Advertising is persuasive communication sent to consumers by companies attempting to sell products or services. However, advertisers are at a disadvantage right from the start. Inc. reports that 96 percent of consumers don't trust advertisements, and the exponential amount of ads consumers see every day threaten to make them tune out ads altogether.
Advertising firms have both creative teams and account management teams. Advertising campaigns help companies get their brand recognized and increase sales. Digital, print, radio, TV and outdoor are a few different channels where consumers see campaigns. Here are some of the skills required in the advertising business: