Hey everyone, welcome back to ForeFront, where we make business concepts simple, relatable, and practical. My name’s Luimar Silva, and today, we’re going to dive into a topic that might not sound as exciting at first but it is one of the cornerstones of successful business execution-research.
Although even in business school it’s often only taught from the perspective of thesis and proposal writing, research is an extremely valuable management skill, which is part of the daily work of every entrepreneur or senior employee in some form or another. It is not a coincidence that the world’s most valuable companies are also the ones with the largest Research and Development (R&D) budgets.
Watch the video and enjoy the full content!
📝 Practical Guide on Business Research:
officialforefront.substack.com/p/a-practical-guide-to-business-research
📚Study Materials:
An Introduction to Business Research: study.sagepub.com/sites/default/files/Wilson%202014%20-%20CH1.pdf?src_trk=em669bf340d6e794.36200506861391969
Visualizing the R&D Investment of the 10 Biggest Nasdaq Companies: www.visualcapitalist.com/cp/ranked-the-10-biggest-nasdaq-companies-by-rd-investment/
Building an R&D Strategy for Modern Times: www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/building-an-r-and-d-strategy-for-modern-times
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ForeFront - Insights that lead the way!
00:00 - Introduction
00:35 - What is Business Research?
00:58 - What Business Research is Not.
01:07 - Why Does Research Matter?
01:54 - Common Research Applications
01:59 - Research Methodologies vs Research Methods
02:20 - Types of Research Methodologies
02:22 - Qualitative Research Methods
02:42 - Quantitative Research Methods
03:05 - Mixed-approach Method
03:16 - Steps In the Research Process
04:18 - Common Pitfalls to Avoid During Research
04:53 - ForeFront Newsletter