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Management Academy
India
เข้าร่วมเมื่อ 10 ธ.ค. 2019
Management Academy intends to help students in understanding various topics related to management studies. We try to post videos with easy explanations and try to take suggestions as well for videos. In the videos we try not to use too many technical terms and jargons so that the video is easy for a wide variety of audience to comprehend.
Artificial Intelligence Marketing
In this video the meaning, types and usage of Artificial Intelligence is explained in the area of marketing. Also terms like Machine learning, Natural Language Processing and Deep learning are also explained, as artificial intelligence is explained in detail. The video is made specifically for management students, and this new topic of artificial intelligence can be useful to compliment their current studies.
มุมมอง: 126
วีดีโอ
Qualitative Research- Meaning, Methods and Examples
มุมมอง 1404 ปีที่แล้ว
This video discusses Qualitative research, its basic meaning, differences between qualitative and quantitative methods. The video also discusses types of qualitative research procedures, along with an explanation on when do researchers use Qualitative Research. Focus Groups, Depth Interviews and Projective Techniques are also discussed under the broad umbrella term of qualitative research.
Green Marketing- Clarifying Misconceptions
มุมมอง 604 ปีที่แล้ว
This video discusses the topic of Green Marketing. The term has been seen in a very narrow perspective and this video tries to clarify some of the misconceptions associated to the term green marketing. The video also discusses topics like green washing, eco labelling and consumer attitude towards green marketing.
Influencer Marketing - A Virtual Tightrope I Explained !!!
มุมมอง 924 ปีที่แล้ว
In this video we discuss the topic Influencer Marketing in a quick, yet detailed manner. The video explains the term social media influencers and meaning of influencer marketing. It also discusses types of influencers which brands can reach to help them endorse their products. The video tries to explain influencer marketing from the perspective of influencers, brands and the followers. The vide...
Inbound Marketing - Easy Explanation !
มุมมอง 2164 ปีที่แล้ว
In this video we try to explain the topic Inbound Marketing, its meaning, the difference between the terms Inbound and outbound marketing and the steps that a company should follow to develop an inbound marketing strategy. #Inbound Marketing Strategy # How to develop Inbound Marketing Strategy #Difference between Inbound and outbound marketing
What is a Brand Mantra? How is it different from a slogan and a tagline?
มุมมอง 5K4 ปีที่แล้ว
This video explains a topic from branding called brand mantra. Often people are confused between the terms brand mantra, a brand slogan and a tagline, this explanation tries to reduce the confusion and help students to understand the topics in an easier manner.
Closed Loop Marketing - Simple & Detailed Explanation
มุมมอง 1.1K4 ปีที่แล้ว
In this video we try to explain a relatively new marketing term called "closed loop marketing". A simple yet detailed explanation of the term, its uses and introduction to associated terms in marketing are covered in this short insightful video. Management Academy tries to help students with management related content videos which are made simple to understand and comprehend.
Value Chain I Basics of Marketing Management
มุมมอง 3654 ปีที่แล้ว
The video explains a basic topic from marketing management, the concept of Value Chain proposed by Michael Porter. A few examples are also used to explain how the value chain can be a tool at the hands of a firm to create value for its customers.
Boycott China: Impact on Indian Telecom Sector
มุมมอง 884 ปีที่แล้ว
This video explains India's decision of boycotting trade links with China and its repercussions on India's telecom sector under three specific segments, dominance on smartphone industry, cyber crime as a threat from China after the digital strike and rise in the network issues in India due to the trade fight. The video also explains India's revival plan which may be helpful in fighting for the ...
Territorial Tensions: Derailing Future of Indian Students
มุมมอง 534 ปีที่แล้ว
The video is brief discussion on how the border tensions between India and China, is creating unrest among Indian students who were looking forward to studying in China. Subsequent movements like boycott China amidst the existing scare of the pandemic has increased uncertainty among students.
Research Design: Classification I Marketing Research
มุมมอง 4614 ปีที่แล้ว
The explains the broad classification of research design as exploratory and conclusive and then goes into in depth discussion on specific types of research designs classified under exploratory and conclusive types.
Scales of Measurement
มุมมอง 684 ปีที่แล้ว
The video helps students to understand the four types of measurement scales, which are nominal, ordinal, interval and ratio. The video discusses and tries to simplify the understanding of the scales by providing appropriate examples, which make it easier for the students to learn about the topic.
Needs, Wants and Demands I Marketing Management
มุมมอง 1594 ปีที่แล้ว
This video explains the basic concept of needs wants and demands. The unique part about this video is helps to clear a lot of misconceptions and wrong notions about the key distinctions between the three. The video also provides a lot of examples to make the concept easier for students to acknowledge and grasp.
Factors Influencing Consumer Buying Behavior I Marketing Management
มุมมอง 5004 ปีที่แล้ว
The video explain the major factors that influence buyer behavior. In the video each of the factor is discussed in an elaborate manner. Further many examples are provided, so that students could comprehend the topic easily.
SWOT Analysis I Detailed Explanation I Strengths I Weaknesses I Opportunities I Threats
มุมมอง 2854 ปีที่แล้ว
The video provides a quick yet detailed guide for students about how SWOT analysis can be done. The video covers the meaning of the terms strength, weaknesses, opportunities and threats. Further the video also explains the concept of SWOT through multiple examples which make it easier for the students to understand.
Types of Consumer Buying Behavior I Complex I Variety Seeking I Dissonance Reducing I Habitual I
มุมมอง 12K4 ปีที่แล้ว
Types of Consumer Buying Behavior I Complex I Variety Seeking I Dissonance Reducing I Habitual I
Consumer Buying Decision Process (Smartwatch Example) I Easy Explanation
มุมมอง 9534 ปีที่แล้ว
Consumer Buying Decision Process (Smartwatch Example) I Easy Explanation
Group Discussion #2: How to speak effectively.
มุมมอง 604 ปีที่แล้ว
Group Discussion #2: How to speak effectively.
Group Discussion #1: How to write points in the preparation time, before the GD begins.
มุมมอง 2014 ปีที่แล้ว
Group Discussion #1: How to write points in the preparation time, before the GD begins.
Demand and Its Determinants I Economics
มุมมอง 1674 ปีที่แล้ว
Demand and Its Determinants I Economics
Service Recovery Paradox I Services Marketing
มุมมอง 4K4 ปีที่แล้ว
Service Recovery Paradox I Services Marketing
Difference Between Micro and Macro Economics I Economics
มุมมอง 10K4 ปีที่แล้ว
Difference Between Micro and Macro Economics I Economics
Acquisitions and Mergers I Business Strategy
มุมมอง 584 ปีที่แล้ว
Acquisitions and Mergers I Business Strategy
Difference Between Marketing and Sales I Marketing Management
มุมมอง 1724 ปีที่แล้ว
Difference Between Marketing and Sales I Marketing Management
Law of Diminishing Marginal Utility I Micro Economics
มุมมอง 1344 ปีที่แล้ว
Law of Diminishing Marginal Utility I Micro Economics
Marginal Utility and Total Utility I Micro Economics
มุมมอง 1444 ปีที่แล้ว
Marginal Utility and Total Utility I Micro Economics
Extended Marketing Mix of Services or Service Marketing Mix I Services Marketing
มุมมอง 1.4K5 ปีที่แล้ว
Extended Marketing Mix of Services or Service Marketing Mix I Services Marketing