What Makes a TRULY Successful Marketing Strategy?
In this episode of the Social Hotelier Podcast, host Sam-Erik Ruttmann speaks with Eric Dingler, a digital nomad and marketing expert, about the intersection of travel and marketing strategies.
He runs successfully a location-independent business.
Eric shares insights from his family's journey as they travel the world while managing a marketing agency. The conversation explores how the digital nomad lifestyle has reshaped Erik's understanding of marketing, emphasizing the importance of simplicity in marketing strategies and the need for businesses to adapt to changing consumer behaviors.
Eric also discusses the evolution of web design and businesses' need to gather customer information for effective advocacy marketing. In this conversation, Eric Dingler shares insights on effective marketing strategies for engaging customers, particularly in digital nomadism. He discusses the importance of specialized landing pages, understanding customer needs, and innovative engagement tactics, such as the unique Yahtzee experience at a restaurant in Buenos Aires. Eric also delves into the challenges and benefits of raising a family while living a digital nomad lifestyle, emphasizing adaptability and the use of technology to maintain connections. He highlights emerging trends in the digital nomad community, particularly the increasing number of families embracing this lifestyle and the impact of remote work policies post-COVID.
🔴You are listening to The Social Hotelier Show! A video podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.
I share my views and experiences relating to hospitality, technological trends and also relating to humanity.
Also sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing their inspiration, lessons they learned, and how to make an impact.
My name is Sam-Erik Ruttmann, a lifetime global hotelier. I currently provide global advisory services to redefine new paradigms for hotel businesses so they can maximize their assets. In partnership with Studio Puisto Architects, our aim is to create the most beautiful hotel experiences for the experiential traveler.
My home base is in Helsinki Finland also known as the Nature Capital of the World.
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