What if you could streamline your business operations and boost your profitability with a few key strategies? Join us as Katie Decker Erickson, a multifamily and commercial designer turned business coach, unravels the secrets of implementing effective processes that keep your business running smoothly, even when team members are unavailable. Discover how establishing well-defined processes allows designers to focus on their creative strengths while bolstering the firm's capacity to handle more projects and attract high-value clients.
Scaling your business is within reach when you master communication and pricing confidence. Learn from Katie's expertise on proactive client updates, which not only minimize confusion but also enhance satisfaction. Dive into the world of software tools that simplify operations, noting that the right combination tailored to your needs can significantly elevate your firm's efficiency. Katie stresses the importance of market research and competitive pricing, urging designers to charge their worth and target clients who truly appreciate their expertise.
Strong client relationships and a clear business identity are the cornerstones of success. Katie shares her strategies for targeting your ideal audience and building trust, emphasizing the importance of a specialized approach rather than trying to be everything to everyone. Whether you aim to scale up or refine your boutique business, listen in for actionable tips on nurturing client connections and the value of a vibrant community and resources. Don't miss out on this opportunity to align your business with your unique goals and elevate your marketing game with personalized coaching and expert insights.
If you would like to get the links and show notes for this episode, click on the link below:​
www.designerdiscussions.com/episodes/episode-130-The-Power-of-Processes-and-Profitability
The links and past episodes mentioned in the episode​ are:
colorworks.design/
www.linkedin.com/in/deckerkatie/
colorworkscoaching/
www.youtube.com/@ColorfulConversations
www.colorworks.coach/product/collections/first-year-collection-starting-your-interior-design-business
About Designer Discussions
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
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Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
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More information on Katie Decker-Erickson
Katie Decker-Erickson began her career in commercial color consulting as a part-time passion project. Since her company, Color Works, launched in 2007, Katie Decker-Erickson has leveraged her business acumen and 15-year industry experience into a multi-million-dollar company operating in a commercial space few designers enter, currently operating in over 20 states nationwide, with a fully remote team, while maintaining a boutique client experience and the full life of full-time motherhood to two young girls.
In a single year, Katie and her Color Works team saw unprecedented revenue growth of 1500%. Today she works with billion-dollar Real Estate Investment Trusts, managing the design of multiple large-scale portfolios, hundreds of properties, and more projects, focusing on the way design impacts experience.
Now, with 15 years in the industry, an additional 18 years of undergraduate & graduate course teaching at 4 universities, and a wild passion for women’s empowerment in entrepreneurship and financial literacy, Katie is coaching other interior designers towards similar success and what scalability looks like both personally and professionally.