In this episode of Martechify, host Fernando Labastida interviews Eduardo Ortiz, CEO of We Are the Robots Inc. (WATR). They discuss Eduardo's journey from graphic design to technology, the evolution of web and mobile applications, and the role of AI in enhancing creativity. The conversation also delves into Eduardo's work with GS1, focusing on the importance of data in driving business decisions and creating value for members through predictive analytics and engagement strategies. In this conversation, Eduardo discusses the development of a user-friendly predictive analytics platform that integrates marketing and customer service efforts to enhance customer engagement and retention. He emphasizes the importance of predictive analytics and recommendation engines in driving marketing strategies and improving customer experiences. Eduardo also shares insights on the future of marketing technology, highlighting the rise of AI agents that can automate tasks and enhance customer interactions.
00:00 Introduction to Martechify and Eduardo Ortiz
03:01 Eduardo's Journey from Design to Technology
05:49 The Evolution of Web and Mobile Applications
09:13 AI as a Tool for Creativity
11:55 Engagement with GS1: Initial Projects
14:48 The Importance of Data in Business Decisions
18:13 Building Value for GS1 Members
21:08 Creating a Predictive Analytics Model
24:03 Understanding Member Engagement and Retention
31:49 Building a User-Friendly Predictive Analytics Platform
34:13 Integrating Marketing and Customer Service for Renewals
36:39 Leveraging Data for Customer Engagement and Retention
39:01 The Role of Predictive Analytics in Marketing
42:52 Insights and Recommendations: Enhancing Customer Experience
45:20 Prospective Analytics: Looking Beyond Predictions
47:20 The Future of Marketing Technology: Predictions for 2025
50:09 The Rise of AI Agents in Marketing
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