Channel Factory
Channel Factory
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It's a Win Win: Why Sponsorships Make Sense with Mary Earps, MBE [Full Video]
Tune in for a deep dive into how thoughtful connections and shared values drive impactful results at Stagwell's Sport Beach. Channel Factory's very own Jovana shares insights into building meaningful partnerships and aligning brand values with athletes, agencies, and vendors. The discussion emphasizes the importance of open conversations and collaboration to achieve successful marketing outcomes. With Mary Earps, former Manchester United goalkeeper, and other industry experts, the panel explores the value of authentic brand-athlete relationships and actionable takeaways for brands looking to create win-win partnerships.
มุมมอง: 32

วีดีโอ

Channel Factory @ Cannes Lions 2024
มุมมอง 2812 หลายเดือนก่อน
🌟 Watch the Recap of Our Activations at #CannesLions2024! 🌟 Join us as we go even bigger this year at Cannes Lions 2024! Our partnerships with @stagwell's Sport Beach, @dentsuUSA, New Digital Age, @videoweek, The Drum, PMW, and many more made this edition truly special and successful. From innovative activations to inspiring collaborations, see all the highlights and behind-the-scenes moments t...
Channel Factory's Vision and AI in Media with Phil Cowdell
มุมมอง 2093 หลายเดือนก่อน
Join us as Phil Cowdell, Chief Strategy Officer at Channel Factory, delves into the evolving landscape of media, the power of AI, and the responsibility of the industry to foster a positive, inclusive environment. With a wealth of experience from WPP and a mission to drive meaningful change, Phil shares insights on: 🔹 Channel Factory's Mission: Categorizing and activating video content to creat...
Future of Advertising at Cannes Lions: AI, CTV, and Cookieless Strategies
มุมมอง 913 หลายเดือนก่อน
Join Bill Schild, GM of Americas for Channel Factory, and Jake Marx, Global Head of Partnerships for Stagwell, as they discuss: Key Topics: - AI in Advertising: How AI is transforming the advertising landscape, optimizing campaigns, and enhancing workflow efficiencies. - Shift to CTV: The ongoing transition from linear TV to Connected TV (CTV) and its impact on brands and consumers. - Future-Pr...
Digital Advertising: From Chaos to Cautious to Conscious
มุมมอง 173 หลายเดือนก่อน
In this insightful talk, Phil Cowdell, Chief Strategy Officer of Channel Factory, reflects on a key moment from the New York Brand Safety Summit where Luis de Como, EVP of Global Media, Unilever, highlighted the need for more inclusive media investment. Phil expands on Luis’ challenge to the industry, urging brands not just to avoid harmful content but to actively uplift diverse creators and ho...
Being a Conscious Business Partner in Advertising
มุมมอง 5K3 หลายเดือนก่อน
Hear from Phil Cowdell, Chief Strategy Officer of Channel Factory, who shares insights on how businesses can become more conscious and make a positive impact on the world of advertising. Phil discusses how being a conscious business partner means going beyond the traditional focus on profit and prioritizing doing good for people and the planet. The video covers four key areas: 1. What it means ...
Keynote: “Social Media - from Harmful to Helpful”
มุมมอง 5483 หลายเดือนก่อน
In this insightful talk, Phil Cowdell, Chief Strategy Officer of Channel Factory, explores what it means to be a conscious business and the impact the advertising industry can make on society. Phil dives into the dual nature of social media, highlighting both its benefits-like creativity, inclusion, and wellness-and its harmful aspects, such as misinformation and discrimination. He shares four ...
Empowering Underrepresented Voices in Media: A Conversation w/ Mindshare at the Brand Safety Summit
มุมมอง 233 หลายเดือนก่อน
Join us in another engaging episode of our Conscious Conversation series, recorded live at the Brand Safety Summit London. In this session, Juliet McCutcheon, Commercial Director UK at Channel Factory, sits down with Deborah Gbadamosi, Global Client Lead at Mindshare, to explore her journey as a media professional committed to inclusivity in advertising. Deborah shares her transition from an in...
Don’t be cheap - How low cost CPMs for video advertising are costing you more
มุมมอง 2484 หลายเดือนก่อน
Famous for its incredible reach, cost-efficiency, and diverse advertising options like CTV, Audio, and Select, TH-cam brings dynamic media strategies to life. To ensure your brand aligns with suitable content, it’s crucial to appear alongside material that is 100% contextually aligned with your values, key messaging, and KPIs. In this video we explore how to build an impactful video media strat...
Maximizing Ad Impact in the Age of Data Privacy and AI - David Winstone, Channel Factory
มุมมอง 2584 หลายเดือนก่อน
Channel Factory's UK Trading Director, David Winstone, recently caught up with New Video Frontiers to explore how the changing landscape of privacy laws and data awareness is transforming advertising strategies. Discover why context has become an indispensable tool for marketers facing the challenges of limited audience data. David shares insights on how integrating eye-tracking technology and ...
Inclusive Leadership with Lynn Branigan, President & CEO, She Runs It
มุมมอง 6134 หลายเดือนก่อน
Join us for an enlightening episode of Conscious Conversations as we sit down with Lynn Branigan, CEO & President of She Runs It, alongside Jenny Chau, Chief Solutions Officer at Channel Factory. Fresh off a women's leadership breakfast where empowering stories took center stage, Lynn captivated us with her insightful questions, evoking both tears and laughter. In this video, we explore the fin...
How to be an ally for women in the workplace - Lynn Branigan, President & CEO, She Runs It
มุมมอง 6K4 หลายเดือนก่อน
How to be an ally for women in the workplace - Lynn Branigan, President & CEO, She Runs It
Trend Report: Women Working in Marketing & Advertising - Lynn Branigan, She Runs It
มุมมอง 224 หลายเดือนก่อน
Trend Report: Women Working in Marketing & Advertising - Lynn Branigan, She Runs It
Sustainable Beach Clean Up at POSSIBLE Miami Conference 2024
มุมมอง 385 หลายเดือนก่อน
Channel Factory is known for our expertise in brand suitability and contextual targeting, but our efforts and impact expand beyond advertising norms. Our collaboration with Possible Miami and Clean Miami Beach demonstrates our commitment to environmental stewardship and community engagement, reflecting our broader mission to create positive change beyond the digital landscape.
Ladies in Leadership Breakfast at POSSIBLE Miami Conference 2024
มุมมอง 385 หลายเดือนก่อน
Channel Factory proudly joined forces with She Runs It to curate a Jeffersonian-style breakfast, gathering women leaders from the realms of marketing, advertising, media, and tech during Possible Miami 2024. This partnership highlights our dedication to fostering diversity, empowerment, and collaboration within one of the most influential industries.
Brand Safety Summit Asia: How Being Conscious Can Help Accelerate Media Performance
มุมมอง 735 หลายเดือนก่อน
Brand Safety Summit Asia: How Being Conscious Can Help Accelerate Media Performance
What DEIBA means in the workplace with Deleyla Glass, GSD&M
มุมมอง 406 หลายเดือนก่อน
What DEIBA means in the workplace with Deleyla Glass, GSD&M
Advice for Young Women Professionals - Deleyla Glass, Digital Media Director, GSD&M
มุมมอง 196 หลายเดือนก่อน
Advice for Young Women Professionals - Deleyla Glass, Digital Media Director, GSD&M
LGBTQIA+ Representation at SXSW with Deleyla Glass, GSD&M
มุมมอง 126 หลายเดือนก่อน
LGBTQIA Representation at SXSW with Deleyla Glass, GSD&M
Breaking Barriers at SXSW: Advocating for Diversity in Advertising & Tech
มุมมอง 1676 หลายเดือนก่อน
Breaking Barriers at SXSW: Advocating for Diversity in Advertising & Tech
Channel Factory Takes SXSW 2024
มุมมอง 2.9K6 หลายเดือนก่อน
Channel Factory Takes SXSW 2024
Channel Factory Italy Gives Back w/ Educatori Senza Frontiere
มุมมอง 1189 หลายเดือนก่อน
Channel Factory Italy Gives Back w/ Educatori Senza Frontiere
Does Brand Safety Make the Internet Dumber or Less Effective? -Channel Factory x Brand Safety Summit
มุมมอง 10510 หลายเดือนก่อน
Does Brand Safety Make the Internet Dumber or Less Effective? -Channel Factory x Brand Safety Summit
Strength in Numbers: How to Prioritize Inclusive Marketing - Michael Brown, UM Worldwide
มุมมอง 5010 หลายเดือนก่อน
Strength in Numbers: How to Prioritize Inclusive Marketing - Michael Brown, UM Worldwide
Authenticity in Action: Navigating Diversity in Advertising - Chrisa Chatzisavva, Mindshare
มุมมอง 13110 หลายเดือนก่อน
Authenticity in Action: Navigating Diversity in Advertising - Chrisa Chatzisavva, Mindshare
Beyond Buzzwords: Crafting Inclusive Ads that Resonate - Michael Brown, UM Worldwide
มุมมอง 11510 หลายเดือนก่อน
Beyond Buzzwords: Crafting Inclusive Ads that Resonate - Michael Brown, UM Worldwide
Partnering for Change: EssenceMediacom's Diversity Commitment - Emma Glenn, MediaCom
มุมมอง 7510 หลายเดือนก่อน
Partnering for Change: EssenceMediacom's Diversity Commitment - Emma Glenn, MediaCom
Understanding Bias, Embracing DE&I: The Journey to Responsible Advertising - Emma Glenn, MediaCom
มุมมอง 3810 หลายเดือนก่อน
Understanding Bias, Embracing DE&I: The Journey to Responsible Advertising - Emma Glenn, MediaCom
The Buying Power of Diverse Consumers with Elizabeth Anyaegbuna, Co-Founder, 16x9media
มุมมอง 2811 หลายเดือนก่อน
The Buying Power of Diverse Consumers with Elizabeth Anyaegbuna, Co-Founder, 16x9media

ความคิดเห็น

  • @KishorDas-cu2dr
    @KishorDas-cu2dr 3 หลายเดือนก่อน

    Hii

  • @afsanaakther2173
    @afsanaakther2173 3 หลายเดือนก่อน

    Choosing low-cost CPMs for video advertising might save money upfront but can ultimately cost more in engagement and effectiveness. Invest wisely for better results!

  • @DavidKlausa
    @DavidKlausa 4 หลายเดือนก่อน

    Up is down! Digital.

  • @jamesclaydon3226
    @jamesclaydon3226 8 หลายเดือนก่อน

    It’s the Marxist equity babble that is the problem.

  • @repulbic_steve
    @repulbic_steve 8 หลายเดือนก่อน

    This is what’s wrong with the world.

  • @blackbetta
    @blackbetta 9 หลายเดือนก่อน

    Remember when David Shing predicted apps were on the way out and email would be hotter than ever?

  • @andrewt7607
    @andrewt7607 9 หลายเดือนก่อน

    Promo-SM

  • @dariomarletta7590
    @dariomarletta7590 9 หลายเดือนก่อน

    Grandi, Bravi! Bel Progetto :)

  • @kevin15776
    @kevin15776 11 หลายเดือนก่อน

    Lots of nothing being said here.

  • @drillano4845
    @drillano4845 11 หลายเดือนก่อน

    EVERYONE ALWAYS TALKS ABOUT SEXUAL ORIENTATION BUT NEVER WANTS TO TALK ABOUT THE MAIN POINT TO DOWNLOAD A DATING APP... SEX! MAN I CAN'T WAIT TO GET RICH & BUILD MY APP... IT'S TIME TO GIVE THE PEOPLE WHAT THEY WANT & NEED FOR FREE...SO MANY MEN IN AMERICA NEED SEX...FREE SEX...BUT I BET THEY WOULDN'T MIND BUYING A DATE(NOT PROSTITUTE). THERE ARE EVEN WOMEN WHO JUST WANT TO BE F**KED OR PLEASURED AND THE APPS DON'T MAKE IT CLEAR FOR THEM...ALL I EVER SEE IS DATING APPS TALK LIKE KIDS...IS THIS FOR TEENS OR ADULTS LIKE WHAT...ARE...WE...DOIN?!? WE NEED TO MAKE AN APP THAT DOESN'T JUST CATER TO WOMEN LOOKING FOR MEN OR ELLING EX LOL...WE NEED AN APP THAT CATERS TO ALL THE SEXUAL KINGS, QUEENS, AND PEASANTS OF THE WORLD👌🏾😂 LOL ION WANT NO CREEPYASS PERVERTS N PEDOPHILES ON MY APP....I JUST WANT REASONABLE MEN AND WOMEN BEING ABLE TO "DATE" FR....MOST MEN DON'T WANT TO GO ON A DAMN DATE WE WANT TO GET LAID...YES WE WANT WIVES BUT WE WANT SLUTS TOO...YA KNOW...A WOMAN OR FEMALES THAT WILL "DO IT FOR US" WHY DOES THE WORLD KEEP SHOVING THIS GOOGAGA CRAP IN OUR BRAINS LIKE WE DIDN'T GET HERE BY BEING BARBARIC & COURAGEOUS....UFCK A DATE...MAKE A SEX APP...MEN NEED TO GET LAID & WOMEN NEED TO FIND THE MAN OF THEIR SEXAUL DESIRES(UFCK A DREAM) AND FOR THE POLY WOMEN & MEN THIS WOULD BE A BUFFET FOR THEM....OH AND DON'T GET ME STARTED ON ON THE APP I'D MAKE FOR PEOPLE WITH AIDS🤷🏾👌🏾😂🙄 😏MY NAME IS LANO..LANOTHEBILLIONAIRE IF YOU SEE THIS COMMENT BEFORE I GET RICH SOMEHOW & YOU UNDERSTAND WHAT I'M SAYING AND WHERE I'M COMIN FROM...THEN TAKE THIS TIME TO GATHER UP INVESTORS BECAUSE BUYING MY IDEA(S) COULD HAVE BIG RETURNS...LOL YA KNOW WHAT...MAKE ME A MILLIONAIRE & I'LL RETURN THE FAVOR I MAKE MUSIC & I HAVE A MIND FOR BUSINESS #RAPPER #REALESTATEBOSS #IMFROMDETROIT #LANOTHEBILLIONAIRE

  • @3toadbroth
    @3toadbroth ปีที่แล้ว

    Digital!

    • @jobburt
      @jobburt ปีที่แล้ว

      Digital, yah?

    • @3toadbroth
      @3toadbroth ปีที่แล้ว

      @@jobburt 1:22 Shangy: "...blah blah blah blah." Host: "Yeah." Pretty much sums it up.

    • @dividepaths
      @dividepaths 5 หลายเดือนก่อน

      Down is up, up is down. I'm a clown!

  • @harryfox9572
    @harryfox9572 ปีที่แล้ว

    Harriet Kingaby, unelected facist deciding though blackmail who can say what - funded by shadowy figures. Defund the CAN and cancel the censors. Boycott all products from companies that subscribe to their drivel give em a good hard budlighting

  • @CRValtierra
    @CRValtierra ปีที่แล้ว

    Men, keep being masculine Andrew Tate Tristan tate Jordan Peterson Hamza Ahmed David Goggins Joe Rogan MMA fighters Boxers Blue color workers "What the hell are we going to do without men?" Jordan Peterson "Do the hard work, especially when you dont feel like it" Hamza Ahmed

  • @anishkumar9149
    @anishkumar9149 ปีที่แล้ว

    Shut up

  • @Weirdoh8er
    @Weirdoh8er ปีที่แล้ว

    Did you know about half of all sex related crimes done against children are done by gay people?

  • @SultanaRazia-jx8mk
    @SultanaRazia-jx8mk ปีที่แล้ว

    Wow! Good content!❤

  • @iamnoone78647
    @iamnoone78647 ปีที่แล้ว

    It already did , it's a end for copywriters and content writers

  • @TELEGUN102pl
    @TELEGUN102pl ปีที่แล้ว

    6 june 1944 courage month liberalism marksizm socializm komunizm its all shit increase masculinity

  • @mozzi8000
    @mozzi8000 ปีที่แล้ว

    Shutup

  • @itierney
    @itierney ปีที่แล้ว

    th-cam.com/video/tHEOGrkhDp0/w-d-xo.html

  • @bradstuart6740
    @bradstuart6740 ปีที่แล้ว

    I absolutely love Shingy, I could listen to him talk about the world all dang day!

  • @lindamerchant123
    @lindamerchant123 ปีที่แล้ว

    Progressive NFL

  • @bgetz6961
    @bgetz6961 ปีที่แล้ว

    Four 15min quarters but the game takes 3 1/2 hours on average

  • @bgetz6961
    @bgetz6961 ปีที่แล้ว

    Take away some commercials maybe?

  • @allans2642
    @allans2642 ปีที่แล้ว

    Sports are over with….woke is the most moronic concept ever

  • @johnaltobello5095
    @johnaltobello5095 ปีที่แล้ว

    I'm surprised there not using diversity hires!

  • @porshprix4286
    @porshprix4286 ปีที่แล้ว

    👎🏽

  • @Toboldlygo721
    @Toboldlygo721 ปีที่แล้ว

    🤮🥄for sure gagme witha spoon🤮🥄

  • @Toboldlygo721
    @Toboldlygo721 ปีที่แล้ว

    Stop all the Wolk shit and football will be fun again. don’t try to Trick the children with lies. About kneeling for our flag & Christopher Columbus enslaving people. When he was like Thousand of Italian insightful ahead The time & was a great explorer. That’s just one example of how you could get the kids to like football be honest with them. ✨✨✨🇺🇸 Strength in unity🇺🇸✨✨✨✨✨ 🦁TRUMP 2024 🦁

  • @johnaltobello5095
    @johnaltobello5095 ปีที่แล้ว

    NFL has gone Woke.

  • @oc7531
    @oc7531 ปีที่แล้ว

    You look like Skyler from Breaking Bad

    • @kanonstudios6919
      @kanonstudios6919 ปีที่แล้ว

      Lmao Fr came here to say the same thing.

  • @64maxpower
    @64maxpower 2 ปีที่แล้ว

    Just give those who question the other check box

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      If only it were that simple. People want to feel seen and heard, but telling those who question in the "other" box doesn't foster a sense of belonging.

  • @GregPentecost
    @GregPentecost 2 ปีที่แล้ว

    Nobody cares how they identify! Stop sexualizing everything. If they create great content, that is enough. That’s all anyone wants. If the content is crap, no one wants it.

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      We agree! Great content deserves an equal opportunity for monetization regardless of how someone identifies. This entire interview highlights how harmful and restrictive advertising blocklists are and how brands can avoid rainbow washing altogether, not only during Pride month. Here's the full interview if you feel inclined, th-cam.com/video/pHXdPmoMQ_4/w-d-xo.html

    • @GregPentecost
      @GregPentecost 2 ปีที่แล้ว

      @@ChannelFactory1 Good content gets watched. Watched content sometimes gets monetized by TH-cam. If TH-cam won't do monetize it but people like it, there are other methods to monetize content (Locals, Patreon, etc.). However, most people don't want to watch hyper-sexualized content. There's more to the world. Advertisers have the right to choose who and what they want to sponsor. How much do you want to pay money to support a brand that doesn't align with / is contrary to your beliefs? Truth is, we don't have a right to someone else's advertising dollars. Ask if the content is good? Is it being watched? Is there a specific demographic TH-cam can target for monetization? Is there a large market that advertisers are actually spending money to target? For example: Certain guitar channels regularly hit well over 1 million views with their videos... but make almost NO money from their channel. Why? Because there are not competing advertisers who want that market. Therefore, while smaller channels may make more money, it is driven by which advertisers are willing to spend and compete for the market. Economics of marketing and advertising 101.

  • @sissy-_-fnyc
    @sissy-_-fnyc 2 ปีที่แล้ว

    Ridiculous. People are individuals 🙄

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      🤔 Not sure what you're referring to, Sissy, but we believe DE&I is essential for all industries to thrive.

  • @bugslifefleshy3043
    @bugslifefleshy3043 2 ปีที่แล้ว

    I hate this generation

  • @renejewell1754
    @renejewell1754 2 ปีที่แล้ว

    She's going to die alone isn't she

  • @debbielotmore8317
    @debbielotmore8317 2 ปีที่แล้ว

    This is such a powerful interview and very educational and insightful. Well done to all who contributed.

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      Thanks so much, Debbie! It's so necessary to listen to the experiences of others to better understand how much further we have to go, collectively.

  • @patriciaotoole5930
    @patriciaotoole5930 2 ปีที่แล้ว

    R these people nuts

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      If you're referring to childcare being unaffordable in the UK, then yes!

  • @HeierMr
    @HeierMr 2 ปีที่แล้ว

    So privileged it’s ridiculous. Everything wrong with this country right now

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      Acknowledgment is the first step in making a positive impact. You too can be a part of the change.

  • @st00y23
    @st00y23 2 ปีที่แล้ว

    POV. you missed clicked

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      lol everything happens for a reason

  • @teogg2252
    @teogg2252 2 ปีที่แล้ว

    Proof that society became so soft and brainwashed that they get offended by masculinity and call it toxic

  • @caesar7978
    @caesar7978 2 ปีที่แล้ว

    The modern man has had their masculinity numbed and locked away. We must return to our original values if we hope to move forward as a society

  • @erickbanegas4633
    @erickbanegas4633 2 ปีที่แล้ว

    Omg what is this I like you!

    • @ChannelFactory1
      @ChannelFactory1 2 ปีที่แล้ว

      Thanks for the support! This is a part of Channel Factory's Conscious Conversations series, where we interview leaders who are making a positive change in the advertising industry!

  • @santiagaunzueta7523
    @santiagaunzueta7523 2 ปีที่แล้ว

    .

  • @helatard4272
    @helatard4272 2 ปีที่แล้ว

    Reject Stupidity Embrace Masculinity

  • @foxc8646
    @foxc8646 2 ปีที่แล้ว

    Any suggestions for people trying to reach these types of marketing positions in the gaming group industry. I am definitely one of these people and I just finished my degree and this career path looks very interesting and promising

  • @clwashington4171
    @clwashington4171 2 ปีที่แล้ว

    Awesome interview!! I learned so much!! Thank you….

  • @hazelnicolealfonso2249
    @hazelnicolealfonso2249 2 ปีที่แล้ว

    👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼

  • @shadinbanglabd6010
    @shadinbanglabd6010 2 ปีที่แล้ว

    Hello dear, if you have time we can talk about the growth of your youtube channel for a while I look forward to hearing from you

    • @harryfox9572
      @harryfox9572 ปีที่แล้ว

      No one cares about their youtube channel! a minority niche subject matter which is why they have to resort to sly underhand tactics to push their political agenda instead of getting elected and representing the will of the people

  • @MDShababRajaOfficial
    @MDShababRajaOfficial 2 ปีที่แล้ว

    Hii i watching your video And like yours video best videos nice good videos and i am helping next your again oky your very good work nice video Quality very best results ✌✌✌✌👍👍👍👍👍👍 I am new your fariend ✋✋✋✋✋✌✌✌✌✌