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Informative episode, thank you for providing this valuable insights and one more thing i have subscribed your channel 😅😊

SQP

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SQP!

I'm a week late here. 😅 SQP!! Thanks.

SQP

not quite.

Great to see both of you and amazing discussion you guys had. SQP!

Valuable

Exact SKCs, baby! Good episode. I think you're right that the pursuit of perfect isolation/control can be a problem. You also made a convincing argument for targeting multiple variations (I typically just only advertise the top CVR variation) - will try that out.

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SQP🔥

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There is a hidden API ;)

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Looking forward to the EXCEL video!

Brilliant dashboard right there Andrew! If only sellers would provide this for the initial account audit. I guess I'll join the bandwagon shouting from the top of my lungs: SQP!!

SQP

Brilliant insights!

Love the thinking and the process - very enlightening and helpful.

Great content! Are these insight throughlines standardized somehow in the adlabs platform?

Love it!!

Thanks for doing this, guys! Tons of great info as always.

so how would you determine your number of clicks to get a sale if you start with the product? Just put in the average conversion rate of the category tree you are on?

Hi, nice detailing on negative keywords. A question though- what do you do with keywords that have no sale after 10-15 clicks in your auto and broad campaigns- you can manipulate bids for overall campaigns but not for those keywords specifically. Maybe you convered it in the video and I missed it. If so just gimme the time stamp. Thanks so much

Also please if you can walk through sqp reports that would be awesome!

What is broad/phrase? How do you decide between broad or phrase?

Bulksheet video 🙏

Hey great info on the honeymoon period that was an eye openor

Hey Guys, Wassup with the brand you guys were trying to Scale to 1m?

Is Andrew Becoming the Next "WOLVERINE"? haha

20:55 historically, broad and phrase or even exact will give you broad search terms results. For Exact, targeting ABC would give STs like BAC. Phrase and broad is lingering like ZDAB or ABC2

Great content as usual. Just a quick question, why did you guys decide to add different match type keywords within one ad group for your newly created SB campaigns instead of creating multiple ad groups for each match type?

I am ypur competitor and handling 2 brands selling similar product 😅 it is very difficult to convert and gain more market share. Roas for non branded is around 1

I dont see a lot of campaigns already created. Doesn't makes sense to do harvesting instead launching 10s of Research Campaigns using keyboard research is what makes sense and after they start to work, tou go for harvesting.

For such a small account, doing negative targeting of the harvested terms doesn't makes sense and it will just not help IMO

Isn't it the case that 20% of the keywords usually get you 80% of the sales? You probably don't need to spend all that time and effort harvesting keywords for those marginal sales gains when you have done a good amount of KW research, to begin with running a cerebro on your competitors?

Not for beginners. Talking a lot, it would be helpful instead explaining step by step

The guy is a wizard

This is a difficult debate for me because I appreciate both points and it actually keeps me thinking which would work better 😂

Great ep. I don't think u need Brand registry for POX

Is SQP only available in accounts with the brand registry? Pls, advise.

This needs to happen more often! Awesome to hear all opinions/reasons openly in conversation. Do think that study Mina was talking about needs to happen.

Need that SQP report

Thanks for this insightful content. ❤

Superior knowledge here from Carly.

Excellent point, Stephen, on round 1. Like going OOS, the campaign will now drive spend to other non-performing (or low-performing) KW/Targets, which will drive up Acos and spending. Better to let both run and let the data tell you how to optimize