and it all is inside Exit Five now

  • @seanybyne1982
    @seanybyne1982 3 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Is it costly to advertise to your connections on your personal LinkedIn?

  • @seanybyne1982
    @seanybyne1982 3 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    So you can actually retarget your your personal connections using ads?

  • @terrenceholden
    @terrenceholden 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Dave, on my way to write you a 1-star review. Great episode.

    • @heydavegerhardt
      @heydavegerhardt 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      LOL thank you

  • @terrenceholden
    @terrenceholden 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Really enjoyed this episode. Loved the humor and the insights. Tons of gems about the Sales-Marketing relationship.

  • @nessmess500
    @nessmess500 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    First!

  • @demotoclose
    @demotoclose 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    My LI posts popped off pre 2024. 1,000+ likes in many of my posts. In the last few months, my posts have beeen tanking from a vanity metric perspective. 20-40-60 likes. 1 thought is, I've redone my headline to position myself around SMB sales VS all SaaS sales Maybe LI now has to learn my style / audience now?

  • @tclarkmedia
    @tclarkmedia 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Thanks so much for having me on!

    • @ExitFiveCommunity
      @ExitFiveCommunity 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      Great to have you Tommy!

  • @TVHBarbaraTurley
    @TVHBarbaraTurley 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Delegation has unlocked your energy and therefore unleashed massive potential in the business. Amazing stuff Dave!!

    • @heydavegerhardt
      @heydavegerhardt 4 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      thank you!

  • @Roseandross7
    @Roseandross7 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Great podcast! Got some really good nuggets from this one.

    • @ExitFiveCommunity
      @ExitFiveCommunity 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      Glad to hear it! Thanks for listening.

  • @calipachanguero
    @calipachanguero 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Honestly I read the from name before the sl

  • @inboxpirates-greatemailtip1297
    @inboxpirates-greatemailtip1297 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    The real gold gem of this video is from 22:00 The number of leads that come through is very low for SMBs!

  • @tclarkmedia
    @tclarkmedia 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    great episode guys !

    • @ExitFiveCommunity
      @ExitFiveCommunity 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      Glad you enjoyed it :)

  • @Recham
    @Recham 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Beautiful and very insightful, thank you Exit Five for the quality content !

    • @ExitFiveCommunity
      @ExitFiveCommunity 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      Thanks for watching!

  • @snigdhamanoli
    @snigdhamanoli 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    I liked the entire conversation. Thank you for mentioning the books. I too believe that we must think in terms of advertising when we write copy. It's been working for me because I came from a media company to a B2B SaaS company and I'm trying to change the mindset of creating lead magnets that will help in nurturing if you frequent it.

  • @demotoclose
    @demotoclose 5 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Couldn't you make the argument that the people living farther away from the beach will be a better fit for the One Club Greg is talking about ?Because they dont have access to it whenever they want, they'd be a perfect fit.

  • @same.7939
    @same.7939 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Great discussion! How about when a new founder is hesitant about posting about the business on LinkedIn because they still have their day job which is tied to their LinkedIn profile and also their new business is unrelated to their 9-5 which means wrong audience. What then?

  • @samwilcox3957
    @samwilcox3957 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Great session thanks guys. Really useful.

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      Our pleasure!

  • @Colin1041
    @Colin1041 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Hi

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      ello

  • @VonnegutsGhost
    @VonnegutsGhost 7 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Didn’t he just basically say I know nothing but I’m a good snoop?

  • @daledavies_me
    @daledavies_me 7 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Audio is borked throughout

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      whoopsie

  • @TariqAbdul-Rasheed
    @TariqAbdul-Rasheed 7 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    There's a bit of audio feedback when John comes on.

    • @troooooper100
      @troooooper100 7 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      bit??

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      thanks for flagging

  • @Jasonlk
    @Jasonlk 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Such a fun one!

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      agreed!

  • @demandwars
    @demandwars 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    "How do you nurture the 99% of people who visit your website, but don't convert?" I love this question. My take on it: - Some of those people won't be your ICP. You can ignore them - Of those who ARE your ICP, the vast majority won't be in a position to buy. So what did they come looking for? - Information? (Answering: "What" questions) - Education? (Answering "How" questions) - Entertainment? (They may have seen something entertaining, and they're curious) - and so on. - I would go deep on the problems your ICP are experiencing - and say the quiet parts out loud. - Evangelize the problem. - I would then start to create mini-courses, that they can subscribe to (for free), to get solutions to each of the top problems. - These are solutions that would help them, without a need to buy your product or service - This helps you earn the right to start a relationship with them - You could also offer periodic and on-demand webinars (which also enter you into a relationship) - Or offer a newsletter subscription (as suggested by Dave) But I'd be careful about tricking them into giving you their email address, just so you can inundate them with unrequested emails. That's called spam. Ultimately - you'd like to earn the right to influence, and learn from, your audience. Stop trying to do the bare minimum, to enter that relationship. Do the most. (Not in volume, but in quality and depth of relationship.)

  • @fhati-kz5un
    @fhati-kz5un 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Good stuff with conference but received way too many eamils I did know who emailing next ; Dav, Dan Matt way too many people ;)

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      sorry about that!

  • @daledavies_me
    @daledavies_me 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    It better be off exit five or we riot 😅

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      hahah

  • @jakestrich
    @jakestrich 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Never been to Vermont, but this is tempting!

  • @lizwood1359
    @lizwood1359 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    Very excited! Looking to pull the ticket trigger this week.

  • @daledavies_me
    @daledavies_me 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    FINALLY some non-SaaS focus!

  • @ideas4b695
    @ideas4b695 8 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

    The real use of AI is always to help the person, never replace it, great talk you guys made here

    • @ExitFiveCommunity
      @ExitFiveCommunity 6 āļŦāļĨāļēāļĒāđ€āļ”āļ·āļ­āļ™āļāđˆāļ­āļ™

      Thank you!!