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Martech Map
เข้าร่วมเมื่อ 7 พ.ค. 2022
Martech for 2025 Keynote
Scott Brinker and Frans Riemersma deliver a 60-minute keynote on "Martech for 2025" - major trends in marketing technology that companies should be prepared for in the year ahead. Features one of the most comprehensive surveys of real-world gen AI use cases in marketing.
มุมมอง: 83
วีดีโอ
Martech for 2025: Filling the Gaps in Governance for Generative AI
มุมมอง 2314 วันที่ผ่านมา
Scott Brinker and Frans Riemersma interview Jonathan Moran, head of adtech and martech solutions marketing at SAS, on the topic of the gaps in governance for generative AI - and how to fill them - as part of their Martech for 2025 series.
Martech for 2025: Lessons of Composability for Marketing Operations
มุมมอง 1514 วันที่ผ่านมา
Scott Brinker and Frans Riemersma interview Sara Faatz, director of technology community relations at Progress, on the topic of lessons of composability from software development that can be applied in marketing operations, as part of their Martech for 2025 series.
Martech for 2025: A CDP's Best Friend: "Shifting Left" Data Quality
มุมมอง 1814 วันที่ผ่านมา
Scott Brinker and Frans Riemersma interview Greg Brunk, head of product at MetaRouter, on the topic of "shifting left" data quality as a complement to modern CDP platforms, as part of their Martech for 2025 series.
Martech for 2025: Why the Next Wave Beyond CDPs Is AI Decisioning
มุมมอง 6414 วันที่ผ่านมา
Scott Brinker and Frans Riemermsa interview Tejas Manohar, CEO of Hightouch, on why the next wave beyond CDPs is AI decisioning, as part of their Martech for 2025 series.
Martech for 2025: End-to-End Marketing on Your Data Cloud with AI
มุมมอง 5114 วันที่ผ่านมา
Scott Brinker and Frans Riemersma interview Chris O'Neill, CEO of GrowthLoop on the topic of end-to-nd marketing in your data cloud with AI as part of their Martech for 2025 series.
#MartechDay 2024: Adaptability and Composability in Martech Stacks (WordPress VIP)
มุมมอง 277 หลายเดือนก่อน
Scott Brinker and Frans Riemersma interview Michael Khalili, director of product marketing at WordPress VIP, on open martech platforms and the power of composability in martech stacks.
#MartechDay 2024: The Data Warehouse Isn't the Be-All, End-All (Syncari)
มุมมอง 187 หลายเดือนก่อน
Scott Brinker interviews Nick Bonfiglio, CEO of Syncari, on why the data warehouse isn't the be-all, end-all of data integration in the modern martech stack.
#MartechDay 2024: Marketing & The Data Supply Chain (SAS)
มุมมอง 1137 หลายเดือนก่อน
Scott Brinker and Frans Riemersma interview Jonathan Moran, director of product marketing at SAS, and Regan Yan, CEO of Digital Alchemy, on the "data supply chain" that has become critical to marketing.
#MartechDay 2024: Creative Campaigns from Cloud Data (GrowthLoop)
มุมมอง 217 หลายเดือนก่อน
Scott Brinker and Frans Riemersma interview Rebecca Corliss, CMO of GrowthLoop, on the new creative opportunities that marketers can tap into with an expanded first-party data universe.
#MartechDay 2024: Advancing Cross-Channel Marketing with AI & Data (MoEngage)
มุมมอง 627 หลายเดือนก่อน
Scott Brinker and Frans Riemersma interview Raviteja Dodda, CEO of MoEngage, on the latest advancements in cross-channel marketing being enabled by a new generation of AI and data integration.
#MartechDay 2024 Stackie Awards
มุมมอง 477 หลายเดือนก่อน
The 2024 Stackie Awards reviews 26 marketing technology stack illustrations contributed this year from B2B and B2C companies of all sizes. We celebrate 6 Stackie Lifetime Achievement Award winners - Ersi, Itaú, Philips, Sargento, SAS, and Verizon - as well as 5 new winners: ChurnZero, Demandbase, Sage, StackMoxie, and Thompson Reuters. Read more about The 2024 Stackie Awards and download a PDF ...
#MartechDay 2024 Keynote
มุมมอง 6847 หลายเดือนก่อน
Scott Brinker and Frans Riemersma unveil the 2024 marketing technology landscape, analyze some of the key trends happening in the industry - including the impact of AI - and discuss their latest research on composability in martech stacks and the correlation between martech maturity and business performance. You can get a free copy of The State of Martech 2024 report that is discussed in this k...
Martech for 2024
มุมมอง 2.6Kปีที่แล้ว
Presentation by Scott Brinker and Frans Riemersma of some of the findings from their 89-page Martech for 2024 report. Topics covered by the report include: • AI's effects on the martech landscape • Dynamics of "long tail" martech apps • Enlightened stack utilization strategies • Aggregation as a unifying stack pattern • Cloud data warehouse centric martech • UI and workflow aggregation via AI •...
Martech for 2024: Snowplow Interview
มุมมอง 220ปีที่แล้ว
Interview with Alex Dean, co-founder and CEO of Snowplow, discussing how to operationalize first-party data from the cloud data warehouse in an increasingly composable marketing technology environment.
Best of Breed Marketing Summit 2023 Keynote
มุมมอง 678ปีที่แล้ว
Best of Breed Marketing Summit 2023 Keynote
Martech for 2023: The (Really) Big Picture
มุมมอง 6K2 ปีที่แล้ว
Martech for 2023: The (Really) Big Picture
The Stackies 2022 Marketing Tech Stack Awards
มุมมอง 1812 ปีที่แล้ว
The Stackies 2022 Marketing Tech Stack Awards
2022 Martech Landscape & State of Martech Report
มุมมอง 3122 ปีที่แล้ว
2022 Martech Landscape & State of Martech Report
are those channel ecosystems or cyclones
Thank you so much, im a marketer at Zoho and this is been really useful.
How do I get hold of the slides
Excellent video & report. Thank you!
Hello, very usefull to have your perspectives every year. as I understand it, last year was about stacks, this year is about optimisation and features :)
Great Work indeed, thank you for putting such hard work and sharing what you have learned !!
Very informative and insightful session Frans and Scott. Keep up this fantastic work gents!
"Promosm"
Great talk!
Is there a way to get the slides
Yes, they're linked as a report here: martechmap.com/download