Brand Story with Steve Gilman, Gravity Group
Brand Story with Steve Gilman, Gravity Group
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Customer-Centric Innovation ft. Alicia Knight | Brand Story Ep. 83
The best brands don’t become successful by standing still - they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change - in fact, she’s leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she’s seen over the years. We also discuss the importance of understanding what you’re trying to accomplish as a brand and the opportunities we all have to make the customer experience better.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: www.gravitygroup.com/podcast/customer-centric-innovation/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram - gravitygroup
Facebook - gravitygroupmarketing
00:00 Intro
00:33 Alicia Knight: Senior Product Business Consultant at Southwest Airlines
07:27 Understanding Everyone from Pilots to Passengers
09:31 Adapting to Process and Technology Changes
10:58 How Much Do You Share with the Customer?
13:36 Southwest: Branding Through Culture
18:40 Traveling Builds Empathy
20:59 Favorite Travel Experiences
25:08 Understanding Who You Are Before Following Trends
26:51 Happiness Over Titles
29:03 This Chapter of Life
31:16 Advice to Younger Self: Stay Present
มุมมอง: 6

วีดีโอ

The Creative Leader ft. Tara Lawall | Brand Story Ep. 82
มุมมอง 17621 วันที่ผ่านมา
Being a successful creative leader takes three things - strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Reth...
Making Marketing Better ft. Ross Martin | Brand Story Ep. 81
มุมมอง 205หลายเดือนก่อน
Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketi...
Redefining the News ft. Tim Huelskamp | Brand Story Ep. 80
มุมมอง 841หลายเดือนก่อน
Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 - the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and ho...
Creative Optimism featuring Lauren Smith | Brand Story Ep. 79
มุมมอง 1392 หลายเดือนก่อน
When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind ...
A Culture of Learning featuring Joseph McBee | Brand Story Ep. 78
มุมมอง 832 หลายเดือนก่อน
Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with J...
Immersive Brand Experiences featuring Maya Guice | Brand Story Ep. 77
มุมมอง 1393 หลายเดือนก่อน
Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table. This is Brand Story...
Brand Story Breakroom: Going the Extra Mile | Brand Story Ep.76
มุมมอง 334 หลายเดือนก่อน
Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brand...
Self-Doubt to Self-Acceptance featuring Lan Phan | Brand Story Ep. 75
มุมมอง 804 หลายเดือนก่อน
Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more meaningful life for herself. The episode touches o...
A Food Influencer's Life featuring Philip Tzeng | Brand Story Ep. 74
มุมมอง 1965 หลายเดือนก่อน
Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restauran...
Leveraging Your Humanity featuring David J.P. Fisher | Brand Story Ep. 73
มุมมอง 235 หลายเดือนก่อน
Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The ...
Harnessing the Potential of AI featuring Alison McCauley | Brand Story Ep. 72
มุมมอง 526 หลายเดือนก่อน
In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind. This is Brand Story, a podcast celebrating the ...
Crafting the Right Marketing Mix featuring Gina Michnowicz | Brand Story Ep. 71
มุมมอง 326 หลายเดือนก่อน
Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She sh...
Creating a Video Content Strategy featuring Tom Langan | Brand Story Ep. 70
มุมมอง 697 หลายเดือนก่อน
Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strat...
Personal Branding on LinkedIn featuring Liam Darmody | Brand Story Ep. 69
มุมมอง 577 หลายเดือนก่อน
For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities - if you use it right. In this episode, Liam shares his tips for using the platform to its full potentia...
The AI Mindset featuring Conor Grennann | Brand Story Ep. 68
มุมมอง 2198 หลายเดือนก่อน
The AI Mindset featuring Conor Grennann | Brand Story Ep. 68
Content Marketing Simplified featuring Dana Herra | Brand Story Ep. 67
มุมมอง 1448 หลายเดือนก่อน
Content Marketing Simplified featuring Dana Herra | Brand Story Ep. 67
Brand Story Breakroom: Magic Candy and Buzzword Bingo | Brand Story Ep. 66
มุมมอง 249 หลายเดือนก่อน
Brand Story Breakroom: Magic Candy and Buzzword Bingo | Brand Story Ep. 66
Brand Story with Steve Gilman - Podcast Trailer
มุมมอง 1339 หลายเดือนก่อน
Brand Story with Steve Gilman - Podcast Trailer
Empathy and Design featuring Jim Pietruszynski | Brand Story Ep. 65
มุมมอง 719 หลายเดือนก่อน
Empathy and Design featuring Jim Pietruszynski | Brand Story Ep. 65
Mission-Driven Branding featuring Kathryn Tuttle | Brand Story Ep. 64
มุมมอง 3910 หลายเดือนก่อน
Mission-Driven Branding featuring Kathryn Tuttle | Brand Story Ep. 64
Season 3 Favorite Moments | Brand Story Ep. 63
มุมมอง 2311 หลายเดือนก่อน
Season 3 Favorite Moments | Brand Story Ep. 63
Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More | Brand Story Ep. 62
มุมมอง 1311 หลายเดือนก่อน
Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More | Brand Story Ep. 62
Assembling a Brand featuring Dr. Emmanuel Probst | Brand Story Ep. 61
มุมมอง 53ปีที่แล้ว
Assembling a Brand featuring Dr. Emmanuel Probst | Brand Story Ep. 61
Building Brand with Unreasonable Hospitality featuring Will Guidara | Brand Story Ep. 60
มุมมอง 1.7Kปีที่แล้ว
Building Brand with Unreasonable Hospitality featuring Will Guidara | Brand Story Ep. 60
Brand Story Breakroom: Brands that Live their 'Why' | Brand Story Ep. 59
มุมมอง 17ปีที่แล้ว
Brand Story Breakroom: Brands that Live their 'Why' | Brand Story Ep. 59
Brand Purpose Before Profit featuring Miyoko Schinner | Brand Story Ep. 58
มุมมอง 131ปีที่แล้ว
Brand Purpose Before Profit featuring Miyoko Schinner | Brand Story Ep. 58
The Art of Visual Storytelling featuring Wade Forbes | Brand Story Ep. 57
มุมมอง 68ปีที่แล้ว
The Art of Visual Storytelling featuring Wade Forbes | Brand Story Ep. 57
The Impact of Culture featuring Dr. Marcus Collins | Brand Story Ep. 56
มุมมอง 102ปีที่แล้ว
The Impact of Culture featuring Dr. Marcus Collins | Brand Story Ep. 56
Brand Story Breakroom: Listener Q&A - Leadership, Threads, and More | Brand Story Ep. 55
มุมมอง 10ปีที่แล้ว
Brand Story Breakroom: Listener Q&A - Leadership, Threads, and More | Brand Story Ep. 55

ความคิดเห็น

  • @julianajuliana322
    @julianajuliana322 10 วันที่ผ่านมา

    can you please give a link to any video commercial made by George Tannenbaum?

    • @brandstorypodcast
      @brandstorypodcast 4 วันที่ผ่านมา

      You can check out George's work on his website at: georgetannenbaum.com/ - hope this helps!

  • @jayzee316
    @jayzee316 หลายเดือนก่อน

    Mike Chen has been a shill in the last 5 years of covid, he's also part of FLG, basically a worse than sciencetology cult that told people they should donate all their money and don't see doctors if your sick. He's one of the worst food bloggers these days doing repetitive eating at convenience stores. he's also been controversial in the way he treated Mark Wiens, Sunny, and other collaborators, and hits on teen girls in his DMs.

  • @divinekpl1
    @divinekpl1 หลายเดือนก่อน

    Mike Chen compared to the Rolling Stones... come on.

  • @redroninx289
    @redroninx289 หลายเดือนก่อน

    Comparing Mike Chen to The Rolling Stones?!??! Lmao

  • @plhv
    @plhv หลายเดือนก่อน

    Everyone hates Mike Chen. Makes you wonder why Phil is the only one willing to work with him. Please google it, Mike has an entire subreddit who hates him due to accusations of him being a creep, predator and a prominent member of a cult.

  • @karanrussell5559
    @karanrussell5559 3 หลายเดือนก่อน

    Great job Steve and Maya!

  • @communityofseven
    @communityofseven 3 หลายเดือนก่อน

    Thank you for having me!

  • @herlinidris3704
    @herlinidris3704 4 หลายเดือนก่อน

    Dude, don't ever stop. I'm literally crying right now. I'll make sure to continue this Estafeta to every part of my life! thank you!

  • @sotnoscopes
    @sotnoscopes 5 หลายเดือนก่อน

    The irony of starting the video saying you build brands, when you couldn't even get the 1 All Time Money poker player to get more than 400 views a year

  • @TechShams1M
    @TechShams1M 6 หลายเดือนก่อน

    Hello Dear, Your TH-cam channel videos are eye-catching. Anyone who watches your videos will become your fan but due to some problem, your target audience is not reaching. So views are not increasing.

  • @amonifinau4048
    @amonifinau4048 7 หลายเดือนก่อน

    Thank you!

  • @magalissantiago2817
    @magalissantiago2817 8 หลายเดือนก่อน

    Great vegan great woman.

  • @Howtosurviveintx
    @Howtosurviveintx 8 หลายเดือนก่อน

    Will is a great story teller and brand builder!! Excellent interview!

  • @vegancarlos
    @vegancarlos 9 หลายเดือนก่อน

    amazing interview

    • @brandstorypodcast
      @brandstorypodcast 9 หลายเดือนก่อน

      Glad you enjoyed it! Miyoko was wonderful to talk with.

  • @ryanonvr2267
    @ryanonvr2267 11 หลายเดือนก่อน

    great

  • @juliawls
    @juliawls ปีที่แล้ว

    Miyoko is such an amazing person with such a great story to tell. I so much enjoy listening to her wise words and her positive outlook on life.

  • @adonismohtar
    @adonismohtar ปีที่แล้ว

    Thank you 🙏🏼🙏🏼

  • @Listenthenspk
    @Listenthenspk ปีที่แล้ว

    Absolutely love this

  • @lewiscastro579
    @lewiscastro579 ปีที่แล้ว

    'promosm'

  • @JustinWilliams-f1v
    @JustinWilliams-f1v ปีที่แล้ว

    What an incredibly powerful concept. Invent yourself by saying no. Like whittling down a block of stone to create a statue.

    • @brandstorypodcast
      @brandstorypodcast ปีที่แล้ว

      Great analogy, glad you enjoyed the episode!

  • @reallyrightpersonafycta4007
    @reallyrightpersonafycta4007 ปีที่แล้ว

    IMO .. Like Walmart ... used to be "How May I Help You?" ON THE UNIFORM. And its was meant to be so. Etc. Which became, "You seem to be expecting me to talk to you, I just work here". Brand failure.

  • @Hamiltonharty
    @Hamiltonharty ปีที่แล้ว

    Cap. No one gives a fuck what a brand thinks on issues. We assume they're all cynical assholes who will tell us anything to sell us more useless bullshit. People actually just want shit that works and does what it's supposed to but most brands are more interested in planned obsolescence and keeping you tied into their bullshit so you have to keep coming back to them. We don't give a fuck about whatever buzzwordy ideal you try to market to us when plainly the only ideology any brand actually has is increasing profits by any means necessary. Fuck this noise, no one is fooled.

  • @astrostrutter6080
    @astrostrutter6080 ปีที่แล้ว

    All I heard was the one bo burnam song

  • @Listenthenspk
    @Listenthenspk ปีที่แล้ว

    Loved this bro!!

  • @babayoga4712
    @babayoga4712 ปีที่แล้ว

    That's just a bunch of BS... Marketing is psychological manipulation 99% of the time. Once you read some marketing books or take some marketing courses it's plain as day.

  • @michaelleskauskas3645
    @michaelleskauskas3645 ปีที่แล้ว

    Yeah, but.....just because they don't want to do it that way makes it wrong, either.

  • @kameronmyles2013
    @kameronmyles2013 ปีที่แล้ว

    No we just kinda stopped caring sorry

  • @New2U
    @New2U ปีที่แล้ว

    Word

  • @zephyrus3554
    @zephyrus3554 ปีที่แล้ว

    Not everyone works from home to take nature walks whenever they want.. also lets redefine success as currently it’s just ‘make a lot of money’.

  • @markrowland1366
    @markrowland1366 ปีที่แล้ว

    Schools no longer teach: English pronunciation, any spelling. No mention of entomology. The English drink wine, as their German rulers pronounce the W as V. People think if a friend understands, ok, but a contract is binding. In the form it is written. Not what Joe at work says.

  • @Kody-mo3fy
    @Kody-mo3fy ปีที่แล้ว

    you only have 63 subs?? I'm so surprised. it's almost like this bullshit ship has sailed and no one cares about the "bias" grift anymore.

  • @stevenharder308
    @stevenharder308 ปีที่แล้ว

    That butterfly analogy must be the most effeminate description of courage that has ever been uttered. But it checks out.

  • @liambooker
    @liambooker ปีที่แล้ว

    Great talk!

  • @carpetlayenful
    @carpetlayenful ปีที่แล้ว

    Does it count as a failure if the company is started and closed around a single project?

  • @zoefreisner8858
    @zoefreisner8858 ปีที่แล้ว

    awesome Video!

  • @ballingit
    @ballingit ปีที่แล้ว

    awesome video!

  • @liambooker
    @liambooker ปีที่แล้ว

    Awesome video!

  • @majorchungus
    @majorchungus ปีที่แล้ว

    Lame.

    • @liambooker
      @liambooker ปีที่แล้ว

      You’re lame… this is awesome

  • @Dr.LongMonkey
    @Dr.LongMonkey ปีที่แล้ว

    So there are still some decent old guys out there

  • @bakon321
    @bakon321 ปีที่แล้ว

    Can you tell this to the supervisor at my job??

  • @warehousejo007
    @warehousejo007 ปีที่แล้ว

    pervert.

  • @andy_o6133
    @andy_o6133 ปีที่แล้ว

    Love this convo

  • @dblanchard3635
    @dblanchard3635 ปีที่แล้ว

    😻 𝐩𝓻Ỗ𝓂Ø𝓈M

  • @MrStevewatt09
    @MrStevewatt09 ปีที่แล้ว

    Thanks for having me on Steve! I really enjoyed our conversation and I think we covered some valuable ground.

    • @brandstorypodcast
      @brandstorypodcast ปีที่แล้ว

      So glad you could come on the podcast, Steve, it was a blast!

  • @RichCardona
    @RichCardona 2 ปีที่แล้ว

    Thanks so much for having me on!

    • @brandstorypodcast
      @brandstorypodcast 2 ปีที่แล้ว

      Any time! Thank you so much for coming on the podcast!

  • @amyholzworth3139
    @amyholzworth3139 2 ปีที่แล้ว

    Now there is a Super Hero!

  • @sportsbettingeducation
    @sportsbettingeducation 2 ปีที่แล้ว

    Awesome show! Sarah is a baller.

  • @clwashington4171
    @clwashington4171 2 ปีที่แล้ว

    Great show!!

  • @davidsmaruj6761
    @davidsmaruj6761 2 ปีที่แล้ว

    Why are you uncontrollably smiling the entire podcast? 😅

  • @rtanaka
    @rtanaka 3 ปีที่แล้ว

    Loved this. Can't believe how few views it's got. Bryn is inspiring. Great questions as well.

    • @brandstorypodcast
      @brandstorypodcast 3 ปีที่แล้ว

      Thanks Ryan! Totally agree, Bryn's outlook really is inspiring!

    • @Coryalan2
      @Coryalan2 2 ปีที่แล้ว

      Thoughts on Bryn now? 🤔

    • @rtanaka
      @rtanaka 2 ปีที่แล้ว

      @@Coryalan2 His message is still great/ inspiring. I hope he is telling the truth when he says he's never cheated

    • @schifterrattrap7541
      @schifterrattrap7541 2 ปีที่แล้ว

      @@Coryalan2 🤣