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Scott Truitt | Let's Talk Retail
เข้าร่วมเมื่อ 22 ส.ค. 2022
You’re a retailer with a store you’d like to improve or a new concept that you’d like to bring to brick and mortar. And you’re smart enough to know what you don’t know - that a well-designed store that connects with customers on an emotional level sells more - but what is “well-designed”?
Trouble is, you don’t have the budget to hire a professional store designer. Or maybe you’d just like to learn more about the store design process before you engage one.
Wouldn’t it be great if you had a friend who had been designing retail stores for nearly 30 years whose brain you could pick for free over a friendly drink from time to time?
Now you do.
A lot has changed in the world of retail store design over the past 30 years. A lot hasn’t. Grab a drink and a comfy chair and let’s talk retail…
Trouble is, you don’t have the budget to hire a professional store designer. Or maybe you’d just like to learn more about the store design process before you engage one.
Wouldn’t it be great if you had a friend who had been designing retail stores for nearly 30 years whose brain you could pick for free over a friendly drink from time to time?
Now you do.
A lot has changed in the world of retail store design over the past 30 years. A lot hasn’t. Grab a drink and a comfy chair and let’s talk retail…
ST YouTube Trailer
Welcome to Let's Talk Retail [Design]!
This channel is an opportunity to share 30 years of Retail Store Design experience in short, easy to understand tutorials to guide you toward retail success.
This channel is an opportunity to share 30 years of Retail Store Design experience in short, easy to understand tutorials to guide you toward retail success.
มุมมอง: 24
วีดีโอ
Store Design QT6: Quick Tip - The Love-Hate Continuum
มุมมอง 202 ปีที่แล้ว
Your customer's affinity for your brand exists on a spectrum between Love and Hate. Of course, we all want our customers to love us. But you can't be all things to all people. This video will help you to get comfortable with not having everyone love you. To the contrary, it's best if you don't try to make everyone love you.
Store Design QT5: Quick Tip - The Customer is NOT Always Right
มุมมอง 242 ปีที่แล้ว
Successful retailers listen to their customers. But you also have to know what to listen for, and how to filter what you're hearing. This video will help you to identify when to listen, what to listen for, and how much weight to give to your customer's feedback.
Store Design QT4: Quick Tip - In-Store Music
มุมมอง 262 ปีที่แล้ว
When designing your store interior you need to be thinking about all 5 of your customer's senses - sight, sound, taste, touch, and smell. We tend to focus most of our attention on what we see, but the other 4 senses are important, as well. The music that you play in your store has a huge impact on your customer's perception of your brand, and their enjoyment of their shopping experience. In thi...
Store Design QT3: Quick Tip - Don't Kid Yourself - Customers Don't Ask
มุมมอง 132 ปีที่แล้ว
In my nearly 30 years of working with retailers on their store design, one of the more common things I hear from them is, "If our customers have any questions they'll ask." My reaction is always, "Oh, really? How often do you ask when you're the customer vs how many times do you just walk away? And how do you know how many questions your customers have that they're not asking? In this video we'...
Store Design QT1: Quick Tip: Creating an Image Board
มุมมอง 1122 ปีที่แล้ว
Image boards can be really helpful in getting you started on your store design, and in getting several members of your team on the same page regarding what your store should look and feel like. In this video, we'll discuss how to create an effective image board for your store design, and how it can help guide your design process.
Store Design QT2: Quick Tip - Time, Quality, or Money - the Golden Triangle
มุมมอง 2242 ปีที่แล้ว
Every project is a balancing act, trying to maximize time, money, and quality. In this video, we'll discuss how this balancing act affects your store design, and how to find the right balance for you.
Store Design E6: Let's Talk Retail - Space Planning Your Store
มุมมอง 8052 ปีที่แล้ว
Space Planning determines the flow of your store - the way the customer moves through the space - how they experience it - the way the story of your brand unfolds. A well space-planned store provides for a dynamic customer experience, intuitive navigation, ease of operation, phased upselling, effective sight lines for both customers and staff, and minimizing of shrinkage. This video will walk y...
Store Design E3: Let's Talk Retail - Your Why and Why it Matters
มุมมอง 212 ปีที่แล้ว
A lot of business owners know what they do. Some know how they do it. It's surprising, though, how many don't know - or at least can't articulate - WHY they do it. And that may be the single most important aspect of your brand to your customer. This video will help break down what your WHY is, and why it's the best way to connect with your customer on an emotional level that will make them want...
Store Design E5: Let's Talk Retail - Pen to Paper - The 5 Basic Elements of Retail Store Design
มุมมอง 422 ปีที่แล้ว
As professional store designers, there are 5 Basic Elements that we look at when designing a retail store: - Space Planning - Fixture and Furniture Selection - Lighting Design - Signage and Graphics - Colors & Materials This video will introduce you to each of these elements and walk you through their importance in the store design process, and what you need to be looking out for when selecting...
Store Design E4: Let's Talk Retail - Who is Your Customer & How Are You Going to Connect with Them?
มุมมอง 162 ปีที่แล้ว
Successful retailers know that they can't be all things to all people. There is a specific audience out there for every store. And if you know how to identify and connect with YOUR customer you can design a store that speaks their language and connects with them on an emotional level that makes them want to buy from you. And send all of their friends to buy from you... This video will help you ...
Store Design E2: Let's Talk Retail - What is a Brand and Why is it Important to My Retail Store?
มุมมอง 162 ปีที่แล้ว
There's a lot of confusing information out there about brands and branding: What is a brand? Where does it come from? Does every business have a brand? What does it consist of? How do I create a brand? And, why is it so important to be brand conscious? This video will break down what a brand is and what it isn't, and why it's one of the most important aspects of a successful retail store.
Store Design E1: Let's Talk Retail - Should You Hire a Professional Retail Store Designer?
มุมมอง 592 ปีที่แล้ว
You're a retailer with a store you'd like to update or a new one that you'd like to open. The question is, should you hire a professional Store Designer? With nearly 30 years of store design experience, you might be surprised to find that my answer is... maybe. This video will help you decide whether a professional designer is right for you. And if not, how you can still design the best store f...
Just watched this and had to drop a comment-really good stuff! Thanks for sharing, definitely worth the watch!
I love your content
Very helpful, thank you.
Loved this