Dana Snyder | Keynote Speaker & Author
Dana Snyder | Keynote Speaker & Author
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How To Create a PSA Video That *Actually* Raises Attention & Inspires Action with Shannon Fitzgerald
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms)
What if the key to turning your mission into a movement lies in the power of video?
Shannon Fitzgerald from The Hooligans Agency (www.thehooligansagency.com/) is here to reveal how creative video content can revolutionize advocacy and nonprofit work.
And you DON’T need a massive budget to make a significant impact.
You’ll hear the incredible story behind two “fake” horror movie trailers (www.thehooligansagency.com/advocacy?pgid=ln0r7k6h6-4d726c00-17ff-48c3-98a4-524fb2b2f243) designed with a scrappy budget in less than a week (!) for Gas Leaks Action, that educated audiences about the dangers of natural gas.
These ads received a TON of earned media attention, even landing in movie theaters during Halloween season.
Shannon has one heck of a resume, going from Hollywood to spearheading 80+ campaigns for democratic and climate initiatives.
You’re no doubt going to learn so many practical tips for aligning your creative projects with your core values, and why the “MAYA Principle” is so special (it will help your content resonate more deeply!)
This episode is for you if you’re ready to elevate your social impact mission with video.
P.S. Join me for my Book Launch Tour at the Kendra Scott store in Sarasota, FL on September 18th! RSVP here (danasnyder.myflodesk.com/srqbooktour) .
Resources & Links
Learn more about Shannon’s work on her agency website (www.thehooligansagency.com/) and connect with her at shannon@thehooligansagency.com (mailto:shannon@thehooligansagency.com) , or on LinkedIn (www.linkedin.com/in/skfitzgerald/) .
Check out the video examples discussed in this episode: Silent But Deadly (www.thehooligansagency.com/advocacy?pgid=ln0r7k6h6-4d726c00-17ff-48c3-98a4-524fb2b2f243) for Gas Leaks Action and Assume That I Can (th-cam.com/video/9HpLhxMFJR8/w-d-xo.html) for CoreDown.
Join The Sustainers (positiveequation.com/monthly-giving) , my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!

• Send a DM on Instagram ( positivequation) or LinkedIn (www.linkedin.com/in/danarsnyder/) and let us know what you think of the show!
• Head to TH-cam (th-cam.com/channels/1Fg6ATRUYyvgxx3IwY0JWA.html) for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here! (positiveequation.com/speaking)
มุมมอง: 11

วีดีโอ

MONTHLY GIVING SUMMIT MANIFESTO
มุมมอง 2414 ชั่วโมงที่ผ่านมา
Welcome to the 1st Annual Monthly Giving Summit! RSVP and join us: www.monthlygivingsummit.com
The Monthly Giving Summit is TOMORROW & I Wrote A Book!
มุมมอง 2419 ชั่วโมงที่ผ่านมา
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) The Monthly Giving Summit (monthlygivingsummit.com/) is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving. So what can ...
How to Craft a High Engaging Email Welcome Series for Nonprofits
มุมมอง 4714 วันที่ผ่านมา
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project. Katelyn and I are diving into the nuances of nurturing ne...
Dressember's Blythe Hill Unpacks the Merger & Acquisition Journey with IJM
มุมมอง 4521 วันที่ผ่านมา
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work? Join me as we welcome back Blythe Hill, the visionary founder of Dressember (www.dressember.org/) , who s...
The Impact of Monthly Giving with Caitlin Wion at Alzheimer’s San Diego and Mallory Erickson
มุมมอง 1828 วันที่ผ่านมา
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) This week, there's another podcast I want to share with you: What the Fundraising (malloryerickson.com/podcast/) . Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego (www.alzsd.org/) . And Caitl...
Building Community & Fundraising Opportunities on Facebook a Conversation with the Michael J. Fox...
มุมมอง 27หลายเดือนก่อน
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have...
How Writing a Book Can Amplify Your Impact & Open Doors with Allison Trowbridge
มุมมอง 22หลายเดือนก่อน
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) Books can spark a movement. And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO ...
How To Build An Action-Taking Email List in 2024 with Scott Cohen
มุมมอง 56หลายเดือนก่อน
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement! Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Str...
Reimagine Corporate Partnerships with Kendra Scott's Amanda Young
มุมมอง 42หลายเดือนก่อน
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores. I’m thrilled to have Amanda Young, the Marketing and Philanthropic Mana...
Reimagine Corporate Partnerships with Kendra Scott's Amanda Young
มุมมอง 54หลายเดือนก่อน
Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores. I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendra Scott, here to spill her secrets behind successful nonprofit partnerships. We cover everything from setting up pop-up shops, creating custom gifts, and lev...
An Innovative Approach to Influencer Marketing with the American Lung Association with Maxine Tat...
มุมมอง 282 หลายเดือนก่อน
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) (www.buzzsprout.com/twilio/text_messages/1927203/open_sms) Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization. So how did the American Lung Association do it bac...
An Innovative Approach to Influencer Marketing w/ the American Lung Association
มุมมอง 392 หลายเดือนก่อน
An Innovative Approach to Influencer Marketing w/ the American Lung Association
Creating an Unforgettable Event Experience with Joey Goone
มุมมอง 112 หลายเดือนก่อน
Creating an Unforgettable Event Experience with Joey Goone
Creating an Unforgettable Event Experience with Joey Goone
มุมมอง 382 หลายเดือนก่อน
Creating an Unforgettable Event Experience with Joey Goone
Monthly Giving Framework Step 4 & 5: Make The Ask + Share Joy & Gratitude
มุมมอง 132 หลายเดือนก่อน
Monthly Giving Framework Step 4 & 5: Make The Ask Share Joy & Gratitude
Monthly Giving Framework Step 3: Call In The Believers
มุมมอง 92 หลายเดือนก่อน
Monthly Giving Framework Step 3: Call In The Believers
My 5-Step Framework to Build a Monthly Giving Program: Steps 1 & 2
มุมมอง 112 หลายเดือนก่อน
My 5-Step Framework to Build a Monthly Giving Program: Steps 1 & 2
A RISE in Monthly Gifts: Brainstorming Growth Ideas with Helen Quinn at The CLEO Institute
มุมมอง 52 หลายเดือนก่อน
A RISE in Monthly Gifts: Brainstorming Growth Ideas with Helen Quinn at The CLEO Institute
A RISE in Monthly Gifts: Brainstorming Growth Ideas with Helen Quinn at The CLEO Institute
มุมมอง 303 หลายเดือนก่อน
A RISE in Monthly Gifts: Brainstorming Growth Ideas with Helen Quinn at The CLEO Institute
The Monthly Giving Summit - Building & Scaling Subscriptions for Good
มุมมอง 102 หลายเดือนก่อน
The Monthly Giving Summit - Building & Scaling Subscriptions for Good
A Monthly Giving Program on a Mission to Provide Childcare for Voters with Emily Teixeria
มุมมอง 173 หลายเดือนก่อน
A Monthly Giving Program on a Mission to Provide Childcare for Voters with Emily Teixeria
A Monthly Giving Program on a Mission to Provide Childcare for Voters with Emily Teixeria
มุมมอง 92 หลายเดือนก่อน
A Monthly Giving Program on a Mission to Provide Childcare for Voters with Emily Teixeria
The Monthly Giving Mastermind | Dana Snyder
มุมมอง 1893 หลายเดือนก่อน
The Monthly Giving Mastermind | Dana Snyder
How PHCC Closed the Communications Gap for Thousands of Frontline Workers with Carrie Fox
มุมมอง 183 หลายเดือนก่อน
How PHCC Closed the Communications Gap for Thousands of Frontline Workers with Carrie Fox
How PHCC Closed the Communications Gap for Thousands of Frontline Workers with Carrie Fox
มุมมอง 192 หลายเดือนก่อน
How PHCC Closed the Communications Gap for Thousands of Frontline Workers with Carrie Fox
What Does a Community-First Marketing Approach Look Like with Andi Kay
มุมมอง 32 หลายเดือนก่อน
What Does a Community-First Marketing Approach Look Like with Andi Kay
How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah
มุมมอง 272 หลายเดือนก่อน
How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah
How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah
มุมมอง 174 หลายเดือนก่อน
How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah
Monthly Giving Mastermind Testimonial
มุมมอง 124 หลายเดือนก่อน
Monthly Giving Mastermind Testimonial

ความคิดเห็น

  • @soul-journ7190
    @soul-journ7190 4 วันที่ผ่านมา

    Hi Dana Have you run across any fundraisers platforms as of late since where one doesn't have to use many plugins? Something more all inclusive?

  • @SkategardenInc
    @SkategardenInc 5 วันที่ผ่านมา

    Commercial Not helpful

  • @4WillNoJoke
    @4WillNoJoke 10 วันที่ผ่านมา

    GIVEBUTTER is operated by abusive kids and they ruin people's campaigns and hopes! Do NOT trust this company or use this application! They are unjust, unfair, and careless over communications! They locked me out of my data and deleted my personal information without giving any plausible explanation even after multiple requests! They act in a biased and dishonest manner toward people because they are associated to Democrats in Delaware and apparently the Biden family! They discriminate and cut people off with no mercy, explanation or justification! Typical; gay and beta generation Z ! if you dislike deception, Do NOT take this message lightly! No wonder they have a bunch of gay beta boys in it! Matches the name! They are repulsively unprofessional and careless! I have yet to find an honest Friedman!

  • @yayitseugene
    @yayitseugene หลายเดือนก่อน

    super helpful! Thanks for sharing

  • @Monkprom
    @Monkprom 2 หลายเดือนก่อน

    First :)

  • @christophergarcia1532
    @christophergarcia1532 4 หลายเดือนก่อน

    Can we have a chat ?

  • @erikatorresmusic_
    @erikatorresmusic_ 4 หลายเดือนก่อน

    Yes a walk through of setting up an ad campaign would be awesome!!

  • @rafaelantoniogomezhilario6063
    @rafaelantoniogomezhilario6063 5 หลายเดือนก่อน

    I'm watching the video to document myself a little, I'm currently a web developer and I have some projects that I need to work on that deal with donations, possibly I think it could be useful to me.

  • @RishavJain
    @RishavJain 6 หลายเดือนก่อน

    Great video!

  • @redfish7302
    @redfish7302 6 หลายเดือนก่อน

    I think it would be better if you create a tutorial video for people that are brand new to Facebook ads and help them set up their very first campaign for collecting emails. Great video.

  • @wagabaaron2673
    @wagabaaron2673 6 หลายเดือนก่อน

    I don’t know where to begin from on what to post but I really find ur videos really good

  • @mienmombo1
    @mienmombo1 7 หลายเดือนก่อน

    Wonderful information!! Thanks

  • @yoganewbie6243
    @yoganewbie6243 8 หลายเดือนก่อน

    Any update on the teenagers who received this money???????

  • @melissat9702
    @melissat9702 8 หลายเดือนก่อน

    Any updates if all those 1000 teens received their $1000? Or have you been Markled 😵‍💫

  • @freelancerisrafilhossain
    @freelancerisrafilhossain 8 หลายเดือนก่อน

    NIce

  • @freelancerisrafilhossain
    @freelancerisrafilhossain 8 หลายเดือนก่อน

    Thanks for your advice

  • @GoldenEasyEducation
    @GoldenEasyEducation 8 หลายเดือนก่อน

    Hi dear! I hope you are well. I have seen the videos on your channel(Positive Equation | Dana Snyder | Keynote Speaker). Your video is very good but there are major problems. Video optimization is very poor, your SEO Score is very low, The TH-cam logo and banner are not pretty enough, and there is no SEO. No rank tags and there are many problems on your TH-cam Channel. Immediately need optimization and SEO friendly for your TH-cam channel. Otherwise, there is a possibility of damage to your TH-cam channel. As a Digital Marketer, and SEO Specialist with Ads Service, and Graphic Design expertise. I can solve your problems if you want. I built many TH-cam channels SEO friendly. I am waiting for your response. Thank you. Masum

  • @Amzad1.0
    @Amzad1.0 8 หลายเดือนก่อน

    Your video is Amazing But there is such a low view and subscription low Your channel is no SEO Do SEO and video optimization get more views and subscribes

  • @Mdtanvirahmedtusheer
    @Mdtanvirahmedtusheer 8 หลายเดือนก่อน

    hello

  • @Mazharul734
    @Mazharul734 8 หลายเดือนก่อน

    nice video

  • @user-ln4ls4nl4j
    @user-ln4ls4nl4j 8 หลายเดือนก่อน

    Excellent video

  • @ShuvoChowdhuryOvi
    @ShuvoChowdhuryOvi 8 หลายเดือนก่อน

    I was watching a video on TH-cam when I saw your channel. I really like your video content. But as a TH-cam expert, I noticed one thing: your video views are getting less and less. Then I researched your channel and found that your video's SEO score is very bad. Your video and I see that your video is not SEO optimized because your video is not for the targeted audience, your video gets fewer views and channel subscribers get less views. I can say that as a TH-cam expert, if you can do SEO friendly things for your channel and videos like searching for tags, hashtags, descriptions and keywords then your TH-cam channel and videos will be develop rapidly. I think your TH-cam channel will make your dream come true.

  • @raselhossen5.0
    @raselhossen5.0 8 หลายเดือนก่อน

    Because your channel is not optimized properly. When you upload the video. then you make a mistake. The mistake is that your video is not SEO well, video rank tag is not used. This is the most important part of uploading a video. Here you are wrong.

  • @raselhossen5.0
    @raselhossen5.0 8 หลายเดือนก่อน

    But, your channel is not getting up, no subscribers, and no views are increasing, your channel is also not improving.

  • @raselhossen5.0
    @raselhossen5.0 8 หลายเดือนก่อน

    Your video content is very good.

  • @MirajAli559
    @MirajAli559 8 หลายเดือนก่อน

    nice

  • @rsrabbi444
    @rsrabbi444 8 หลายเดือนก่อน

    Hello Mam, I hope this message finds you well. My name is Rabbi, and I specialize in TH-cam channel optimization. I recently had the opportunity to explore your channel and watch some of your videos. While your content is engaging and valuable, I noticed that there is room for improvement in terms of Search Engine Optimization (SEO). Implementing SEO strategies can significantly boost the visibility of your videos, making them more discoverable to a wider audience. By optimizing video titles, descriptions, and tags, you can enhance your channel's overall performance and attract more viewers. I would be delighted to offer my expertise and assist you in optimizing your videos for SEO. This can help increase your channel's reach, engagement, and ultimately, its success on the platform. If you're interested, I'd be happy to schedule a brief consultation to discuss how we can tailor an SEO strategy to meet the specific needs of your channel. Please let me know a convenient time for you, and we can take the next steps toward enhancing your TH-cam presence. Looking forward to the possibility of working together. Best regards, Rabbi

  • @itz_shami829
    @itz_shami829 9 หลายเดือนก่อน

    Hi, I saw your channel and I must say that it was really informative and well-made. But there are many errors in your channel. Due to which your channel is not growing fast and your channel will suffer. Did you find those errors? If you solve the error your channel will grow quickly. If you not do that please inform me.

  • @mustakimbilla5084
    @mustakimbilla5084 9 หลายเดือนก่อน

    Your video and video editing were great too. I saw your channel, what a great video. Liked and subscribed.

  • @sharminshikdar9260
    @sharminshikdar9260 9 หลายเดือนก่อน

    Very good video.

  • @freelancerisrafilhossain
    @freelancerisrafilhossain 9 หลายเดือนก่อน

    Nice

  • @findfaruk
    @findfaruk 9 หลายเดือนก่อน

    Gorgeous content

  • @trendscene5374
    @trendscene5374 9 หลายเดือนก่อน

    Hello, Hope you are well, and thanks. For your kind information, I visit your TH-cam channel. Your TH-cam video content is amazing. But not enough active viewers and new viewers. Your video needs to be on-page SEO and Off-page SEO. Then you can see better results day by day. I have completed lots of orders with success. If you have any questions just knock me. I am waiting for your response.

  • @tmpchurchofgod
    @tmpchurchofgod 10 หลายเดือนก่อน

    Is this good strategy method for churches?

  • @honorinengenwi-lh6iq
    @honorinengenwi-lh6iq 10 หลายเดือนก่อน

    Thanks for the education and the awareness

  • @johnnyz9368
    @johnnyz9368 ปีที่แล้ว

    *Promo sm*

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    What was one tip from today's video that you are going to implement in your nonprofit? Looking forward to reading them!

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    Which nonprofit fundraising tools are you going to use for your monthly donations? Let me know down below. See you in my next one!

  • @rebeccapayne3125
    @rebeccapayne3125 ปีที่แล้ว

    Thanks for the tips and insight into the platforms.

  • @oasisministryventures
    @oasisministryventures ปีที่แล้ว

    This worked well for us.

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    Thanks for watching! What was one interesting thing you learned in today's video? Looking forward to reading them.

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    Thanks so much for watching! Be sure to let me know if this benefited you in any way and I will see you in my next video.

  • @kellyf8616
    @kellyf8616 ปีที่แล้ว

    We do have a monthly giving program, and are currently planning a campaign to increase the amount of participants. I like your ideas toward the end of this video on ways to reward them: exclusive emails, texts or content. Thank you.

  • @MissionDrivenImpact
    @MissionDrivenImpact ปีที่แล้ว

    Great personal story that perfectly illuminates the power of understanding your donor journey. It's all about hitting the right person with the right message at the right time.

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    Is a monthly program something you think your organization will be interested in creating? Let me know down below ✨

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    What is an update to Celebrate RVA's site that you were fond of and want to incorporate into your online donation website? Let me know your thoughts below ✨

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    Thanks for watching- what is one issue you've faced when it comes to your donor's customer journey? Let's chat below!

  • @ReubenHerzl
    @ReubenHerzl ปีที่แล้ว

    Great presentation Dana and thanks for posting! Just curious, what conference was this?

  • @PositiveEquation
    @PositiveEquation ปีที่แล้ว

    What is one new thing you learned in today's video? Let me know down below ✨